Your SlideShare is downloading. ×
Social Media Policy: 5 Questions To Answer
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media Policy: 5 Questions To Answer

1,149
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,149
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Lawyer story
  • I think the best "policy" is to hire smart people, give them the right coaching and training, set the correct culture around customer interaction, and then punish those who misbehave.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
  • http://www.tlnt.com/2011/05/11/four-ways-to-do-a-social-media-policy-thats-simple-smart-and-right/
  • Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
  • Digital Marketing:Key ConsiderationsSocial media jurisprudence revolves around 4 fundamental values that apply to all industry sectors and substantive disciplines:1.Transparency (disclosing “material connections”);2.Accuracy (communicating truthful information);3.Honesty (avoiding misleading or deceptive communications); and4.Respect (recognizing the personal or property rights of others).Advertising and marketing;Intellectual property;Defamation; andPrivacy and publicity.Litigation and negative PR from social media campaigns or employee uses of social media result from a failure to recognize one or more of these values.
  • Transcript

    • 1. Social Media Policy
      What Every Business Needs to Know
    • 2. Invitation to connect with me…
    • 3.
    • 4.
    • 5.
    • 6. Communication
      © 2010 Daystar New Media, Inc.
    • 7.
    • 8. SOCIAL MEDIA POLICY
    • 9.
    • 10.
    • 11.
    • 12. SOCIAL MEDIA POLICY
    • 13.
    • 14. Why have a Policy?Who is it for? When does it apply?Where does it apply?What should it include?Resources
    • 15. Why have a Policy?
    • 16. Meet Tony DiResta, Attorney
    • 17. Who should the policy be for?
      Everyone
      Specific for those active as the voice of the company
    • 18. Special Teams
    • 19. Both!
      General Policies apply to everyone
      Can I login to my personal profiles during the work day?
      What is permissible to say about my company, mangers or co-workers?
      Can I talk about my employers products and services personally?
    • 20. Active Teams need more…
    • 21. When does it apply?
    • 22. Where does it apply?
    • 23.
    • 24. What Could Your Policy Include?
      Blogging Disclosure
      Company Blog Process
      Company Facebook Account Policy
      Company Facebook Page Policy
      Company Social Media Policy
      Company Social Media Policy - Strict Version
      Corporate Blog Policy
      Corporate Blogging Policy
      • Corporate Twitter Account Policy
      • 25. Facebook Usage Policy
      • 26. LinkedIn Policy
      • 27. Password Policy
      • 28. Personal Blog Policy
      • 29. Personal Social Network Policy
      • 30. Personal Twitter Policy
      • 31. YouTube Policy
    • What should it include?
      Organizational Social Media Presence Policy
      Policy on How To Use Social Media for Work
      Personal Social Networking Policy
      Employer Monitoring Policy
    • 32. Organizational Social Media Presence Policy
      How will the companies branded social media accounts be used:
      Twitter Profile
      Facebook Page
      Company blog, etc.
    • 33. Social Media @ Work Essentials
      Encourage use of social networks at work, such as recruiting, business development, etc.
    • 34. Personal Social Networking Policy
      What is and is not allowed when using social media personally
    • 35. Will Your Company Monitor Social Media?
      Employers may reserve the right to monitor employee use of social media regardless of location
    • 36. Questions and Answers
    • 37.
    • 38.
    • 39. ToolKitCafe.com
    • 40. Make Continuing Education Part of your Policy
    • 41. Employee Education Programs
      Engaging Online: What ALL Employees Need to KnowWhat to Do When Customer Support Goes Social
      Disclosure: Know when to BE THE COMPANY or not!
    • 42.
    • 43. Employee Education ProgramsWebinars or In-Person Programs
      Contact Michelle
      Free Consultation
      504-210-7690
      michelle@daystarnewmedia.com