Align your targets RAJASTHAN UNRAVELED
Units  of the State The State Urban Rural Villages Cities & Towns
Urban  area? <ul><ul><li>Fulfils all 3 criteria's simultaneously: </li></ul></ul><ul><ul><ul><li>A min. pop. > 5,000 </li>...
The great  Urban-Rural  divide ! <ul><li>AFFLUENCE </li></ul><ul><li>CONSUMPTION </li></ul><ul><li>MEDIA EXPOSURE </li></ul>
Urban  :  2/3 times more  Affluence Source: Indicus Analytics, Market Skyline of India 2008
Consumer Durables Higher  penetration in Urban areas Source: IRS 2011 Q1
FMCGs : Life style indicators : Urban Focus Source: IRS 2011 Q1
Mass media Reach in Urban area thrice that of Rural Source: IRS 2011 Q1
Most of our mass-media TGs are  urban-centric   <ul><li>Urban- rural mkt strategies differ </li></ul><ul><li>Mass-media - ...
Size of Urban Rajasthan 214 towns : 132 lac pop. Source: Census of India 2001
The Urban Core of Rajasthan 5 district- almost 50% Urban Pop Source: Indicus Analytics, Market Skyline of India 2008
Core Urban  Rajasthan : 5 Districts Account for  half of urban consumption Source: Indicus Analytics, Market Skyline of In...
56%  of Dainik Bhaskar readers are  in Urban area <ul><li>Dainik Bhaskar urban  readership :  </li></ul><ul><li>much bette...
25%   more reach  in  top 4 cities of Rajasthan <ul><li>Dainik Bhaskar </li></ul><ul><li>43% more  consumers in the larges...
The Bhaskar focus <ul><li>Not just the numbers. </li></ul><ul><li>Providing you relevant numbers that matters to you. </li...
Discussions
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Realign your targets_in_rajasthan_11_q1

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Realign your targets_in_rajasthan_11_q1

  1. 1. Align your targets RAJASTHAN UNRAVELED
  2. 2. Units of the State The State Urban Rural Villages Cities & Towns
  3. 3. Urban area? <ul><ul><li>Fulfils all 3 criteria's simultaneously: </li></ul></ul><ul><ul><ul><li>A min. pop. > 5,000 </li></ul></ul></ul><ul><ul><ul><li>Male pop. in non-agri pursuit > 75 % </li></ul></ul></ul><ul><ul><ul><li>Pop density > 400 per sq. km </li></ul></ul></ul>Area not satisfying above criteria - Rural
  4. 4. The great Urban-Rural divide ! <ul><li>AFFLUENCE </li></ul><ul><li>CONSUMPTION </li></ul><ul><li>MEDIA EXPOSURE </li></ul>
  5. 5. Urban : 2/3 times more Affluence Source: Indicus Analytics, Market Skyline of India 2008
  6. 6. Consumer Durables Higher penetration in Urban areas Source: IRS 2011 Q1
  7. 7. FMCGs : Life style indicators : Urban Focus Source: IRS 2011 Q1
  8. 8. Mass media Reach in Urban area thrice that of Rural Source: IRS 2011 Q1
  9. 9. Most of our mass-media TGs are urban-centric <ul><li>Urban- rural mkt strategies differ </li></ul><ul><li>Mass-media - a very limited role in rural </li></ul><ul><li>Tonality & expression vary </li></ul><ul><li>With literacy levels below critical-mass, meaningful print penetration and impact is negligible </li></ul>Today’s communication in use of print, firmly focused on the urban audience
  10. 10. Size of Urban Rajasthan 214 towns : 132 lac pop. Source: Census of India 2001
  11. 11. The Urban Core of Rajasthan 5 district- almost 50% Urban Pop Source: Indicus Analytics, Market Skyline of India 2008
  12. 12. Core Urban Rajasthan : 5 Districts Account for half of urban consumption Source: Indicus Analytics, Market Skyline of India 2008
  13. 13. 56% of Dainik Bhaskar readers are in Urban area <ul><li>Dainik Bhaskar urban readership : </li></ul><ul><li>much better skewed with far more relevant audience. </li></ul>Figs 000s Source: IRS 2011 Q1
  14. 14. 25% more reach in top 4 cities of Rajasthan <ul><li>Dainik Bhaskar </li></ul><ul><li>43% more consumers in the largest metropolis of Rajasthan- Jaipur </li></ul><ul><li>3.4L+ additiona l readers in the top 4 urban centers of the State </li></ul>Figs 000s Source: IRS 2011 Q1
  15. 15. The Bhaskar focus <ul><li>Not just the numbers. </li></ul><ul><li>Providing you relevant numbers that matters to you. </li></ul>
  16. 16. Discussions
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