Social Media Policy<br />What Every Business Needs to Know<br />
Invitation to connect with me…<br />
Communication<br />© 2010 Daystar New Media, Inc.<br />
SOCIAL MEDIA POLICY<br />
SOCIAL MEDIA POLICY<br />
Why have a Policy?Who is it for? When does it apply?Where does it apply?What should it include?Resources<br />
Why have a Policy?<br />
Meet Tony DiResta, Attorney<br />
Who should the policy be for?<br />Everyone<br />Specific for those active as the voice of the company<br />
Special Teams<br />
Both!<br />General Policies apply to everyone<br />Can I login to my personal profiles during the work day?<br />What is p...
Active Teams need more…<br />
When does it apply?<br />
Where does it apply?<br />
What Could Your Policy Include?<br />Blogging Disclosure<br />Company Blog Process<br />Company Facebook Account Policy<br...
Facebook Usage Policy
LinkedIn Policy
Password Policy
Personal Blog Policy
Personal Social Network Policy
Personal Twitter Policy
YouTube Policy</li></li></ul><li>What should it include?<br />Organizational Social Media Presence Policy<br />Policy on H...
Organizational Social Media Presence Policy<br />How will the companies branded social media accounts be used:<br />Twitte...
Social Media @ Work Essentials<br />Encourage use of social networks at work, such as recruiting, business development, et...
Personal Social Networking Policy<br />What is and  is not allowed when using social media personally<br />
Will Your Company Monitor Social Media?<br />Employers may reserve the right to monitor employee use of social media regar...
Questions and Answers<br />
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Social Media Policy: 5 Questions To Answer

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  • Lawyer story
  • I think the best &quot;policy&quot; is to hire smart people, give them the right coaching and training, set the correct culture around customer interaction, and then punish those who misbehave.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
  • http://www.tlnt.com/2011/05/11/four-ways-to-do-a-social-media-policy-thats-simple-smart-and-right/
  • Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
  • Digital Marketing:Key ConsiderationsSocial media jurisprudence revolves around 4 fundamental values that apply to all industry sectors and substantive disciplines:1.Transparency (disclosing “material connections”);2.Accuracy (communicating truthful information);3.Honesty (avoiding misleading or deceptive communications); and4.Respect (recognizing the personal or property rights of others).Advertising and marketing;Intellectual property;Defamation; andPrivacy and publicity.Litigation and negative PR from social media campaigns or employee uses of social media result from a failure to recognize one or more of these values.
  • Social Media Policy: 5 Questions To Answer

    1. 1. Social Media Policy<br />What Every Business Needs to Know<br />
    2. 2. Invitation to connect with me…<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6. Communication<br />© 2010 Daystar New Media, Inc.<br />
    7. 7.
    8. 8. SOCIAL MEDIA POLICY<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12. SOCIAL MEDIA POLICY<br />
    13. 13.
    14. 14. Why have a Policy?Who is it for? When does it apply?Where does it apply?What should it include?Resources<br />
    15. 15. Why have a Policy?<br />
    16. 16. Meet Tony DiResta, Attorney<br />
    17. 17. Who should the policy be for?<br />Everyone<br />Specific for those active as the voice of the company<br />
    18. 18. Special Teams<br />
    19. 19. Both!<br />General Policies apply to everyone<br />Can I login to my personal profiles during the work day?<br />What is permissible to say about my company, mangers or co-workers?<br />Can I talk about my employers products and services personally?<br />
    20. 20. Active Teams need more…<br />
    21. 21. When does it apply?<br />
    22. 22. Where does it apply?<br />
    23. 23.
    24. 24. What Could Your Policy Include?<br />Blogging Disclosure<br />Company Blog Process<br />Company Facebook Account Policy<br />Company Facebook Page Policy<br />Company Social Media Policy<br />Company Social Media Policy - Strict Version<br />Corporate Blog Policy<br />Corporate Blogging Policy<br /><ul><li>Corporate Twitter Account Policy
    25. 25. Facebook Usage Policy
    26. 26. LinkedIn Policy
    27. 27. Password Policy
    28. 28. Personal Blog Policy
    29. 29. Personal Social Network Policy
    30. 30. Personal Twitter Policy
    31. 31. YouTube Policy</li></li></ul><li>What should it include?<br />Organizational Social Media Presence Policy<br />Policy on How To Use Social Media for Work <br />Personal Social Networking Policy<br />Employer Monitoring Policy<br />
    32. 32. Organizational Social Media Presence Policy<br />How will the companies branded social media accounts be used:<br />Twitter Profile<br />Facebook Page<br />Company blog, etc.<br />
    33. 33. Social Media @ Work Essentials<br />Encourage use of social networks at work, such as recruiting, business development, etc.<br />
    34. 34. Personal Social Networking Policy<br />What is and is not allowed when using social media personally<br />
    35. 35. Will Your Company Monitor Social Media?<br />Employers may reserve the right to monitor employee use of social media regardless of location <br />
    36. 36. Questions and Answers<br />
    37. 37.
    38. 38.
    39. 39. ToolKitCafe.com<br />
    40. 40. Make Continuing Education Part of your Policy<br />
    41. 41. Employee Education Programs<br />Engaging Online: What ALL Employees Need to KnowWhat to Do When Customer Support Goes Social<br />Disclosure: Know when to BE THE COMPANY or not!<br />
    42. 42.
    43. 43. Employee Education ProgramsWebinars or In-Person Programs<br />Contact Michelle<br />Free Consultation<br />504-210-7690<br />michelle@daystarnewmedia.com<br />

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