Daniel Backhaus

Atlanta, Georgia

Strategy Director

Technology / Software / Internet

15 years interactive marketing, IT, strategy, consulting, software development, project management and sales experience in US and across Europe. MBA, PMI-certified Project Management Professional, strategic account pro, native speaker German and English, dual national. Believe in a holistic, multi-channel and content-centric approach to digital marketing that leverages technology effectively to build brand awareness, drive engagement and deliver tangible results as validated by relevant KPIs and metrics. Huge advocate of data-driven optimization. Specialties: digital strategy; business development; solution sales; SEO/SEM; Web metrics & analytics; project/program management (PMP);