SEO For WordPress

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SEO for WordPress

SEO for WordPress

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  • WordPress, out of the box, isn't completely search engine UNfriendly, but it's far from optimal. SEO should never be the core focus of a blogger's time, but that's no reason for bloggers to completely ignore it either. If you take just a little time to take care of the main SEO issues, you enable WordPress to be an optimal search-friendly platform.

Transcript

  • 1. SEO for WordPress
      • From: Not Bad
      • To: Optimal
      • In A Few Steps
  • 2. What Is SEO?
    • SEO stands for Search Engine Optimization
    • An optimized site or blog page allows search engines to:
      • find it
      • index it
      • understand it
      • evaluate it
      • rank it
  • 3. The Most Basic of SEO Basics
    • First step: Think First, Write Later.
    • You should actually USE the phrases you want to rank well for in blog posts.
    • Where exactly?
    • In prominent places of your posts and pages.
    • USE Keyword Phrases in:
    • Document Title
    • Body Headings (H1, H2..)
    • First Paragraph
    • Bold Text
    • DON'T:
    • Stuff Keywords
    • Make Page Feel Spammy
    • Make Copy Sound Strange
  • 4. WordPress Out of The Box
    • Not Bad
    • Not Ideal
    • Not Fully Optimized
    • Tweak It
    • Set Options
    • Utilize Plugins
  • 5. ADMIN: Set Privacy Option
    • Settings
    • Privacy
    • Blog Visibility
      • I would like my blog to be visible to everyone, including search engines (like Google, Sphere, Technorati) and archivers
  • 6. ADMIN: Permalink Structure
    • Settings
    • Permalinks
    • Customize Permalink Structure
    • Optimal:
        • /%category%/%postname%/
      • Ok To Be Different
      • Dates: Useless for SEO, but may be useful to users
      • Best to get %postname% in there somewhere
  • 7. ADMIN: URL Canonicalization
    • Settings
    • General
    • WordPress address (URL)
    • Make A Choice
      • www.yoursite.com ?
      • Or yoursite.com ?
    • Use It Everywhere
      • Links To Site
      • Correspondence
      • Signatures
    More info: http://www.mattcutts.com/blog/seo-advice-url-canonicalization/ Pronounced: ka-NAHN-nihk-uhl-ih-ZAY-shun
  • 8. ADMIN: Categories
    • Manage
    • Categories
    • Add New
    • Top Level
    • Important Concepts
    • Broad Topics
    • Keyword Research
      • Google Adwords Keyword Tool*
    • One Category per Post
    https://adwords.google.com/select/KeywordToolExternal
  • 9. PLUGIN: All In One SEO Pack
    • Default settings work well
    • Places post title before blog name in meta title
    • Uses excerpts for meta descriptions
    • Uses categories for meta keywords
    • wordpress.org/extend/plugins/all-in-one-seo-pack/
  • 10. PLUGIN: Excerpt Editor
    • Gives extra control over excerpts
    • Autogenerates excerpts but allows overriding
    • Allows images, HTML, and links on home page
    • www.laptoptips.ca/projects/wordpress-excerpt-editor/
  • 11. Theme Edit: Excerpts
    • Design
    • Theme Editor
    • Edit archive.php
    • Edit index.php
    • Edit search.php
    • Replace the_content() with the_excerpt()
      • Manually enter post excerpts in post editor if first words of post aren't descriptive and enticing to users
      • Aim for high click-thru rates in search results
  • 12. Theme Edit: Nuke Dupe Content
    • Design
    • Theme Editor
    • Edit header.php
    <?php if(!is_archive() && !is_search()){ ?> <META NAME=&quot;robots&quot; CONTENT=&quot;ALL&quot; /> <?php }else{ ?> <META NAME=&quot;robots&quot; CONTENT=&quot;NOINDEX, FOLLOW&quot; /> <?php } ?>
  • 13. Theme Edit: Post Titles - H1
    • Design
    • Theme Editor
    • Edit single.php
    • <H1> ...the_title();... </H1>
    • Ok to use different <Hx> tag if necessary. <H1> or <H2> are best, but don't freak if your theme just won't accomodate that.
    • Use whatever <Hx> tag works best for your theme.
  • 14. Post Slugs (Permalinks)
    • Write
    • Post
    • Permalink
    • Slugs should contain only most important words
    • Strip out stop words like ”a, an, the”
    • Use SEO Slugs plugin to auto-strip stop words
    http://wordpress.org/extend/plugins/seo-slugs/
  • 15. Post Image Optimization
    • Image Search Brings Traffic
      • Image File Names: use descriptive keywords
      • Image alt and title attributes: use descriptive keywords
      • Remain user-friendly; Don't use keywords that aren't descriptive of the image
      • Don't keyword stuff alt and title attributes
  • 16. Judicious InterLinking
    • Link to Important Posts
      • Manually add links to the posts you believe are most important to your sidebar
    • Link to Popular Posts
      • Jaw Popular Posts Widget
      • http://wordpress.org/extend/plugins/jaw-popular-posts-widget/
    • Link to Related Posts
      • Yet Another Related Posts Plugin (YARPP)
      • http://mitcho.com/code/yarpp/
  • 17. Encourage Sharing / Linking
    • Encourage readers to share posts on social and microblogging sites
      • Suggest tags/categories to use on social sites
      • Sociable plugin
      • http://wordpress.org/extend/plugins/sociable/
    • Encourage readers to link to posts
    • Encourage readers to bookmark posts on social bookmarking sites such as delicious.com
  • 18. Participate and Reciprocate
    • Link out to other blogs and posts
    • Participate in conversations on blogs and social sites
    • Write guest posts for other blogs
    • Let others write guest posts on your blog
    • Participation and Reciprocation is a more friendly, honest form of Scratch My Back and I'll Scratch Yours – gaining traffic and links for all involved.
  • 19. More Great Plugins
    • Yoast Breadcrumbs
      • http://yoast.com/wordpress/ breadcrumbs
    • Meta Robots
      • http://yoast.com/wordpress/meta-robots-wordpress-plugin/
    • RSS Footer
      • http://yoast.com/wordpress/rss-footer/
  • 20. Title Code Snippet (manual)
    • <?php
    • if ( is_home() ) {
    • echo'<TITLE>'; bloginfo('name'); wp_title(); echo' </TITLE>';
    • } else if ( is_404() ) {
    • echo '<TITLE>'; bloginfo('name'); echo ' - 404 Error'; echo '</TITLE>';
    • } else { echo' <TITLE>'; the_title(); echo ' | '; bloginfo('name'); echo '</TITLE>';
    • }
    • ?>
    Place in header.php, replacing any code currently in place for <TITLE> tag
  • 21. Meta Description Snippet (manual)
    • <META NAME=&quot;description&quot; CONTENT=&quot;<?php if ( is_single() ) {
    • single_post_title('', true);
    • } else {
    • bloginfo('name'); echo &quot; - &quot;; bloginfo('description');
    • }?>&quot; />
    Place in header.php below title snippet
  • 22. DazzlinDonna (Donna Fontenot)
    • DazzlinDonna: Making A Living Online
      • http://www.dazzlindonna.com/blog/
    • SEO Scoop
      • http://www.seo-scoop.com/
    • eBusiness Coach and Consultant
      • http://www.ebuzzcoach.com/
    • Online Press Kit Templates
      • http://www.presskittemplates.com
    • This Presentation
      • http://www.seo-scoop.com/seo-wordpress/