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Irs 2011-q3-largest-newspaper-group Irs 2011-q3-largest-newspaper-group Presentation Transcript

  • Dainik Bhaskar Group India’s Largest Newspaper Group Covering 13 States, which account for 48% of India’s Land Area 32% of Indian GDP 40% of Market Potential (MPV) & 41% of India’s Urban Population Trusted by 1.92 Cr readers everyday In 4 Languages with 64 Editions Reaches 1.30 Cr Urban readers Sources: Indicus Analytics Market Skyline of India 2010 / indiastat.com / RK Swamy BBDO Guide to Market Planning 2008 / IRS 2011 Q3
  • The Top 5 Newspaper Groups Source: IRS 11 Q3 AIR figs (000’s) * Does not include figs of DNA Mumbai, Pune & Bangalore Dainik Bhaskar Group Dainik Jagran Group The Times of India Group HT Media Group Malayala Manorama Group Publication AIR Publication AIR Publication AIR Publication AIR Publication AIR Dainik Bhaskar 14876 Dainik Jagran 16458 The Times of India 7467 Hindustan 12033 Malayala Manorama 9912 Divya Bhaskar 3627 I Next 655 The Economic Times (Eng) 812 Hindustan Times 3733     Saurashtra Samachar 255 Midday (Eng)    380 Maharashtra Times 1217 Mint 253     Business Bhaskar 68   Midday (Guj)   147 Navbharat Times 2581         DNA* 47   Inquilab   145 Vijay Karnataka 3487     DB Star 272     Mumbai Mirror 760     Dainik Prabhat Kiran 63 Ahmedabad Mirror 53         Bangalore Mirror 169     Total 19208 Total 17785   Total 16546 Total 16019 Total 9912
  • Dainik Bhaskar Group India’s Largest Newspaper Group Source: IRS 11 Q3 AIR figs (lacs) 8% 16% 20% 94% DB group’s readership delivery 8% more than DJ group 16% more than TOI group 20% more than HT group 94% more than MM group
  • Dainik Bhaskar is India’s No.1 Urban Newspaper since IRS 10Q3 Source : IRS 2011 Q3 Urban India
  • MADHYA PRADESH
  • MADHYA PRADESH State-Level Readership Almost 1.6L more Readers than 5 other newspapers put together, across Madhya Pradesh!! AIR Figs 000’s IRS 2011 Q3 1 5 Greater than Dainik Bhaskar Navbharat Dainik Jagran Raj Express Patrika Nai Duniya 3881 3724
  • MADHYA PRADESH State-Level Readership 10% more SEC AB Reach than 5 other newspapers put together!! DB reach compared to AIR Gross Reach of 5 other newspapers Source: IRS 2011 Q3 Figs 000s 1 5 Greater than
  • MADHYA PRADESH CITIES SEC A reach of Dainik Bhaskar compared to any other newspaper 64% more reach in Bhopal 74% more reach in Indore 147% more reach in Gwalior Source: IRS 2011 Q3 Figs 000s
  • MADHYA PRADESH Sole Readership Source: IRS 2011 Q3 Figs 000s 25L people read only Dainik Bhaskar
  • CHATTISGARH
  • CHATTISGARH Traditional Leadership Source: IRS 2011 Q3 Figs 000s
  • CHATTISGARH Sole Readership Source: IRS 2011 Q3 Figs 000s A high sole readership of Dainik Bhaskar
  • RAJASTHAN
  • RAJASTHAN Overall Readership THE URBAN LEADER Source: IRS 2011 Q3 Figs 000s
  • RAJASTHAN 56% Urban Readership
    • Dainik Bhaskar Urban readership
    • Offering exactly what Advertisers want
    Figs 000s Source: IRS 2011 Q3
  • Dainik Bhaskar-Jaipur The only newspaper in Rajasthan to have a 10 Lakh+ reader-base in a city Source: IRS 11 Q3 AIR figs (000’s) A 40% lead!!
  • RAJASTHAN 24% more reach in the top 4 cities
    • Dainik Bhaskar
    • 3.3L+ additiona l readers in
    • Top 4 Cities
    • of the State
    Figs 000s Source: IRS 2011 Q3
  • RAJASTHAN Sole Readership Source: IRS 2011 Q3 Figs 000s
  • HARYANA
  • Source: IRS 11 Q3 AIR figs (000’s) HARYANA Continuing leadership for over a decade since Day 1 A 36% lead over nearest competitor
  • Source: IRS 11 Q3 AIR figs (000’s) HARYANA Excluding Faridabad & Gurgaon A 38% lead over nearest competitor
  • HARYANA Sole Readership Source: IRS 2011 Q3 Figs 000s Three-fourth of our readers, read only Dainik Bhaskar
  • PUNJAB
  • Source: IRS 11 Q3 AIR figs (000’s) PUNJAB The No.2 Newspaper within 4 years
  • The unprecedented growth of Dainik Bhaskar-Punjab Source: IRS AIR figs (000’s)
  • The Urban Focus of Dainik Bhaskar-Punjab Source: IRS 11 Q3 AIR figs (000’s)
  • Jalandhar + Amritsar + Ludhiana Source: IRS 11 Q3 AIR figs (000’s) PUNJAB Focused Urban Reach A 34% lead over nearest competitor
  • PUNJAB Sole Readership Source: IRS 2011 Q3 Figs 000s More than 80% Sole Readership in Punjab!!
  • CHANDIGARH
  • Source: IRS 11 Q3 AIR figs (000’s) CHANDIGARH BHASKAR Continuing to be the City’s Local Hero
  • CHANDIGARH Sole Readership Source: IRS 2011 Q3 Figs 000s
  • Figs 000s CPH : Chandigarh Punjab Haryana Source: IRS 2011, Q3 CPH 46% more SEC A readers in one of India’s most affluent regions!
  • GUJARAT
  • DIVYA BHASKAR The Urban Newspaper for an Urban State Figs 000’s Source: IRS 2011 Q3
  • The power of Divya Bhaskar *Includes Saurashtra Samachar Source: IRS 2011 Q3 Figs 000’s Source: IRS 2011 Q3 Average Issue Readership Divya Bhaskar* Gujarat Samachar Sandesh Ahmedabad 1129 873 489 Surat 477 576 394 Vadodara 288 325 261 Rajkot 191 235 171 Jamnagar 49 105 51 Bhavnagar 102 111 17 All 6 Cities 2236 2225 1383
  • 30 L readers (79% of our readers) read only Divya Bhaskar
    • 22L readers of Divya Bhaskar in Urban Gujarat do not read any other Gujarati newspaper.
    • 17L readers of Divya Bhaskar in the top-6 Cities do not read any other Gujarati newspaper.
    Divya Bhaskar or Saurashtra Samachar readers who do not read any other Gujarati newspaper Source: IRS 2011 Q3 Figs 000s
    • India’s Largest Newspaper Group
    DAINIK BHASKAR GROUP
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