Tucson Marketing Plan


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  • Tucson Marketing Plan

    1. 1. For the Fry Residence 10831 E. Upland Dr Tucson, AZ 85748
    2. 2. Debby Bonisolli <ul><li>Owner/ Broker </li></ul><ul><li>Certified in Commercial Real Estate </li></ul><ul><li>Investment Property </li></ul><ul><li>1031 Exchanges </li></ul><ul><li>Commercial Leasing </li></ul><ul><li>High End Investor Renovations </li></ul><ul><li>Condominium Conversions </li></ul><ul><li>Common Sense & Problem Solving Skills </li></ul><ul><li>Member of National Association of Realtors </li></ul><ul><li>Member Tucson/Arizona Assoc. of Realtors </li></ul>
    3. 3. Roger Bonisolli <ul><li>30 Years Vice President/Technology Officer with Fortune 500 Company. </li></ul><ul><li>30 Years Design, Engineering & Construction. </li></ul><ul><li>Business in Home Interiors / Design / Renovation / Antique Home Restoration. </li></ul><ul><li>Master Craftsman in Custom Interior Design / Build. </li></ul><ul><li>His Skills in Marketing, Organization, Discerning Eye for Detail . </li></ul><ul><li>Discriminating Taste have helped Buyers and Sellers obtain their goals. </li></ul><ul><li>Member of National Association of Realtors. </li></ul><ul><li>Member Tucson/Arizona Assoc. of Realtors. </li></ul>
    4. 4. Marketing Process <ul><li>Internet Exposure </li></ul><ul><li>Websites </li></ul><ul><li>www.simplytucson.com </li></ul><ul><li>www.realtor.com </li></ul><ul><li>www.azstarnet.com </li></ul><ul><li>www.tucson.com </li></ul><ul><li>Yahoo.com </li></ul>
    5. 5. ONLINE MARKETING PLAN OBJECTIVES • Reach the widest audience of potential buyers • Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date • Monitor traffic that results from our online marketing plan • Study the results and adjust accordingly and get your a home SOLD
    6. 6. YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT A survey of home buyers who recently moved asked: “ Do you think the internet is becoming more important than print advertising to market a home?” Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 YES – 94.3% NO – 4.7%
    7. 7. NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2008 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2008 buyers are now here
    8. 8. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions of minutes) Your home will be on REALTOR.com® - where more consumers spend more time Source: comScore Media Metrix January-October 2008
    9. 9. Because REALTOR.com ® has millions of listings… I will make yours stand out
    10. 10. <ul><li>Your home will be more visible to buyers </li></ul><ul><li>I receive customer leads directly so I can personally respond to buyers </li></ul><ul><li>There are additional enhancements I can add to your listing to show off the best features </li></ul>SHOWCASE LISTING ENHANCEMENTS MARKETING SYSTEM SM
    11. 11. What SHOWCASE LISTING ENHANCEMENTS do to help sell your property. • More exposure for your property • Up to 25 jumbo photos • Listing video tours • Promote open houses
    12. 12. FEATURED HOMES™ MARKETING SYSTEM SM FEATURED HOMES™ Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website. * *Source: comScore Media Metrix January-October 2008
    13. 13. <ul><li>I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date </li></ul><ul><li>My advertising position on REALTOR.com ® is working 24 hours, 7 days a week bringing buyers to me </li></ul>CAPTURING BUYERS ON REALTOR.COM ® FEATURED AGENT™ MARKETING SYSTEM SM
    14. 14. MY COMMITMENT TO YOU • I am accountable • I will follow-up with traffic reports • You will see the results • We will work together to meet your goal to sell your home at the best price and terms
    15. 15. Team Bonisolli Selling Your Home <ul><li>Real Estate Consultants acting on your behalf </li></ul><ul><li>Accurate Home Pricing </li></ul><ul><li>Professional Staging Appointment </li></ul><ul><li>Extensive Customized Marketing Plan </li></ul><ul><li>Proven experience with Contract Negotiations </li></ul><ul><li>Excellent Reputation with fellow professionals </li></ul><ul><li>We Put Your Needs First </li></ul>