Verizon FiOS is a fiber optic telecommunications service that provides television, internet, and phone services. It offers high-speed internet, high definition TV with a large channel selection, and integrated services that allow streaming to other devices and caller ID on TV. FiOS has over 3.3 million television and 3.9 million internet subscribers, accounting for 25% of the pay TV market. Verizon aims to position FiOS as the premium option through advertising emphasizing its fiber network and integrated features. Recommendations include targeting younger, high income audiences and families through television, print, outdoor, sports, and digital advertising with slogans like "The World is Brighter with FiOS" and "It's Time for You
47. Personal Selling - $162,000Costs based on run time of one year in an estimated 10 cities (where applicable)
48. Television Prime Time Dancing With the Stars Grey’s Anatomy CSI House Fringe Biggest Loser Sports College Football NBA Sunday Night Football Super Bowl Cable ESPN CNN Food Network HGTV
64. Little boy runs to the window because he sees a light Little boy runs to the window because he sees a light
65. The boy goes outside and finds a bright ball of light The boy goes outside and finds a bright ball of light
66. He picks up the ball of light and brings it home
67. The boy brings the light inside and his family marvels at the transformation of their TV
68. The little boy also notices an astonishing change in the speed of the family’s Internet
69. He then looks to the telephone that has also been enhanced by the FiOS
70. The World is Brighter With FiOS Pan out to see the family's house on the street light up from Fios
71. It’s Time for You to See The Light Visit us at Verizon.com/FiOS The commercial closes with the second slogan tied in with the Social Media, pushing people to the website
Editor's Notes
Common words we came across In our research, explain
New York
Boston
Then transition to this“Visit verizon.com/fios to see the light” or “See the Light at Verizon.com/FiOS”Also ad the verizon logo