Dainik Bhaskar Group India’s Largest Newspaper Group Trusted by 1.80 crore readers Across 13 states Source: IRS 11 Q1
DEFINING : LARGEST Covering 41% of India’s Geographical spread Bhaskar Markets account for 27% of Indian GDP and 34% of Market potential (MPV) Dainik Bhaskar Group Trusted by 1.80 crore readers everyday Covers 13 states with 59 Editions Reaches to 1.22 crore urban readers Source: IRS 11 Q1, RK Swamy BBDO Guide to Market Planning 2008, Indicus Analytics-Market Skyline of India 2008, Indiastat.com
The Truth Source: IRS 11 Q1 AIR figs (000’s) *DNA: JAIPUR & AHMEDABAD ONLY Dainik Bhaskar Group Publication AIR Dainik Bhaskar 14016 Divya Bhaskar 3578 Saurashtra Samachar 231 Business Bhaskar 41 DNA* 58 DB Star 165 Total 18089 Dainik Jagran Group Publication AIR Dainik Jagran 15910 I Next 664 Midday (Eng) 358 Midday (Guj) 121 Inquilab 171 Total 17224 TOI Group Publication AIR The Times of India 7442 The Economic Times (Eng) 769 Maharashtra Times 1148 Navbharat Times 2589 Vijay Karnataka 3470 Mumbai Mirror 780 Ahmedabad Mirror 37 Bangalore Mirror 160 Total 16395 HT Media Group Publication AIR Hindustan 11810 Hindustan Times 3692 Mint 222 Total 15724 Malayala Manorama Group Publication AIR Malayala Manorama 9938 Total 9938
Dainik Bhaskar Group India’s Largest Newspaper Group Source: IRS 11 Q1 AIR figs (lacs) ADVANTAGE India The EVERYDAY advantage
Dainik Bhaskar Dominance Continued ADVANTAGE Chhattisgarh The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
Dainik Bhaskar Unchallenged Dominance More readers than # 2-3-4-5 put together Source: IRS 11 Q1 AIR figs (000’s) ADVANTAGE Madhya Pradesh Further fueled by: 5 Lac readers added in 18 months The EVERYDAY advantage
Dainik Bhaskar Jaipur The only newspaper in Rajasthan to have 10 lac plus readers in a city ADVANTAGE Rajasthan The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
The only Gujarati Newspaper with 10 lacs plus readers in a city Divya Bhaskar : A hmedabad ADVANTAGE Gujarat The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
Dainik Bhaskar Ranchi Leader In SEC AB Source : IMRB Survey 2010 ; initiated by DB Corp Ltd. Field work Oct-Dec 2010 ADVANTAGE Jharkhand AIR figs (000’s) The EVERYDAY advantage
Divya Marathi launched in Aurangabad on 29 th May 2011 and in Nasik on 2 nd July 2011 (Maharashtra) Maharashtra Bihar Soon to Launch Dainik Bhaskar In Bihar Dainik Bhaskar Group India’s Largest Newspaper Group
After our Newspaper launch in Bihar and Maharashtra we will cover <ul><ul><li>45% of India’s population </li></ul></ul><ul><ul><li>43% of Lok Sabha seats </li></ul></ul><ul><ul><li>57% of India’s geographical area </li></ul></ul>
Dainik Bhaskar Group The Socio-economic catalyst <ul><ul><li>JAWAHAR LAL NEHRU URBAN RENEWAL MISSION (JNNURM) Bhaskar editorial campaign led to development of recommendations which has been adapted by the planning commission for the next round of JNNURM. </li></ul></ul><ul><ul><li>SAVE WATER - JAL HAI TO KAL HAI 8 years of relentless CSR across Bhaskar markets. Use of self publication, ground activation and school connect programmes. Leading to water saving and implementation of Water Harvesting laws in some of the Bhaskar markets. </li></ul></ul><ul><ul><li>SENIOR CITIZEN DEVELOPMENT PROGRAM Use of existing infrastructure to educate senior citizen on Information technology and how that can enhance their way of living with it. </li></ul></ul><ul><ul><li>SURAT AIRPORT A high decibel campaign by Divya Bhaskar in sync with Surat Chamber of Commerce (SCOC) led to Surat getting its Airport. </li></ul></ul><ul><ul><li>REHANSHEEL SHEHAR Under the RehanSheel Shehar (Livable cities) project of Ministry of Urban development, Dainik Bhaskar editorial initiative convinced religious bodies & other institutions (incl private bodies) to voluntarily surrender land for city developmental projects. </li></ul></ul><ul><ul><li>JODHPUR TRANSPORT PLAN Jodhpur is adapting the Jodhpur Internal transport plan that was conceived by Dainik Bhaskar & IUT as a special project with experts in the Transport sector. </li></ul></ul>Continued…. ADVANTAGE Markets
India’s Largest Newspaper Group 1.80 Cr Readers,13 States, 59 Editions, 4 Languages
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