Engagement Pyramid Core - Leaders Committed - Activists Congregation - Members Community - Listeners Crowd - Aware
Audience: Community Online OfflineCharacteristicsActionsMessageWhat do they get?How do theyclimb thepyramid?
Audience: Congregation Online Offline Active proﬁle andCharacteristics Dives regularly activity listings Newsletter & Has participatedActions social media in a PA event channels Use tools to sign- Participate in aMessage up for a data dive data dive Online Makes newWhat do they get? recognition with friends/dive badges buddiesHow do they Submits data Organizes a dataclimb the from a dive divepyramid?
Custom Asks for Each Audience Segment Find us on Facebook Make product recommendations Create an account Volunteer Core Share with friends Committed DonateCongregation Sign the petitionCommunity Write a product review Crowd Buy