I think the best "policy" is to hire smart people, give them the right coaching and training, set the correct culture around customer interaction, and then punish those who misbehave.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
Digital Marketing:Key ConsiderationsSocial media jurisprudence revolves around 4 fundamental values that apply to all industry sectors and substantive disciplines:1.Transparency (disclosing “material connections”);2.Accuracy (communicating truthful information);3.Honesty (avoiding misleading or deceptive communications); and4.Respect (recognizing the personal or property rights of others).Advertising and marketing;Intellectual property;Defamation; andPrivacy and publicity.Litigation and negative PR from social media campaigns or employee uses of social media result from a failure to recognize one or more of these values.
Social Media Policy What Every Business Needs to Know
Both! General Policies apply to everyone Can I login to my personal profiles during the work day? What is permissible to say about my company, mangers or co-workers? Can I talk about my employers products and services personally?
What Could Your Policy Include? Blogging Disclosure Company Blog Process Company Facebook Account Policy Company Facebook Page Policy Company Social Media Policy Company Social Media Policy - Strict Version Corporate Blog Policy Corporate Blogging Policy