Heartbeats and Remarkables for NetSquared Victoria

14,529 views
14,044 views

Published on

We are http://www.capulet.com.

The talk that Julie and I gave at NetSquared Victoria. Here's the description:

If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.

Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.

In this session, we'll discuss how nonprofits and charities are
creating remarkable online campaigns based on the theory and
philosophy of movement marketing. You'll learn from experienced
practitioners how to augment limited budgets with creativity and
technology that will help your nonprofit get talked about.

Published in: Marketing, Business, Technology
1 Comment
18 Likes
Statistics
Notes
  • ola eu sou frnancisco clarindo e me comprometo a divulgar a emprea desde que eu tenha algum resultado, quero reintera que não posso fzer comentario ou propaganda de algo sem eu saber do que estou falando eu posso divulgar e bem qualquer empresa ou produtos porque já trabalho como destribuidor de panfletos de propagnda em sinaleiro e de casa em casa
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
14,529
On SlideShare
0
From Embeds
0
Number of Embeds
292
Actions
Shares
0
Downloads
165
Comments
1
Likes
18
Embeds 0
No embeds

No notes for slide
  • 1 - 6 JS7 - 12 DB13 - 15 JS16 - 23 DB24 - 28 JS29 - 31 DB32 - 33 JS34 - 39 DB40 - 41 JS42 - 45 DB
  • http://letsfreecongress.org/https://www.youtube.com/watch?v=efAUCG9oTb8&t=27http://www.youtube.com/watch?v=2doFTYLK2q8https://www.youtube.com/watch?v=IJNR2EpS0jw
  • http://www.youtube.com/watch?v=2doFTYLK2q8Also, Charity Water
  • https://www.youtube.com/watch?v=IJNR2EpS0jw
  • Heartbeats and Remarkables for NetSquared Victoria

    1. THE REMARKABLES How to Win with Word-of-Mouth Marketing
    2. 2008
    3. 2008 •  Facebook surpasses MySpace •  Twitter #22 social networking site •  First iPhone released
    4. 2013 •  4 billion views/day •  1.1 billion users •  50 million users
    5. More than 98% of Non-Profits   are on Facebook MDG Advertising, 2012
    6. ?
    7. meth·od·ol·o·gy! A body of practices, procedures, and rules used by those who work in a discipline
    8. Heartbeats •  •  •  •  •  •  Website/blog content SEO Email marketing Press releases Online advertising Social media updates
    9. Remarkables We Seth Godin
    10. Remarkables •  Cut through online noise •  Recruit new customers •  Inspire actions & activities •  Connect with influencers •  Tell a story •  Increase attention •  Improve web presence and SEO
    11. “Safe is risky and risky is safe.” – Seth Godin
    12. Do Something Amazing! •  A beautiful, shareable crowdfunding site •  Donors received a Certificate of Purchase •  Raised $32 million
    13. Be Bold •  2.5 million YouTube views •  90,000 petition signatures
    14. •  Activity book teaching elements of inbound marketing best practices •  Inspires fun in an (overly) serious industry •  25,000 downloads
    15. What do Remarkables have in Common?  
    16. Remarkables… •  Touch us emotionally •  Offer a compelling story arc •  Provide new, surprising information •  May have heroes and villains
    17. Remarkables… •  Make us laugh (sometimes) •  Inspire us •  Reflect trends in popular culture •  Are highly shareable
    18. Tips for making Remarkables  
    19. Change the Medium   of the message
    20. RIFF   on what the Web loves
    21. •  Vine has more than 40 million users •  Great for mobile-based campaigns •  Making a vine video is a relatively easy ask
    22. Enable   user contributions
    23. Build   something useful
    24. Inspire   others
    25. Campaign Killers!  
    26. Hello, Anyone Out There? You don’t have an engaged, motivated audience.
    27. Problem Technique Your Remarkable is plagued by technical glitches.
    28. Your Idea Sucks Enough said.
    29. How to Measure Remarkables  
    30. •  Set clear campaign objectives •  Match objectives with measurable, online actions •  Top referring sites are key—keep an eye on them •  Measure campaign success against conversion rates •  Measure social media uptake
    31. Does it Really Work? Doubled Website Traffic Covered in top industry blogs National media coverage Fully-funded project
    32. capulet.com Fireworks Factory boomboomboom.ca Our Books

    ×