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SEO For WordPress

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SEO for WordPress

SEO for WordPress

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  • WordPress, out of the box, isn't completely search engine UNfriendly, but it's far from optimal. SEO should never be the core focus of a blogger's time, but that's no reason for bloggers to completely ignore it either. If you take just a little time to take care of the main SEO issues, you enable WordPress to be an optimal search-friendly platform.
  • Transcript

    • 1. SEO for WordPress
        • From: Not Bad
        • To: Optimal
        • In A Few Steps
    • 2. What Is SEO?
      • SEO stands for Search Engine Optimization
      • An optimized site or blog page allows search engines to:
        • find it
        • index it
        • understand it
        • evaluate it
        • rank it
    • 3. The Most Basic of SEO Basics
      • First step: Think First, Write Later.
      • You should actually USE the phrases you want to rank well for in blog posts.
      • Where exactly?
      • In prominent places of your posts and pages.
      • USE Keyword Phrases in:
      • Document Title
      • Body Headings (H1, H2..)
      • First Paragraph
      • Bold Text
      • DON'T:
      • Stuff Keywords
      • Make Page Feel Spammy
      • Make Copy Sound Strange
    • 4. WordPress Out of The Box
      • Not Bad
      • Not Ideal
      • Not Fully Optimized
      • Tweak It
      • Set Options
      • Utilize Plugins
    • 5. ADMIN: Set Privacy Option
      • Settings
      • Privacy
      • Blog Visibility
        • I would like my blog to be visible to everyone, including search engines (like Google, Sphere, Technorati) and archivers
    • 6. ADMIN: Permalink Structure
      • Settings
      • Permalinks
      • Customize Permalink Structure
      • Optimal:
          • /%category%/%postname%/
        • Ok To Be Different
        • Dates: Useless for SEO, but may be useful to users
        • Best to get %postname% in there somewhere
    • 7. ADMIN: URL Canonicalization
      • Settings
      • General
      • WordPress address (URL)
      • Make A Choice
        • www.yoursite.com ?
        • Or yoursite.com ?
      • Use It Everywhere
        • Links To Site
        • Correspondence
        • Signatures
      More info: http://www.mattcutts.com/blog/seo-advice-url-canonicalization/ Pronounced: ka-NAHN-nihk-uhl-ih-ZAY-shun
    • 8. ADMIN: Categories
      • Manage
      • Categories
      • Add New
      • Top Level
      • Important Concepts
      • Broad Topics
      • Keyword Research
        • Google Adwords Keyword Tool*
      • One Category per Post
      https://adwords.google.com/select/KeywordToolExternal
    • 9. PLUGIN: All In One SEO Pack
      • Default settings work well
      • Places post title before blog name in meta title
      • Uses excerpts for meta descriptions
      • Uses categories for meta keywords
      • wordpress.org/extend/plugins/all-in-one-seo-pack/
    • 10. PLUGIN: Excerpt Editor
      • Gives extra control over excerpts
      • Autogenerates excerpts but allows overriding
      • Allows images, HTML, and links on home page
      • www.laptoptips.ca/projects/wordpress-excerpt-editor/
    • 11. Theme Edit: Excerpts
      • Design
      • Theme Editor
      • Edit archive.php
      • Edit index.php
      • Edit search.php
      • Replace the_content() with the_excerpt()
        • Manually enter post excerpts in post editor if first words of post aren't descriptive and enticing to users
        • Aim for high click-thru rates in search results
    • 12. Theme Edit: Nuke Dupe Content
      • Design
      • Theme Editor
      • Edit header.php
      <?php if(!is_archive() && !is_search()){ ?> <META NAME=&quot;robots&quot; CONTENT=&quot;ALL&quot; /> <?php }else{ ?> <META NAME=&quot;robots&quot; CONTENT=&quot;NOINDEX, FOLLOW&quot; /> <?php } ?>
    • 13. Theme Edit: Post Titles - H1
      • Design
      • Theme Editor
      • Edit single.php
      • <H1> ...the_title();... </H1>
      • Ok to use different <Hx> tag if necessary. <H1> or <H2> are best, but don't freak if your theme just won't accomodate that.
      • Use whatever <Hx> tag works best for your theme.
    • 14. Post Slugs (Permalinks)
      • Write
      • Post
      • Permalink
      • Slugs should contain only most important words
      • Strip out stop words like ”a, an, the”
      • Use SEO Slugs plugin to auto-strip stop words
      http://wordpress.org/extend/plugins/seo-slugs/
    • 15. Post Image Optimization
      • Image Search Brings Traffic
        • Image File Names: use descriptive keywords
        • Image alt and title attributes: use descriptive keywords
        • Remain user-friendly; Don't use keywords that aren't descriptive of the image
        • Don't keyword stuff alt and title attributes
    • 16. Judicious InterLinking
      • Link to Important Posts
        • Manually add links to the posts you believe are most important to your sidebar
      • Link to Popular Posts
        • Jaw Popular Posts Widget
        • http://wordpress.org/extend/plugins/jaw-popular-posts-widget/
      • Link to Related Posts
        • Yet Another Related Posts Plugin (YARPP)
        • http://mitcho.com/code/yarpp/
    • 17. Encourage Sharing / Linking
      • Encourage readers to share posts on social and microblogging sites
        • Suggest tags/categories to use on social sites
        • Sociable plugin
        • http://wordpress.org/extend/plugins/sociable/
      • Encourage readers to link to posts
      • Encourage readers to bookmark posts on social bookmarking sites such as delicious.com
    • 18. Participate and Reciprocate
      • Link out to other blogs and posts
      • Participate in conversations on blogs and social sites
      • Write guest posts for other blogs
      • Let others write guest posts on your blog
      • Participation and Reciprocation is a more friendly, honest form of Scratch My Back and I'll Scratch Yours – gaining traffic and links for all involved.
    • 19. More Great Plugins
      • Yoast Breadcrumbs
        • http://yoast.com/wordpress/ breadcrumbs
      • Meta Robots
        • http://yoast.com/wordpress/meta-robots-wordpress-plugin/
      • RSS Footer
        • http://yoast.com/wordpress/rss-footer/
    • 20. Title Code Snippet (manual)
      • <?php
      • if ( is_home() ) {
      • echo'<TITLE>'; bloginfo('name'); wp_title(); echo' </TITLE>';
      • } else if ( is_404() ) {
      • echo '<TITLE>'; bloginfo('name'); echo ' - 404 Error'; echo '</TITLE>';
      • } else { echo' <TITLE>'; the_title(); echo ' | '; bloginfo('name'); echo '</TITLE>';
      • }
      • ?>
      Place in header.php, replacing any code currently in place for <TITLE> tag
    • 21. Meta Description Snippet (manual)
      • <META NAME=&quot;description&quot; CONTENT=&quot;<?php if ( is_single() ) {
      • single_post_title('', true);
      • } else {
      • bloginfo('name'); echo &quot; - &quot;; bloginfo('description');
      • }?>&quot; />
      Place in header.php below title snippet
    • 22. DazzlinDonna (Donna Fontenot)
      • DazzlinDonna: Making A Living Online
        • http://www.dazzlindonna.com/blog/
      • SEO Scoop
        • http://www.seo-scoop.com/
      • eBusiness Coach and Consultant
        • http://www.ebuzzcoach.com/
      • Online Press Kit Templates
        • http://www.presskittemplates.com
      • This Presentation
        • http://www.seo-scoop.com/seo-wordpress/