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Social Media Policy: 5 Questions To Answer
 

Social Media Policy: 5 Questions To Answer

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  • Lawyer story
  • I think the best "policy" is to hire smart people, give them the right coaching and training, set the correct culture around customer interaction, and then punish those who misbehave.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
  • http://www.tlnt.com/2011/05/11/four-ways-to-do-a-social-media-policy-thats-simple-smart-and-right/
  • Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
  • Digital Marketing:Key ConsiderationsSocial media jurisprudence revolves around 4 fundamental values that apply to all industry sectors and substantive disciplines:1.Transparency (disclosing “material connections”);2.Accuracy (communicating truthful information);3.Honesty (avoiding misleading or deceptive communications); and4.Respect (recognizing the personal or property rights of others).Advertising and marketing;Intellectual property;Defamation; andPrivacy and publicity.Litigation and negative PR from social media campaigns or employee uses of social media result from a failure to recognize one or more of these values.

Social Media Policy: 5 Questions To Answer Social Media Policy: 5 Questions To Answer Presentation Transcript

  • Social Media Policy
    What Every Business Needs to Know
  • Invitation to connect with me…
  • Communication
    © 2010 Daystar New Media, Inc.
  • SOCIAL MEDIA POLICY
  • SOCIAL MEDIA POLICY
  • Why have a Policy?Who is it for? When does it apply?Where does it apply?What should it include?Resources
  • Why have a Policy?
  • Meet Tony DiResta, Attorney
  • Who should the policy be for?
    Everyone
    Specific for those active as the voice of the company
  • Special Teams
  • Both!
    General Policies apply to everyone
    Can I login to my personal profiles during the work day?
    What is permissible to say about my company, mangers or co-workers?
    Can I talk about my employers products and services personally?
  • Active Teams need more…
  • When does it apply?
  • Where does it apply?
  • What Could Your Policy Include?
    Blogging Disclosure
    Company Blog Process
    Company Facebook Account Policy
    Company Facebook Page Policy
    Company Social Media Policy
    Company Social Media Policy - Strict Version
    Corporate Blog Policy
    Corporate Blogging Policy
    • Corporate Twitter Account Policy
    • Facebook Usage Policy
    • LinkedIn Policy
    • Password Policy
    • Personal Blog Policy
    • Personal Social Network Policy
    • Personal Twitter Policy
    • YouTube Policy
  • What should it include?
    Organizational Social Media Presence Policy
    Policy on How To Use Social Media for Work
    Personal Social Networking Policy
    Employer Monitoring Policy
  • Organizational Social Media Presence Policy
    How will the companies branded social media accounts be used:
    Twitter Profile
    Facebook Page
    Company blog, etc.
  • Social Media @ Work Essentials
    Encourage use of social networks at work, such as recruiting, business development, etc.
  • Personal Social Networking Policy
    What is and is not allowed when using social media personally
  • Will Your Company Monitor Social Media?
    Employers may reserve the right to monitor employee use of social media regardless of location
  • Questions and Answers
  • ToolKitCafe.com
  • Make Continuing Education Part of your Policy
  • Employee Education Programs
    Engaging Online: What ALL Employees Need to KnowWhat to Do When Customer Support Goes Social
    Disclosure: Know when to BE THE COMPANY or not!
  • Employee Education ProgramsWebinars or In-Person Programs
    Contact Michelle
    Free Consultation
    504-210-7690
    michelle@daystarnewmedia.com