Netbiscuits/The Sportsman's Guide Case Study

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A case study examining how The Sportsman's Guide leveraged the Netbiscuits platform to drive record sales via a mobile web site.

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Netbiscuits/The Sportsman's Guide Case Study

  1. 1. CHALLENGE:Sportsman’s Guide, a leading online retailer of outdoor, hunting and camping gear and accessories,launched a mobile site in early 2010. Over the course of the year, the company realized the platformm.SportsmansGuide.com was built on, did not provide the control and flexibility Sportsman’s Guideneeded to quickly and easily post product, pricing and sale updates nor was the site optimized for allmobile and connected devices.SOLUTION:At this point, Sportsman’s Guide’s CIO & SVP of Operations, Dale Monson, decided the company neededa new mobile platform and undertook a mobile platform vendor review.For this review, Sportsman’s Guide focused on identifying a mobile platform solution that could providegreater-in-house control and increased ability to reach more devices while seamlessly integrating withtheir existing check-out and order processing systems.At the completion of the vendor review, Sportsman’s Guide identified Netbiscuits as the mobileplatform best suited to provide Sportsman’s Guide with a solution that enabled the company to havecomplete control of the design, development and distribution of the new m.SportsmansGuide.com. OnApril 15th, 2011, Sportsman’s Guide signed a contract with Netbiscuits, the world’s leading platform fordeveloping, publishing and monetizing rich web apps across all mobile and connected devices.Upon execution of the contract, Sportsman’s Guide immediately began a two phase project to developthe completely new, fully functioning mCommerce enabled m.SportsmansGuide.com site usingNetbiscuits Sitebuilder. Netbiscuits do-it-yourself Sitebuilder tool allowed Sportsmans Guide to easilyintegrate their existing checkout & order processing software bringing their 3 branded sites under onemobile roof while providing users easy access to their full product line and the sites popular videoproduct reviews.RESULTS:  The redevelopment of m.SportsmansGuide.com, using the Netbiscuits platform, was completed on June 21st, 46 business days after it began. Original estimate was 60-90 days.  To complete the development, Sportsman’s Guide only required 1 ½ full time in-house resources and no development resources from Netbiscuits.  Phase one of the development came in 40% under budget finished 10 days ahead of schedule.  Phase two of the development came in 50% under budget.  m.sportsmansguide.com – Every product for sale at SportsmansGuide.com is now for sale on the mobile site.  Nearly 1000 product review videos available for viewing on mobile.  Overall, mobile sales and m.sportsmansguide.com site sales have increased significantly since integrating the Netbiscuits platform.  The Sportsmans Guide anticipates fast growth/development from all mobile channel sales in 2011.

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