The power of_six_in_gujarat_11_q1

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The power of_six_in_gujarat_11_q1

  1. 1. Gujarat Unraveled Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar SIX CRITICAL DISTRICTS FOR YOUR BUSINESS THE CORRIDOR OF VIBRANCY
  2. 2. Home to affluent HHs Top 6 Districts account for two-third of State’s affluence. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  3. 3. consumption & savings Top 6 Districts account for almost two-third of all HH consumption & savings. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  4. 4. Home to the Top Cities of Gujarat <ul><li>Top 6 districts account for the 6 Top Cities ( 1 Mn +) of Gujarat, </li></ul>Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
  5. 5. upwardly mobile characteristics Top 6 Cities in 6 districts account for almost three-fourths of the State’s premium product ownership/ consumption Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1
  6. 6. P1 districts for FMCG Top 6 Districts account for almost two-third of the State’s total FMCG consumption. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  7. 7. P1 districts for Durables Top 6 Districts account for almost two-third of the State’s total Durables consumption. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  8. 8. High media consumption Top 6 Cities account for a higher proportion of media consumption, A good indicator of an aspirational populace Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1
  9. 9. Divya Bhaskar is a critical partner in top 6 Cities <ul><li>Divya Bhaskar is clearly in a position to partner your business in Gujarat’s </li></ul><ul><li>corridor of vibrancy </li></ul>*Includes Saurashtra Samachar Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1 Figs 000s Average Issue Readership Divya Bhaskar* Gujarat Samachar Sandesh Ahmedabad 1084 843 472 Surat 491 566 404 Vadodara 313 335 237 Rajkot 193 223 160 Jamnagar 61 105 52 Bhavnagar 98 99 15 All 6 Cities 2,240 2,171 1,340
  10. 10. Divya Bhaskar’s 38L readership sharply focused to these 6 Cities Divya Bhaskar offers sharply focused reach without wastage Source: IRS 2011 Q1
  11. 11. 30 L consumers (79% of our readers) read only Divya Bhaskar <ul><li>79% of Divya Bhaskar readers do not read any other Gujarati newspaper. </li></ul><ul><li>22L readers of Divya Bhaskar in Urban Gujarat do not read any other Gujarati newspaper. </li></ul><ul><li>17L readers of Divya Bhaskar in the top-6 Cities do not read any other Gujarati newspaper. </li></ul>Divya Bhaskar or Saurashtra Samachar readers who do not read any other Gujarati newspaper Source: IRS 2011 Q1 Figs 000s
  12. 12. Our Philosophy <ul><li>Leadership is to be relevant . </li></ul><ul><li>And being able to provide relevance to our associates. </li></ul>
  13. 13. DISCUSSIONS

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