Earthjustice Sierra Club Surfrider David Suzuki FoundationRainforest Action Network Unfriend Coal 350.org NRDC National Audubon Society Project Aware Greenpeace USA Leave No TraceNational Wildlife Federation Ducks Unlimited The Story of Stuff Earth Hour Earth Rangers WWF CanadaConservation International Nature Conservancy
✤ Other facts ✤ For every 1 comment, there are 3 shares and 11 likes. ✤ External links mostly went to mainstream news sources. ✤ Collectively, the NGOs averaged almost exactly one post a day. ✤ There was no obvious correlation between day of the week and post popularity. ✤ Hardly anybody ever uses Facebook Questions. ✤ 18 of the 20 most popular posts were photos.
✤ Recommendations ✤ You’re probably not publishing enough photos and videos. ✤ People like simple messages laid over photos. ✤ Link more often to sites other than your own. ✤ Ask people to share your content sparingly. ✤ Emulate Earthjustice, Surfrider and Rainforest Action Network. ✤ Engagement in your social media channels probably reﬂects engagement across your entire organization, in all channels.