Winning Customers In A Wireless World

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How to connect with customers, build relationships and convert them to business in a new media world.

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  • Daniel and Google The Internet as a first language to the younger generations and a second language to many of todays business leaders.
  • Winning Customers In A Wireless World

    1. 1. Presented by Michelle Cullison Daystar Digital Development, Inc.
    2. 2. A website isn’t enough… STRATEGY IS NEEDED GOAL: CONVERT VISITORS INTO CUSTOMERS DEVELOP A WEB PRESENCE MEASURE RESULTS BUILD RELATIONSHIPS
    3. 3. Website
    4. 4. Email News
    5. 5. A Community
    6. 6. Blogging
    7. 7. MORE THAN A WEBSITE…CONTINUED
    8. 8. Podcasting
    9. 9. TARGET AUDIENCE <ul><li>World Foods has 3 Podcasts </li></ul><ul><li>Secret Ingredient A cooking show (video) </li></ul><ul><li>Food Podcast (audio) A show about natural and organic foods. </li></ul><ul><li>Be Good to your Whole Body (audio) A show about natural body care and supplements. </li></ul>
    10. 10. MORE THAN A WEBSITE…CONTINUED
    11. 11. Picture Sharing Sites
    12. 12. Video Channels
    13. 13. Microblogging
    14. 14. Twittering since June 2008 <ul><li>Whole Foods, just wants to hear what people are saying about the company. </li></ul><ul><li>&quot;It's amazing how many people say, 'I'm off to Whole Foods for lunch,' &quot; says Slayton Carter, Whole Foods' online community development coordinator. Quote from July 2008 </li></ul>
    15. 15. How Twitter connects companies to people <ul><li>Rich: </li></ul><ul><li>“Wow. It's not even 9 a.m. and I got all my required things done for the day. Maybe I'll go back to bed.” </li></ul><ul><li>One of his 300 or so “followers” on Twitter , messaged him back, asking what made him so productive. </li></ul>
    16. 16. What happened next? <ul><li>Rich said: “My secret is Pleasant Morning Buzz coffee from Whole Foods… </li></ul><ul><li>Later that day, Slaton Carter, a social media coordinator for Whole Foods Market, the natural foods retailer based in Austin, messaged Brooks. His unsolicited missive, chosen as “Tweet of the Day,” had earned him a $25 gift card. </li></ul>
    17. 17. Other Twitter uses: <ul><li>Build Buzz about new products </li></ul><ul><li>Send out links to new blog articles </li></ul><ul><li>Promote website (with link) </li></ul><ul><li>Customer Support interactions </li></ul><ul><li>BIG PR tool – Media professionals look for experts on Twitter now! </li></ul>
    18. 18. BUSINESS GOES SOCIAL
    19. 19. Why bother with social sites?
    20. 20. Do you want exposure to thousands? <ul><li>Social Networking Stats: Facebook and LinkedIn Surging in US </li></ul><ul><li>June, 2008 · According to Nielsen Online : </li></ul><ul><li>“ Facebook - 29.2M unique visitors in the US, up more than 10 percent from May. </li></ul><ul><li>LinkedIn - 9.5M uniques, up more than 20 percent month-over-month. </li></ul><ul><li>Year-over-year, that represents 77% growth for Facebook, and 187% for LinkedIn, respectively. </li></ul><ul><li>MySpace has officially hit a plateau in the US, though it still more than doubles up on the competition. Its 59.4M visitors in June represented zero growth over last year, and was a marginal decline from the 60.6M reported by Nielsen in May. </li></ul>
    21. 21. Facebook-6,100+ FANS
    22. 22. Blog Posts on Facebook AUTOMATICALLY
    23. 23. MySpace Great for Event Promotion!
    24. 24. LinkedIn.com
    25. 25. So, it works for Whole Foods… Will it work for my small business? <ul><li>Professional Services (Accountants, Lawyers, Experts of all kinds) </li></ul><ul><li>Consumer Services (Think Exterminators) </li></ul><ul><li>Non-Profits </li></ul><ul><li>Schools </li></ul><ul><li>Business to Business </li></ul><ul><li>Brick and Mortar Businesses who want to expand online </li></ul>
    26. 26. New Orleans Companies
    27. 27. Non-Profits on Facebook
    28. 28. Professional Service Providers
    29. 29. Real Estate Agents can list video tours on YouTube
    30. 30. The Entemologist aka Exterminator
    31. 31. Hal has his own show…
    32. 32. Business Expert/Speaker aka former fighter pilot marine
    33. 33. Lawyers on Twitter?
    34. 34. Steve’s Twitter Results … <ul><li>Tweets about Baseball led to a legal blogging opportunity </li></ul><ul><li>Commenting via Twitter with a person in IT & Business Development in a top 5 law firm. Very good chance of leading to work with that firm. </li></ul><ul><li>Widely followed blogger 'tweeted' to his 21,000 followers that he liked following my blog and following me on Twitter leading to a huge immediate increase in people following me on Twitter. </li></ul><ul><li>Developed relationship with PR person—got a speaking engagement at a major national blogging and new media conference . </li></ul>
    35. 35. A Professional Organizer Builds relationships and SEO ranking with a blog
    36. 36. An Accountant keeps in front of clients with E-news
    37. 37. Get SUBSCRIBERS (with R eally S imple S yndication)
    38. 38. What subscribers see…
    39. 39. An Insurance Agency wants an INTERACTIVE Site with INCREASED TRAFFIC
    40. 40. Be a Subscriber—and comment
    41. 41. Measure Your Marketing
    42. 42. <ul><li>Develop a Website </li></ul><ul><li>Install Analytics to measure marketing efforts </li></ul><ul><li>Add a blog for relationship and MORE paths into your site </li></ul><ul><li>Capture email addresses – To keep in touch </li></ul><ul><li>Send E-news ****Use blog articles in e-newsletter </li></ul><ul><li>Join social media sites-make connections </li></ul><ul><li>Visit and comment on blogs and social sites </li></ul><ul><li>Look for your target market </li></ul>Getting Started on a Web Strategy
    43. 43. How may I help you? <ul><li>Wordpress Websites and Blog Service </li></ul><ul><li>Social Media Marketing Packages </li></ul><ul><li>Blogging Seminar </li></ul><ul><li>Podcasting Seminar </li></ul><ul><li>LinkedIn Seminar </li></ul><ul><li>Web Video Training (with Flip Video) </li></ul><ul><li>… and more. </li></ul>
    44. 45. Visit MichelleCullison.com <ul><li>Join my Email List </li></ul><ul><li>Subscribe to blog via RSS </li></ul><ul><li>Read blog to keep learning </li></ul><ul><li>Register for the upcoming Social Media Seminar TRIO to be held at Andreas Restaurant starting in October…Date/Time TBA </li></ul>
    45. 46. Think of it like this…

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