4. OUR APPROACH Strategic Development & Identification of Activation Tools Implementation & Evaluation Defined Objective
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6. OUR PARTNERS PRINT ELECTRONIC WEB Dainik Bhaskar (MP, Rajasthan, Chattisgarh, Haryana, Chandigarh, Punjab, Himachal) Divya Bhaskar (Gujarat) Bhaskar TV (Indore, Bhopal, Jaipur, Jabalpur) Bhaskar Net RADIO MY FM (17 Cities)
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9. OUR SERVICES School & College Promotions Retail Programs- In-store Promotions And Product Sampling Pub & Restaurant Promotions Trade Promotions Promotion Marketing Event Marketing Retail Marketing Large Format Stage Events & Entertainment Programs Road Shows Exhibition Design And Fabrication Product Launches Dealer/Corporate Conventions Merchandising/POP Solutions Logistics & Fulfillment Festival Store Design Promotional Merchandise
10. OUR SERVICES Printing on Large Format Digital Construction of Hoardings Outdoor solutions / retail Branding Kiosks Mobile Outdoor Innovative Outdoors Outdoor Rural Communication Promotion of Social/ Commercial Marketing. Evolution of the Strategy Statement for the Mega IEC Program. Development of Appropriate Tools and Techniques of Mass Communication. Transfer of Skill and Logistics to the Stakeholders on IEC. Development of Audio/Visual/Print /Electronic /Film Project. Constitution and Operational Management of the IEC HUB. Outdoor & Indoor Event Management.
20. Lifebuoy Activity conducted in 10 Major cities of Rajasthan, Madhya Pradesh & Chattisgarh. To communicate to students and parents the protection that Lifebuoy provides. Phased implementation at Schools, Road show and reaching even the homes, on the World’s Health Day a special SAFHAI ABHIYAAN was organized where the local Celebs and the civic authorities along with the students and team Lifebuoy swiped the roads of the city and finally a grand Finale was organized as a stage show. The Brand Tagline KOI DARR NAHI was on the top of the mind.
21. School Students Contacted 56,902 Glow Germ Demo 54,631 Ting Tong Activity 871 World’s Health Day 1,810
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23. Brooke Bond Taaza Activations did an year’s promotional campaign for the brand extensively and intensively that include: 1. Road Show in the major cities of Rajasthan & Madhya Pradesh. 2. Road Show in the interiors of Kota & Udaipur District. 3. Inshop Activity in 10 major Towns of Rajasthan. 4. Sponsored Abhivyakti Garba Mahaotsav (Dainik Bhaskar’s In house Activity) The Promotional activity designed to promote the Taaza Yellow Packet which gives strong taste and dark colour to the tea and is suitable for the water of that region. And DB Activations helped the brand communicators to achieve the targets
31. Lux Body Wash The activity was conducted for a period of three months in five phases. Glamour Spotting : Spotting the glamour gals in the city of Ahmedabad taking her photograph (with her consent ) and publishing that in City Bhaskar . Loyalty Card Malls & Road Show : Promoters conveying the loyalty card scheme which entitles the purchaser of the LUX BODY WASH a free pass for the Dandiya Rain Dance. Dandiya rain Dance : A mega Dandiya Rain Dance was organized for all the loyalty card holders which showered a huge figure of 2000 people. Amplification Phase : A one day workshop on skin care, conducted for the loyalty card holders by leading skin specialist.
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34. GROUND Vector + Ground Activation RADIO PRINT OUTDOOR PR 360 Degree Approach LOCAL CABLE EVENT
38. Whirlpool An activity was specifically designed to involve not only the women but her entire family by conducting recipe contest for her, Drawing & Fancy Dress Competition for her Children & an Entertainment Stage show for her entire family. Covering 7 major cities comprising Ahmedabad, Surat, Baroda, Indore, Bhopal, Jaipur & Chandigarh. Activity drawn a huge response in the form of no. of entries from all corners and all classes and also all ages.
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40. Ten Sports Champions Shootout The idea was to promote the then upcoming TEN SPORTS CHAMPIONS SHOOTOUT THROPHY and our national game Hockey and for the same a Road Show was designed wherein the participants were asked to shoot penalty corner and winner from each city was awarded a free ticket for India-Pakistan Match to be held in Chennai. The activity was conducted in the state of Maharashtra, Gujarat, Rajasthan, Punjab, Haryana, MP & Chattisgarh
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