Linked In Applications3

252 views

Published on

Powerpoint presentation on the utility of LinkedIn applications.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
252
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Linked In Applications3

  1. 1. LinkedIn Applications Are they useful?
  2. 2. Overview <ul><li>Third-party plug-ins (not made by LinkedIn) </li></ul><ul><li>You must allow external sites to access your profile data </li></ul>
  3. 3. Background <ul><li>First noticed third-party applications on Facebook </li></ul><ul><ul><li>The “SuperPoke” application </li></ul></ul><ul><ul><ul><li>You can “throw a pie” in somebody’s face </li></ul></ul></ul><ul><ul><li>“ Send a cupcake” </li></ul></ul><ul><li>Could be great if the applications were actually useful! </li></ul>
  4. 4. What is the Point? <ul><li>Why are you on LinkedIn? </li></ul><ul><ul><li>What are you out to accomplish? </li></ul></ul><ul><li>Who do you want to connect with? </li></ul><ul><li>How do you want people to interact with you? </li></ul>
  5. 5. Two Basic Uses <ul><li>Collaboration </li></ul><ul><ul><li>Co-working online </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>Permission-based (“pull” marketing) </li></ul></ul><ul><ul><li>Burying gold nuggets for people to find </li></ul></ul>
  6. 6. General Impressions <ul><li>Pros: </li></ul><ul><ul><li>Easy to install </li></ul></ul><ul><ul><li>Allows you to access information you won’t find elsewhere </li></ul></ul><ul><ul><li>Display of all application panes on your profile page </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Long load time </li></ul></ul><ul><ul><li>Information difficult to locate </li></ul></ul><ul><ul><li>Process requires clicking through multiple screens </li></ul></ul>
  7. 7. WordPress Blog Feed
  8. 8. MyTravel by TripIt <ul><li>Allow other people to see your travel plans </li></ul><ul><li>Find out who’s going to be in the same city as you </li></ul><ul><li>Most useful for: </li></ul><ul><ul><li>Regular travelers with business contacts in multiple cities </li></ul></ul>
  9. 9. SlideShare <ul><li>Upload PowerPoints, see presentations that your contacts have uploaded </li></ul><ul><li>Allow potential customers to find out more about what you do </li></ul>
  10. 10. Company Buzz <ul><li>Punch in keywords and find out who’s “tweeting” about them </li></ul><ul><li>Intended use: find out what people are saying about your company </li></ul><ul><li>TweetGrid does the same thing, but doesn’t display it for others to see </li></ul>
  11. 11. LinkedIn Polls <ul><li>Ask a multiple choice question </li></ul><ul><li>Pleasant surprise – 11 replies with no promotion </li></ul><ul><li>Will be seen as long as it’s the newest poll </li></ul><ul><li>Verdict: polls can be useful, but need to be combined with phone calls, e-mails, etc. </li></ul>
  12. 12. Reading List by Amazon <ul><li>Show what books you read </li></ul><ul><li>See what books your connections are reading and recommending </li></ul><ul><li>Good permission-marketing resource </li></ul>
  13. 13. Google Presentation <ul><li>Similar to SlideShare, but a bit more limited </li></ul><ul><li>Good for putting up a presentation about your business </li></ul>
  14. 14. Conclusion <ul><li>Before using a LinkedIn plug-in, investigate comparable sites </li></ul><ul><ul><li>Do you want to put this information on display? </li></ul></ul><ul><li>Not useful for “push” marketing </li></ul>
  15. 15. Conclusion <ul><li>Can be useful to find common threads, conversation starters </li></ul><ul><li>Can also be useful to research a business connection prior to meeting with them in person </li></ul>
  16. 16. Conclusion <ul><li>Remember to frequently ask yourself, “Why am I doing this?” </li></ul>

×