0
Social
Networking
for Startups
Wifi Goodness


User name: sfuvan12-guest
Password: nBar4QYF
Clients
Questions For You
Four Things You’ll
  Need to Get
     Started
Buying In

• Internet usage is surpassing TV viewing
  (IBM Consumer Survey, 2008)


• Offline advertising is expensive and...
A Budget
6%                                  Other
                           7%                                  Microsites
      ...
Resources

Social media should take up to
25% of your marketing efforts,
    resources and budget.

  Who will be responsi...
Inspiration
Plot Marketing Objectives
1. Spread the word
2. Demonstrate subject matter expertise
3. Build community around your cause
...
Objective #1
Increase Audience /
  Spread the Word
Entertain
               Advise
Educate
  Deliver Value
    Inform     Incite
Inspire             Amuse
Objective #2
Demonstrate Subject
 Matter Expertise
Objective #3
Build Community Around
       Your Cause
Objective #4
Manage Reputation
Objective #5
Increase Customer
    Satisfaction
Objective #6
Generate Leads
Tactics For
Quality Traffic
• Content creation
• Engagement in social media channels
• Online outreach to influencers
• Search engine optimization
• On...
Everybody’s
Doing It
• Content creation
• Engagement in social media channels
• Online outreach to influencers
• Search engine optimization
• On...
Engage in Niche Channels
Online
Outreach
New Influencer Outreach
              (Web PR)
• Generates traffic
• There are fewer opportunities to spread
  the word in t...
{Here come the case studies}
Rules for a Good Pitch
• Personal
• Conversational
• Leads with a link
• Includes an incentive
• Is it genuine news?
• Don...
Building Gimmicks
Safe is risky,
and risky is safe
Viral = meme
Viral = link bait
Viral = outreach
Viral ≠ millions
   of views
Tech    Gadgets   Mobile   Enterprise   CrunchBase   Crunchies 2009   Gift Guide 2009    More




About Advertise Archives...
ReadWriteWeb         ReadWriteEnterprise        ReadWriteStart    Country Channels                             About   Sub...
• Riff on existing web memes
• Trade on trend
• Find the fun(ny)
• Make it useful
• Go to extremes
• Demonstrate extraordinary skill
• Sex sells
• Add mystery
• Let visitors interact
• Enable user contributions
Crazy Messed-Up World =
    Extremes + Funny

Intranet Secrets = Meme +
 Funny + User Submissions
Questions For Us
capulet.com
              @julieszabo
              @dbarefoot
              Photos courtesy of the
                Librar...
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
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Social Media Marketing for Startups (New Ventures BC Talk)

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  • Can you describe it quickly and easily?
  • Viral means reaching your specific audience. It’s compelling and sticky among your audience members.
  • Viral means reaching your specific audience. It’s compelling and sticky among your audience members.
  • Viral means reaching your specific audience. It’s compelling and sticky among your audience members.






























  • Transcript of "Social Media Marketing for Startups (New Ventures BC Talk)"

