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Internet and social media
          The outlook in Belgium




 3 June 2010
Frankfurt, Germany
Agenda 3 June

1.     Expedia
2.     Egencia
3.     Internet in Belgium & Europe
4.     New developments in social network...
Expedia Inc.
Who is Expedia?

    Expedia is the world‘s number one online travel company and the largest
     provider of hotel booki...
Expedia companies operate
                              global points of sale in more than
                              7...
Expedia Worldwide Distribution
• Reaches customers in more than 70 countries with 80M shoppers globally
   North America: ...
Egencia
Egencia’s Quick Backgrounder


    Established in 2002, as Expedia Corporate Travel in USA, with entry in
     Europe in ...
Egencia’s Model

                                                       The only tool built to answer
                    ...
Full Content & services

                   Website
           Extended Search Engine
                Price Matrix
       ...
Internet in Belgium &
       Europe
Internet penetration in Belgium

    Some numbers:
          7,292,300 Internet users as of September 2009, being 70.0% ...
Internet penetration in Europe
                                   Users                                                   ...
Communities & Social Networks in Belgium

    « Facebook leading the dance »
          Late 2009 Facebook claimed over 2...
Online Communitues in Belgium




Google Ad Planner - Belgium - Online Communities - Nov 8, 2009




15 | Egencia Confiden...
New developments in
social networking related
         to travel
Social networks & travel - Current

    What is available today?
          Travel sites with general or specific informa...
Social networks & travel - Future

    What are the future, potential options?
          Further development from « E-Co...
Social networks & travel - Future

    What are the future, potential options?
          Smarter OBTs/SBTs (trip optimiz...
Questions?
Internet and social media
          The outlook in Belgium




 3 June 2010
Frankfurt, Germany
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Presentation egencia online & internet in belgiulm - bto 2010 06 03

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Transcript of "Presentation egencia online & internet in belgiulm - bto 2010 06 03"

