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Winning Customers In A Wireless World
 

Winning Customers In A Wireless World

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How to connect with customers, build relationships and convert them to business in a new media world.

How to connect with customers, build relationships and convert them to business in a new media world.

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  • Daniel and Google The Internet as a first language to the younger generations and a second language to many of todays business leaders.

Winning Customers In A Wireless World Winning Customers In A Wireless World Presentation Transcript

  • Presented by Michelle Cullison Daystar Digital Development, Inc.
  • A website isn’t enough… STRATEGY IS NEEDED GOAL: CONVERT VISITORS INTO CUSTOMERS DEVELOP A WEB PRESENCE MEASURE RESULTS BUILD RELATIONSHIPS
  • Website
  • Email News
  • A Community
  • Blogging
  • MORE THAN A WEBSITE…CONTINUED
  • Podcasting
  • TARGET AUDIENCE
    • World Foods has 3 Podcasts
    • Secret Ingredient A cooking show (video)
    • Food Podcast (audio) A show about natural and organic foods.
    • Be Good to your Whole Body (audio) A show about natural body care and supplements.
  • MORE THAN A WEBSITE…CONTINUED
  • Picture Sharing Sites
  • Video Channels
  • Microblogging
  • Twittering since June 2008
    • Whole Foods, just wants to hear what people are saying about the company.
    • "It's amazing how many people say, 'I'm off to Whole Foods for lunch,' " says Slayton Carter, Whole Foods' online community development coordinator. Quote from July 2008
  • How Twitter connects companies to people
    • Rich:
    • “Wow. It's not even 9 a.m. and I got all my required things done for the day. Maybe I'll go back to bed.”
    • One of his 300 or so “followers” on Twitter , messaged him back, asking what made him so productive.
  • What happened next?
    • Rich said: “My secret is Pleasant Morning Buzz coffee from Whole Foods…
    • Later that day, Slaton Carter, a social media coordinator for Whole Foods Market, the natural foods retailer based in Austin, messaged Brooks. His unsolicited missive, chosen as “Tweet of the Day,” had earned him a $25 gift card.
  • Other Twitter uses:
    • Build Buzz about new products
    • Send out links to new blog articles
    • Promote website (with link)
    • Customer Support interactions
    • BIG PR tool – Media professionals look for experts on Twitter now!
  • BUSINESS GOES SOCIAL
  • Why bother with social sites?
  • Do you want exposure to thousands?
    • Social Networking Stats: Facebook and LinkedIn Surging in US
    • June, 2008 · According to Nielsen Online :
    • “ Facebook - 29.2M unique visitors in the US, up more than 10 percent from May.
    • LinkedIn - 9.5M uniques, up more than 20 percent month-over-month.
    • Year-over-year, that represents 77% growth for Facebook, and 187% for LinkedIn, respectively.
    • MySpace has officially hit a plateau in the US, though it still more than doubles up on the competition. Its 59.4M visitors in June represented zero growth over last year, and was a marginal decline from the 60.6M reported by Nielsen in May.
  • Facebook-6,100+ FANS
  • Blog Posts on Facebook AUTOMATICALLY
  • MySpace Great for Event Promotion!
  • LinkedIn.com
  • So, it works for Whole Foods… Will it work for my small business?
    • Professional Services (Accountants, Lawyers, Experts of all kinds)
    • Consumer Services (Think Exterminators)
    • Non-Profits
    • Schools
    • Business to Business
    • Brick and Mortar Businesses who want to expand online
  • New Orleans Companies
  • Non-Profits on Facebook
  • Professional Service Providers
  • Real Estate Agents can list video tours on YouTube
  • The Entemologist aka Exterminator
  • Hal has his own show…
  • Business Expert/Speaker aka former fighter pilot marine
  • Lawyers on Twitter?
  • Steve’s Twitter Results …
    • Tweets about Baseball led to a legal blogging opportunity
    • Commenting via Twitter with a person in IT & Business Development in a top 5 law firm. Very good chance of leading to work with that firm.
    • Widely followed blogger 'tweeted' to his 21,000 followers that he liked following my blog and following me on Twitter leading to a huge immediate increase in people following me on Twitter.
    • Developed relationship with PR person—got a speaking engagement at a major national blogging and new media conference .
  • A Professional Organizer Builds relationships and SEO ranking with a blog
  • An Accountant keeps in front of clients with E-news
  • Get SUBSCRIBERS (with R eally S imple S yndication)
  • What subscribers see…
  • An Insurance Agency wants an INTERACTIVE Site with INCREASED TRAFFIC
  • Be a Subscriber—and comment
  • Measure Your Marketing
    • Develop a Website
    • Install Analytics to measure marketing efforts
    • Add a blog for relationship and MORE paths into your site
    • Capture email addresses – To keep in touch
    • Send E-news ****Use blog articles in e-newsletter
    • Join social media sites-make connections
    • Visit and comment on blogs and social sites
    • Look for your target market
    Getting Started on a Web Strategy
  • How may I help you?
    • Wordpress Websites and Blog Service
    • Social Media Marketing Packages
    • Blogging Seminar
    • Podcasting Seminar
    • LinkedIn Seminar
    • Web Video Training (with Flip Video)
    • … and more.
  •  
  • Visit MichelleCullison.com
    • Join my Email List
    • Subscribe to blog via RSS
    • Read blog to keep learning
    • Register for the upcoming Social Media Seminar TRIO to be held at Andreas Restaurant starting in October…Date/Time TBA
  • Think of it like this…