Seven Deadly Sins: Lessons for Avoiding Social Media Disasters

Seven Deadly sins: lessons for avoiding social media disasters

Pride goeTH before the fall

lesson 1: add value, not ego

heed thy tone

Lesson 2: get to know your audience

Foist not Thine Spam Upon Yon Rabble

Lesson 3: Spam, and you’ll suffer

ignore not the masses

Lesson 4: Monitor the Web (all the time, every Day)

Be not rude

Lesson 5: the web is a public place

abandon not Thy Blog

Lesson 6: allocate enough Resources

Thou Shall Not Deceive

"You should also check out the Krave (motorola.com/krave). It has a digital QWERTY keyboard and its narrower then the iPhone.” "I wonder if this could be done on the Motorola Krave?" "I'm so glad my boss isn't like that! I'm working with Motorola right now, and became a huge fan of the Krave (motorola.com/ krave). I especially like the full touch screen display and html web browser. It's awesome!"

“Google is a reputation management system.” - Clive Thompson, Wired

Lesson 7: don’t lie on the internet

Questions?

www.capulet.com www.friendswithbeneﬁtsbook.com @julieszabo @dbarefoot

Images courtesy of the Flickr users antmoose, Lawrence OP, Kris Krug and Sacred Destinations.

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Seven Deadly Sins: Lessons for Avoiding Social Media Disasters

by Darren Barefoot

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