OSWCardiff - Google-Friendly Link Building Tactics For Online Sellers


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When one of the leading experts in the SEO industry admitted over a year ago that "quality link building is hard," you know it's tough! More than ever, Google expects inbound links to be 100% by-the-book, natural and high quality. Sometimes though, there are high quality, natural link building tactics sitting right under your nose just there for the taking. This talk will provide numerous suggestions specifically aimed at online product sellers and eCommerce website owners, hopefully leaving you with a ton of ideas for Google-friendly link building in 2014 and beyond!
Steve Morgan is a freelance SEO consultant trading as Morgan Online Marketing. Having worked agency-side and in-house for 4.5 years, in May 2013 he decided to go self-employed. He runs a blog about SEO called SEOno in his spare time.

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OSWCardiff - Google-Friendly Link Building Tactics For Online Sellers

  1. 1. Google-Friendly Link Building Tactics For Online Sellers Thursday 20th February 2014 Steve Morgan morganonlinemarketing.co.uk
  2. 2. Meet Danny Sullivan “Believe me, I know that quality link building is hard.” (Quote source: http://searchengineland.com/link-building-means-earning-hard-links-not-easy-links-123767) (Image source: http://www.flickr.com/photos/chiropractic/7158937439/) @steviephil #OSWCardiff
  3. 3. …And it’s getting harder… • Google Penguin (Image source: http://www.flickr.com/photos/antarcticabound/5220534077/) @steviephil #OSWCardiff
  4. 4. …And harder… • Unnatural link penalties & the disavow tool @steviephil #OSWCardiff
  5. 5. The moral of the story? Your inbound link profile should be 100% by-the-book! @steviephil #OSWCardiff
  6. 6. I know, it’s daunting… …but that doesn’t mean it’s impossible (Image source: http://www.flickr.com/photos/45195228@N05/4553277701/) @steviephil #OSWCardiff
  7. 7. Google-friendly Link Building • Outlining a strategy… • Think of everything you do (not just as a business, but as individuals) • Sometimes there are link building opportunities sitting right under your nose… (Image source: http://www.flickr.com/photos/caroslines/771414038/) @steviephil #OSWCardiff
  8. 8. Google-friendly Link Building Giveaways Competitions Brands’ Sites Associations Product-specific Sites Guides Charities PR Interlinking Sponsorship Guest Blogging Other Domains Mentions Without Links Blogging Testimonials 404 Pages Blog Commenting Certifications Forum Contributions Social Profiles @steviephil Suppliers April Fools/Joke Pages #OSWCardiff
  9. 9. Associations Impact? High Easy? Yes (if applicable) @steviephil #OSWCardiff
  10. 10. Certifications Impact? High Easy? Kind of… @steviephil #OSWCardiff
  11. 11. Charities Impact? High Easy? Kind of… @steviephil #OSWCardiff
  12. 12. Sponsorship Impact? Medium Easy? Yes (if applicable) @steviephil #OSWCardiff
  13. 13. Competitions & Giveaways Impact? High Easy? Kind of… From: http://www.koozai.com/blog/branding/using-competitions-for-increased-traffic-links-and-brand-awareness/ @steviephil #OSWCardiff
  14. 14. Brands’ Sites Impact? High Easy? Yes (if applicable) @steviephil #OSWCardiff
  15. 15. Brands’ Sites Impact? High Easy? Yes (if applicable) @steviephil #OSWCardiff
  16. 16. (Image source: http://www.flickr.com/photos/dakotilla/2099623043/) Product-specific Sites Impact? Medium to High Easy? Kind of… Musical Instruments (Other Instruments) (Other Drum Accessories) @steviephil Drums Drumsticks #OSWCardiff
  17. 17. Suppliers Impact? Medium Easy? Yes @steviephil #OSWCardiff
  18. 18. Testimonials Impact? Medium to High Easy? Yes @steviephil #OSWCardiff
  19. 19. Testimonials Impact? Medium to High Easy? Yes @steviephil #OSWCardiff
  20. 20. Other Domains Impact? High Easy? Yes other-domain-you-own-A.co.uk another-domain-you-own-B.net 301 yourmainsite.co.uk yet-another-domain-you-own-C.com (Image source: http://www.flickr.com/photos/creative_stock/3400669616/) @steviephil #OSWCardiff
  21. 21. Mentions Without Links Impact? Varies Easy? Sort of… Some Google Alerts alternatives: • Talkwalker • Fresh Web Explorer (by Moz) • mention @steviephil #OSWCardiff
  22. 22. Interlinking Impact? Medium Easy? Yes morganonlinemarketing.co.uk seono.co.uk @steviephil #OSWCardiff
  23. 23. Double-check Social Profiles Impact? Low Easy? Yes! (So easy…!) @steviephil #OSWCardiff
  24. 24. Creative/Funny 404 Pages Impact? Medium Easy? Yes… (Image sources: http://econsultancy.com/blog/9525-16-creative-404pages-to-inspire-you-to-overhaul-yours) @steviephil #OSWCardiff
  25. 25. April Fools / Joke Pages producten.hema.nl Impact? High Easy? Yes… well… @steviephil #OSWCardiff
  26. 26. Hopefully you’ve learnt something new… (Image source: http://www.flickr.com/photos/english106/4357529719/) @steviephil #OSWCardiff
  27. 27. …But if not, then…! (Image source: http://www.flickr.com/photos/meginsanity/7397313124/) @steviephil #OSWCardiff
  28. 28. Anchor text in 2014 • Joe Bloggs • Joe Bloggs Ltd • joebloggs.co.uk  • Exact match: e.g. buy [something] online  • “…See our range of [somethings] today!”  (Image source: http://www.flickr.com/photos/aurelienbreeden/5933138565/) @steviephil #OSWCardiff
  29. 29. Anchor text in 2014 click here Joe Bloggs joebloggs.co.uk John Doe (employee) Visit Website Joe Bloggs Joe Bloggs Ltd  JB’s range of… www.joebloggs.co.uk http://www.joebloggs.co.uk buy something online buy something buy something buy something online buy something online buy something online buy something buy something online buy something online buy something online @steviephil #OSWCardiff 
  30. 30. @steviephil (Image source: http://www.hallaminternet.com/2013/moz-skydiving/) Moz T-shirt Giveaway! #OSWCardiff
  31. 31. Thank you! My blog: SEOno.co.uk Twitter: @steviephil morganonlinemarketing.co.uk (Almost) all images used via Creative Commons @steviephil licence #OSWCardiff