  1. 1. Internet and social media The outlook in Belgium 3 June 2010 Frankfurt, Germany
  2. 2. Agenda 3 June 1. Expedia 2. Egencia 3. Internet in Belgium & Europe 4. New developments in social networking related to travel 5. Q&A 2 | Egencia Confidential
  3. 3. Expedia Inc.
  4. 4. Who is Expedia?  Expedia is the world‘s number one online travel company and the largest provider of hotel bookings worldwide.  Established in 1996, as a division within Microsoft Inc., spin-off in 1999 and trading on NASDAQ under EXPE  In 2008, over 56 million gross room nights were booked on the Expedia, Inc. portfolio of sites.  In 2009, $21.8B in bookings (+3% vs. 2008), $2.9B in revenue (+1%), $299.5M in net profit (2008 includes +/- $3B impairment charge related to goodwill, intangible & other long-lived assets) (for details: http://investors.expediainc.com/phoenix.zhtml?c=190013&p=irol-reportsAnnual)  69 million global travelers visit our sites each month.  Over 15,000 global affiliate sites, with millions of additional customer visits each month. Find more information on www.expediainc.com 4 | Egencia Confidential
  5. 5. Expedia companies operate global points of sale in more than 70 countries Expedia branded websites + Venere + eLong in China Hotels.com branded websites (over 15.000 sites) 5 | Egencia Confidential
  6. 6. Expedia Worldwide Distribution • Reaches customers in more than 70 countries with 80M shoppers globally North America: 50M shoppers, EMEA/APAC: 30M shoppers 6 | Egencia Confidential
  7. 7. Egencia
  8. 8. Egencia’s Quick Backgrounder  Established in 2002, as Expedia Corporate Travel in USA, with entry in Europe in 2004 (France). Belgian entity purchased in 2004. Name changed to Egencia in 2008  In 2009, $1.4B in bookings (-9% vs. 2008), $108M in revenue (-1%)  Large majority of bookings captured online, with offline support  Currently established in over 25 countries WW, Belgian office location: Brussels 8 | Egencia Confidential
  9. 9. Egencia’s Model The only tool built to answer the need of flexibility required by corporate travelers. Customer Online Service  Online bookings modified by Travel Consultants  Offline bookings appear on website  Constant help from Travel Consultants on website usability and take control over an online booking on your profile  Travel policy systematically applied, with approval  Advise and book the most complex trips Services Ticketing User profile Travel policy Negotiated rates London to New York Analytical imputations Approval Start online… Call your travel Invoicing Management agent for advice… finish online… call back to modify…hang up & Reporting your booking is online again…. 9 | Egencia Confidential
  10. 10. Full Content & services Website Extended Search Engine Price Matrix Advanced Travel Policy Low Cost Control & Monitoring Workflow Management Hotels Full Offering Integrated Ratings Additional services 10 | Egencia Confidential 10
  11. 11. Internet in Belgium & Europe
  12. 12. Internet penetration in Belgium  Some numbers:  7,292,300 Internet users as of September 2009, being 70.0% of the population (I.T.U.)  +95% of the connections are broadband (DSL / Cable), but per capita penetration is only 62% (2009 – Strategy Analytics)  Studies show that +50% of consumers check the internet prior to making their purchase (Blog Research & Insight)  In Europe, 90% goes online weekly in search of information, 60% does this daily  Issue: overflow of information, only Top-10 hits count  1/3 of internet users is buying online  Issue: no specific data available on online bookings 12 | Egencia Confidential
  13. 13. Internet penetration in Europe Users % Pop. Belgium Netherlands France Germany UK Belgium Netherlands France Germany UK 2000 2,000,000 3,900,000 8,500,000 24,000,000 15,400,000 19.50% 24.10% 14.40% 29.20% 26.20% 2003 8,500,000 52.50% 2004 3,769,123 24,848,009 46,455,813 36.40% 41.20% 56.30% 2005 47,127,725 35,807,929 57.00% 59.80% 2006 5,100,000 10,806,328 30,837,595 48.50% 65.90% 50.30% 2007 14,544,400 32,925,953 50,426,117 38,512,837 88.40% 53.70% 61.10% 63.80% 2008 36,153,327 58.10% 2009 7,292,300 61,973,100 48,755,000 70.00% 75.30% 79.80% Sources: ITU, Nielsen Netratings, C.I. Almanac,  A few comments:  The Netherlands is experiencing a very high internet penetration, boosted by home working (20% of labor force vs. 7% for EU)  In Germany, users benefit from unmetered access  UK market characterized by fierce competition & decreasing prices  Mid 2009, Belgium was ranked #19 in the list of countries of broadband used in the home (62%). South-Korea led the list with 95%, with Netherlands 3rd (85%) 13 | Egencia Confidential
  14. 14. Communities & Social Networks in Belgium  « Facebook leading the dance »  Late 2009 Facebook claimed over 2.8M users in Belgium or +25% of the population  It shows an equal split male vs. Female  Netlog is the 2nd most popular site, but clearly drops behind #1 (1M users)  Adoption of sites aimed at professionals increasing (cfr. LinkedIn claims 250K users) 14 | Egencia Confidential
  15. 15. Online Communitues in Belgium Google Ad Planner - Belgium - Online Communities - Nov 8, 2009 15 | Egencia Confidential
  16. 16. New developments in social networking related to travel
  17. 17. Social networks & travel - Current  What is available today?  Travel sites with general or specific information (Gusto, Real Travel, Virtual Tourist, Wikitravel, World66, …)  Self-Booking / Online Booking Tools (Expedia, hotel.com,  Online discussion forums for frequent flyers (FlyerTalk), live flight tracking (FlightAware, FlightStats), travel reviews (TripAdvisor), targeted travel audiences (from Thorn Tree from the Lonely Planet, over AirlineMeals.net for the hungry airline passenger to Triporama to arrange for your group getaways), …  Specific services targeted to travelers (TripIt for travel organization, Travel Calculator for ecological compact, …) 17 | Egencia Confidential
  18. 18. Social networks & travel - Future  What are the future, potential options?  Further development from « E-Commerce » to « WE- Commerce » (Discovery-Comparison-Conversation)  Further development on informational & community sites towards interaction & centralization of services (trip booking & organization, sharing of data/images/opinions, …)  “Plan your trip based on other’s experiences”  Mobile applications (iPad / iPhone / Smart phones), requiring additional need for:  Security  Reduced memory utilization & power consumption  Improved UI’s 18 | Egencia Confidential
  19. 19. Social networks & travel - Future  What are the future, potential options?  Smarter OBTs/SBTs (trip optimization, alternative routing, larger product portfolio, …)  Requires more robust algorithms & processing power  More specialization in specific domains:  Specialization towards specific niches (beyond trains, planes & automobiles)  Elderly travel (going more online, involving (grand)children, with need for luxury & comfort)  Ecology (travel + waste reduction)  Adjusted controlling mechanisms (governments / EU) 19 | Egencia Confidential
  20. 20. Questions?
  21. 21. Internet and social media The outlook in Belgium 3 June 2010 Frankfurt, Germany
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