designing the futureof broadcastingServDes 2012DAYTO N A C OMMU N IC AT IO N A BRiddargatan 17D, 114 57 Stockholm, SwedenP...
Concept Developers   Strategists       Project ManagersArt Directors        Interaction Designers      CopywriterDeveloper...
per day‣   25 new episodes‣   300 clips‣   700 articles‣   3000 user comments
briefReimagine the video-on-demand serviceTV4 Play from the ground up on: ‣ Web ‣ iPhone ‣ iPad ‣ Android
brief             processstrategy – concept – design
research   ∈   strategy
method
existing service   lots of data
usage analysis traffic sources landing pages                       behavioral # of videos watched                       gr...
findings
example:                         catch-up behavior                                       Number of VoD views of a particul...
analysis traffic sources                        Catch-up viewer      Zapper landing pages                          The par...
concept
Catch-up viewer      Zapper        Clip surfer     The parent      Archive grazer   Live viewer           core features   ...
Example: “Last week”
Example: “Last week”
Example: “Last week”
design for  the service.not the platform.
new brief how do we cater to theengagement around our       content?
what does it mean whenthe target user group is      ”everyone”? What binds people together on the web might not be demogra...
tools for mapping the    design space    Interviews    Focus groups    Ethnographical methods
Identifying forums and environmentsfor communication and interactionIdentifying flows of information andcontent sharing.
method
facebook   familjeliv    tv4.setwitter    aftonbladet   tv-planeten
general           What types of discussions takes place here?discussion                  What language is used?tonality   ...
We only did observation.No participation.Upside = got a whole of informationDownside = Missed out on privateconversation
findings
got an idea of‣   What kind and level of engagement‣   General approach to participation‣   Communication with both TV4 an...
andWe found one of TV4’s most engaging formats to be...
6000+ episodes and counting
Though technologists’ anticipation on thefuture of television is high...
”The future is already here. It’s just notvery evenly distributed.”- William Gibson                   majorities & laggards
...we’ll start by making it easier forpeople to talk.                       photo by: http://www.flickr.com/people/jocke66/
concept
relevant content   is relevantwherever it is discussed
‣   Clearer publication time line‣   Domain driven content structure‣   Make all content shareable and    commentable
TV4.se compared to TV4 Play isoptimized to support conversationwherever that takes place
epilogue
questions we will  take with us
1can digital context have asmuch design impact asphysical, and how can youbetter record it?
2now when real timestatistics is easily available-how do you and can you useit for observation?
than ks!
Designing the Future of Broadcasting
Designing the Future of Broadcasting
Designing the Future of Broadcasting
Designing the Future of Broadcasting
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Designing the Future of Broadcasting

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A presentation given on the ServDes 2012 conference by Patrik Axelsson and Rasmus Sellberg.

It discusses two different user research methods that we used in design projects for TV4 related to television services.

Published in: Design, Technology, Business
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Transcript of "Designing the Future of Broadcasting"

  1. 1. designing the futureof broadcastingServDes 2012DAYTO N A C OMMU N IC AT IO N A BRiddargatan 17D, 114 57 Stockholm, SwedenPhone +46 8 579 397 50, Fax +46 8 579 397 55www.daytona.se, info@daytona.se
  2. 2. Concept Developers Strategists Project ManagersArt Directors Interaction Designers CopywriterDevelopers Office Manager
  3. 3. per day‣ 25 new episodes‣ 300 clips‣ 700 articles‣ 3000 user comments
  4. 4. briefReimagine the video-on-demand serviceTV4 Play from the ground up on: ‣ Web ‣ iPhone ‣ iPad ‣ Android
  5. 5. brief processstrategy – concept – design
  6. 6. research ∈ strategy
  7. 7. method
  8. 8. existing service lots of data
  9. 9. usage analysis traffic sources landing pages behavioral # of videos watched groups searches...and much more
  10. 10. findings
  11. 11. example: catch-up behavior Number of VoD views of a particular video over timeVoD views days after broadcast 0 1 2 3 4 5 6 7
  12. 12. analysis traffic sources Catch-up viewer Zapper landing pages The parent Archive grazer # of videos watched searches Live viewer Clip surfer...and much more behavioral groups
  13. 13. concept
  14. 14. Catch-up viewer Zapper Clip surfer The parent Archive grazer Live viewer core features Content Editorial“Last week” separation inspiration etc ...
  15. 15. Example: “Last week”
  16. 16. Example: “Last week”
  17. 17. Example: “Last week”
  18. 18. design for the service.not the platform.
  19. 19. new brief how do we cater to theengagement around our content?
  20. 20. what does it mean whenthe target user group is ”everyone”? What binds people together on the web might not be demographics, but behaviors.
  21. 21. tools for mapping the design space Interviews Focus groups Ethnographical methods
  22. 22. Identifying forums and environmentsfor communication and interactionIdentifying flows of information andcontent sharing.
  23. 23. method
  24. 24. facebook familjeliv tv4.setwitter aftonbladet tv-planeten
  25. 25. general What types of discussions takes place here?discussion What language is used?tonality How do users express themselves? Customary behavior Pervasive themessubject relatedtopics Typical questions Terminology Signifying communication capturing thepost examples overall feeling of the conversation What other sites and services do the usersenvironment tend to use?
  26. 26. We only did observation.No participation.Upside = got a whole of informationDownside = Missed out on privateconversation
  27. 27. findings
  28. 28. got an idea of‣ What kind and level of engagement‣ General approach to participation‣ Communication with both TV4 and peers
  29. 29. andWe found one of TV4’s most engaging formats to be...
  30. 30. 6000+ episodes and counting
  31. 31. Though technologists’ anticipation on thefuture of television is high...
  32. 32. ”The future is already here. It’s just notvery evenly distributed.”- William Gibson majorities & laggards
  33. 33. ...we’ll start by making it easier forpeople to talk. photo by: http://www.flickr.com/people/jocke66/
  34. 34. concept
  35. 35. relevant content is relevantwherever it is discussed
  36. 36. ‣ Clearer publication time line‣ Domain driven content structure‣ Make all content shareable and commentable
  37. 37. TV4.se compared to TV4 Play isoptimized to support conversationwherever that takes place
  38. 38. epilogue
  39. 39. questions we will take with us
  40. 40. 1can digital context have asmuch design impact asphysical, and how can youbetter record it?
  41. 41. 2now when real timestatistics is easily available-how do you and can you useit for observation?
  42. 42. than ks!

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