Online Seller Wales - Newport (Tom Bond)

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Newport's first Online Seller Wales event! Tom's presentation on Future of eCommerce …

Newport's first Online Seller Wales event! Tom's presentation on Future of eCommerce

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  • 1. Trends in eCommerce Tom Bond, PHP Genie 28th November 2013 - Online Seller Wales, Newport www.phpgenie.co.uk
  • 2. Welcome Tom Bond Partnerships Manager tom@phpgenie.co.uk PHP Genie British web development experts Specialists in eCommerce Newport, South Wales www.phpgenie.co.uk
  • 3. Welcome Tom Bond Partnerships Manager tom@phpgenie.co.uk PHP Genie British web development experts Specialists in eCommerce Newport, South Wales www.phpgenie.co.uk
  • 4. Today's talk Which eCommerce trends should you be thinking about? We'll be looking at: - Multi-channel - where we are now - 'Omni-channel commerce' - Channel integration and m-commerce - A personalised customer experience - Online brand building and curation
  • 5. Multi-channel - where we are now - ebay - Amazon - Website - Bricks and mortar store - Telephone - Multi-channel management software
  • 6. 'Omni-channel commerce' - A buzzword that is changing commerce - Omni-channel is when Multi-channels start to merge - Customers receive one seamless experience - Bricks and mortar store play a key role
  • 7. A buzzword changing commerce
  • 8. Multi-channels starting to merge ‘Real’ window shopping
  • 9. Bricks and mortar stores play a key role
  • 10. Bricks and mortar stores play a key role
  • 11. Bricks and mortar stores play a key role
  • 12. Beyond traditional stores
  • 13. Beyond traditional stores
  • 14. Tablet and mobile PoS systems
  • 15. Channel integration and m-commerce - A consistent relationship across channels is the key - Responsive designs are becoming the standard - Tablet-using customers are spending more - 90-minute city delivery is changing the rules
  • 16. Mobile using customers spend more
  • 17. 90-minute city delivery is changing the rules Sunday deliveries in New York and Los Angeles, other cities in 2014, with partnership between USPS and Amazon
  • 18. Finding new platforms
  • 19. A personalised customer experience - Diminishing returns in attracting new customers - Increasing importance on retaining existing customers - Understanding your customers is key - Personalised engagement will give retailers the advantage
  • 20. What can be done now - Cart recovery - Clear message on shipping - Guest checkout - Engagement with negative review - Personalised offers - Original descriptions - Seeking product reviews
  • 21. Online brand building and curation - A centuries old idea updated for the web - Customers will 'window shop' with brands they associate with - Curation is the new word of mouth, and is very powerful - Using product reviews and original, personal descriptions
  • 22. 'Window shopping' and Pinterest Source: http://3.bp.blogspot.com/-uLsZu9mTJMs/TwxyjcMBroI/AAAAAAAADrQ/BVf0vPKKrA8/s1600/PinterestHomePage1.jpg
  • 23. Inspired by curation: eBay personalised feed Source: http://www.ebay.co.uk
  • 24. Brand building online Source: http://www.mymagneticblog.com/strategy-and-brand-development/
  • 25. How PHP Genie can help Web developers specialising in eCommerce Source: http://www.dicksclimbing.com/
  • 26. Thank you Tom Bond tom@phpgenie.co.uk www.phpgenie.co.uk