Online Seller Wales - Newport (Tom Bond)

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Newport's first Online Seller Wales event! Tom's presentation on Future of eCommerce

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Online Seller Wales - Newport (Tom Bond)

  1. 1. Trends in eCommerce Tom Bond, PHP Genie 28th November 2013 - Online Seller Wales, Newport www.phpgenie.co.uk
  2. 2. Welcome Tom Bond Partnerships Manager tom@phpgenie.co.uk PHP Genie British web development experts Specialists in eCommerce Newport, South Wales www.phpgenie.co.uk
  3. 3. Welcome Tom Bond Partnerships Manager tom@phpgenie.co.uk PHP Genie British web development experts Specialists in eCommerce Newport, South Wales www.phpgenie.co.uk
  4. 4. Today's talk Which eCommerce trends should you be thinking about? We'll be looking at: - Multi-channel - where we are now - 'Omni-channel commerce' - Channel integration and m-commerce - A personalised customer experience - Online brand building and curation
  5. 5. Multi-channel - where we are now - ebay - Amazon - Website - Bricks and mortar store - Telephone - Multi-channel management software
  6. 6. 'Omni-channel commerce' - A buzzword that is changing commerce - Omni-channel is when Multi-channels start to merge - Customers receive one seamless experience - Bricks and mortar store play a key role
  7. 7. A buzzword changing commerce
  8. 8. Multi-channels starting to merge ‘Real’ window shopping
  9. 9. Bricks and mortar stores play a key role
  10. 10. Bricks and mortar stores play a key role
  11. 11. Bricks and mortar stores play a key role
  12. 12. Beyond traditional stores
  13. 13. Beyond traditional stores
  14. 14. Tablet and mobile PoS systems
  15. 15. Channel integration and m-commerce - A consistent relationship across channels is the key - Responsive designs are becoming the standard - Tablet-using customers are spending more - 90-minute city delivery is changing the rules
  16. 16. Mobile using customers spend more
  17. 17. 90-minute city delivery is changing the rules Sunday deliveries in New York and Los Angeles, other cities in 2014, with partnership between USPS and Amazon
  18. 18. Finding new platforms
  19. 19. A personalised customer experience - Diminishing returns in attracting new customers - Increasing importance on retaining existing customers - Understanding your customers is key - Personalised engagement will give retailers the advantage
  20. 20. What can be done now - Cart recovery - Clear message on shipping - Guest checkout - Engagement with negative review - Personalised offers - Original descriptions - Seeking product reviews
  21. 21. Online brand building and curation - A centuries old idea updated for the web - Customers will 'window shop' with brands they associate with - Curation is the new word of mouth, and is very powerful - Using product reviews and original, personal descriptions
  22. 22. 'Window shopping' and Pinterest Source: http://3.bp.blogspot.com/-uLsZu9mTJMs/TwxyjcMBroI/AAAAAAAADrQ/BVf0vPKKrA8/s1600/PinterestHomePage1.jpg
  23. 23. Inspired by curation: eBay personalised feed Source: http://www.ebay.co.uk
  24. 24. Brand building online Source: http://www.mymagneticblog.com/strategy-and-brand-development/
  25. 25. How PHP Genie can help Web developers specialising in eCommerce Source: http://www.dicksclimbing.com/
  26. 26. Thank you Tom Bond tom@phpgenie.co.uk www.phpgenie.co.uk

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