    1. 1. Social Networking for Startups
    2. 2. Wifi Goodness User name: sfuvan12-guest Password: nBar4QYF
    3. 3. Clients
    4. 4. Questions For You
    5. 5. Four Things You’ll Need to Get Started
    6. 6. Buying In • Internet usage is surpassing TV viewing (IBM Consumer Survey, 2008) • Offline advertising is expensive and hard to measure • CMOs will heavily invest in social media in 2010 (Polara Study, 2009) • Your competition is doing it
    7. 7. A Budget
    8. 8. 6% Other 7% Microsites 9% Webinars 10 % SEO and advertising 10 % Intranet 14 % Social media* 15 % Email, e-newsletters 30 % Corporate website * Blogs, podcasts, online communities, wikis, video, etc. Source: ITSMA, Budget Allocation and Trends: Key Metrics Survey, 2010
    9. 9. Resources Social media should take up to 25% of your marketing efforts, resources and budget. Who will be responsible?
    10. 10. Inspiration
    11. 11. Plot Marketing Objectives 1. Spread the word 2. Demonstrate subject matter expertise 3. Build community around your cause 4. Manage reputation 5. Improve customer satisfaction 6. Generate leads
    12. 12. Objective #1 Increase Audience / Spread the Word
    13. 13. Entertain Advise Educate Deliver Value Inform Incite Inspire Amuse
    14. 14. Objective #2 Demonstrate Subject Matter Expertise
    15. 15. Objective #3 Build Community Around Your Cause
    16. 16. Objective #4 Manage Reputation
    17. 17. Objective #5 Increase Customer Satisfaction
    18. 18. Objective #6 Generate Leads
    19. 19. Tactics For Quality Traffic
    20. 20. • Content creation • Engagement in social media channels • Online outreach to influencers • Search engine optimization • Online advertising • Sponsorship • Contests • Gimmicks
    21. 21. Everybody’s Doing It
    22. 22. • Content creation • Engagement in social media channels • Online outreach to influencers • Search engine optimization • Online advertising • Sponsorship • Contests • Gimmicks
    23. 23. Engage in Niche Channels
    24. 24. Online Outreach
    25. 25. New Influencer Outreach (Web PR) • Generates traffic • There are fewer opportunities to spread the word in the mainstream media • The web audience is growing • Your competitors are doing it • The Internet never forgets
    26. 26. {Here come the case studies}
    27. 27. Rules for a Good Pitch • Personal • Conversational • Leads with a link • Includes an incentive • Is it genuine news? • Don’t treat bloggers like second-class citizens
    28. 28. Building Gimmicks
    29. 29. Safe is risky, and risky is safe
    30. 30. Viral = meme
    31. 31. Viral = link bait
    32. 32. Viral = outreach
    33. 33. Viral ≠ millions of views
    34. 34. Tech Gadgets Mobile Enterprise CrunchBase Crunchies 2009 Gift Guide 2009 More About Advertise Archives Company Index Contact CrunchCam Jobs Trends Subscribe: ThoughtFarmer Is TubeTastic by Duncan Riley on May 5, 2008 12 Comments 2 retweet Share ThoughtFarmer from Vancover based OpenRoad Communications offers an enterprise focused intranet service built around wikis. Billed as “a knowledge sharing solution for the new enterprise” ThoughtFarmer can be used as a standalone intranet or extranet, a collaboration hub or “the knowledge-sharing component of an existing intranet.” Like others in the space, ThoughtFarmer embraces the Wiki model, offering an open and democratic authoring environment with no barriers to content creation. The service then adds structure and social networking to the wiki core. It’s a solid service, but the standout has been in the marketing campaign. References to a mysterious Canadian company Tubetastic started appearing online in the last couple of months. The site is accessible via login only, and no one was really sure exactly what it was (Tubetastic’s
    35. 35. ReadWriteWeb ReadWriteEnterprise ReadWriteStart Country Channels About Subscribe Contact Advertise Subscribe to ReadWriteWeb Search ReadWriteWeb Home Products Trends Best of RWW Archives Reports ThoughtFarmer's Tubetastic Marketing Campaign Written by Sarah Perez / April 24, 2008 10:33 AM / 5 Comments « Prior Post Next Post » Earlier this month, we opened up and shared with readers the different ways we're pitched by companies wanting coverage. We mentioned our favorite way (hint: RSS) and have been enjoying the feeds that have been sent in since. We also noted the arrival of the twitpitch - the new trend of pitching via Twitter. Meanwhile, another company had a completely different idea: pitch via mail. Yes, postal mail. Postal Mail Pitching These days, with the internet, IM, Twitter, and all sorts of technologically advanced ways to communicate with each other, the concept of sending a letter via the mail seems outdated and quaint. Yet, despite that, or perhaps because of it, a personalized mailing catches one's attention. In a box usually stuffed with bills (ugh), magazines, and, RWW SPONSORS let's be honest, lots of junk, a hand-addressed padded manilla envelope from Canada stands out. What the envelope contained was a company's pitch, but cleverly disguised as a welcome letter to a new company called Tubetastic, where, apparently, I had accepted the job of Tubular Webmaster. An enclosed organization chart showed where I was in the company hierarchy, circled in yellow highlighter. Among my colleagues at Tubetastic were fellow journalists and bloggers. I even had a barcoded nametag.
    36. 36. • Riff on existing web memes • Trade on trend • Find the fun(ny) • Make it useful • Go to extremes
    37. 37. • Demonstrate extraordinary skill • Sex sells • Add mystery • Let visitors interact • Enable user contributions
    38. 38. Crazy Messed-Up World = Extremes + Funny Intranet Secrets = Meme + Funny + User Submissions
    39. 39. Questions For Us
    40. 40. capulet.com @julieszabo @dbarefoot Photos courtesy of the Library of Congress
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