Largest newspaper group_2011_q1

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  • 1. India’s Largest Newspaper Group
  • 2. Dainik Bhaskar Group India’s Largest Newspaper Group Trusted by 1.80 crore readers Across 13 states Source: IRS 11 Q1
  • 3. DEFINING : LARGEST Covering 41% of India’s Geographical spread Bhaskar Markets account for 27% of Indian GDP and 34% of Market potential (MPV) Dainik Bhaskar Group Trusted by 1.80 crore readers everyday Covers 13 states with 59 Editions Reaches to 1.22 crore urban readers Source: IRS 11 Q1, RK Swamy BBDO Guide to Market Planning 2008, Indicus Analytics-Market Skyline of India 2008, Indiastat.com
  • 4. The Truth Source: IRS 11 Q1 AIR figs (000’s) *DNA: JAIPUR & AHMEDABAD ONLY Dainik Bhaskar Group Publication AIR Dainik Bhaskar 14016 Divya Bhaskar 3578 Saurashtra Samachar 231 Business Bhaskar 41 DNA* 58 DB Star 165   Total 18089 Dainik Jagran Group Publication AIR Dainik Jagran 15910 I Next 664 Midday (Eng)    358   Midday (Guj)   121   Inquilab   171       Total 17224 TOI Group Publication AIR The Times of India 7442 The Economic Times (Eng) 769 Maharashtra Times 1148 Navbharat Times 2589 Vijay Karnataka 3470 Mumbai Mirror 780 Ahmedabad Mirror 37 Bangalore Mirror 160   Total 16395 HT Media Group Publication AIR Hindustan 11810 Hindustan Times 3692 Mint 222                 Total 15724 Malayala Manorama Group Publication AIR Malayala Manorama 9938                       Total 9938
  • 5. Dainik Bhaskar Group India’s Largest Newspaper Group Source: IRS 11 Q1 AIR figs (lacs) ADVANTAGE India The EVERYDAY advantage
  • 6. Dainik Bhaskar Dominance Continued ADVANTAGE Chhattisgarh The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 7. Dainik Bhaskar Unchallenged Dominance More readers than # 2-3-4-5 put together Source: IRS 11 Q1 AIR figs (000’s) ADVANTAGE Madhya Pradesh Further fueled by: 5 Lac readers added in 18 months The EVERYDAY advantage
  • 8. Dainik Bhaskar Jaipur The only newspaper in Rajasthan to have 10 lac plus readers in a city ADVANTAGE Rajasthan The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 9. Dainik Bhaskar The Urban Strength ADVANTAGE Rajasthan Source: IRS 11 Q1 Urban 56% Rural 44% Rural 54% Urban 46% Dainik Bhaskar 3520 Rajasthan Patrika 3184
  • 10. PCH – Punjab + Chandigarh + Haryana Source: IRS 10 Q4 Dainik Bhaskar Dominance Continued ADVANTAGE PCH Source: IRS 11 Q1 AIR figs (000’s) The EVERYDAY advantage
  • 11. Dainik Bhaskar Dominance Continued ADVANTAGE Haryana The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 12. Dainik Bhaskar Leads in Urban centers Jalandhar, Amritsar, Ludhiana combined ADVANTAGE Punjab Source: IRS 11 Q1 AIR figs (000’s) The EVERYDAY advantage
  • 13. Dainik Bhaskar Dominance Continued ADVANTAGE Chandigarh The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 14. Divya Bhaskar Urban Strength
    • Combined Leader
    • across reporting cities
    • Ahmedabad
    • Baroda
    • Surat
    • Rajkot
    • Bhavnagar
    • Jamnagar
    *Divya Bhaskar+SS ADVANTAGE Gujarat Source: IRS 11 Q1 AIR figs (000’s) The EVERYDAY advantage
  • 15. The only Gujarati Newspaper with 10 lacs plus readers in a city Divya Bhaskar : A hmedabad ADVANTAGE Gujarat The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 16. Dainik Bhaskar Ranchi Leader In SEC AB Source : IMRB Survey 2010 ; initiated by DB Corp Ltd. Field work Oct-Dec 2010 ADVANTAGE Jharkhand AIR figs (000’s) The EVERYDAY advantage
  • 17. Divya Marathi launched in Aurangabad on 29 th May 2011 and in Nasik on 2 nd July 2011 (Maharashtra) Maharashtra Bihar Soon to Launch Dainik Bhaskar In Bihar Dainik Bhaskar Group India’s Largest Newspaper Group
  • 18. After our Newspaper launch in Bihar and Maharashtra we will cover
      • 45% of India’s population
      • 43% of Lok Sabha seats
      • 57% of India’s geographical area
  • 19. Dainik Bhaskar Group The Socio-economic catalyst
      • JAWAHAR LAL NEHRU URBAN RENEWAL MISSION (JNNURM) Bhaskar editorial campaign led to development of recommendations which has been adapted by the planning commission for the next round of JNNURM.
      • SAVE WATER - JAL HAI TO KAL HAI 8 years of relentless CSR across Bhaskar markets. Use of self publication, ground activation and school connect programmes. Leading to water saving and implementation of Water Harvesting laws in some of the Bhaskar markets.
      • SENIOR CITIZEN DEVELOPMENT PROGRAM Use of existing infrastructure to educate senior citizen on Information technology and how that can enhance their way of living with it.
      • SURAT AIRPORT A high decibel campaign by Divya Bhaskar in sync with Surat Chamber of Commerce (SCOC) led to Surat getting its Airport.
      • REHANSHEEL SHEHAR Under the RehanSheel Shehar (Livable cities) project of Ministry of Urban development, Dainik Bhaskar editorial initiative convinced religious bodies & other institutions (incl private bodies) to voluntarily surrender land for city developmental projects.
      • JODHPUR TRANSPORT PLAN Jodhpur is adapting the Jodhpur Internal transport plan that was conceived by Dainik Bhaskar & IUT as a special project with experts in the Transport sector.
    Continued…. ADVANTAGE Markets
  • 20. India’s Largest Newspaper Group 1.80 Cr Readers,13 States, 59 Editions, 4 Languages