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Presentation on strategic planning for colleges and universities.

Presentation on strategic planning for colleges and universities.

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  • 1. The Impact of Adult and Mobile Learners Planning for 2020 Sue Day-Perroots, Ed.D. Dean of Extended Learning West Virginia University www.elearn.wvu.edu
  • 2. A Vision of Hiram Students
    • Write 5 words that describe Hiram students today
    • Write 5 words that describe Hiram students in 2020
  • 3. A Vision of Students Today
    • http:// www.youtube.com/watch?v =dGCJ46vyR9o&feature=related
  • 4. A View of 2020
    • Digital Natives – by 2020 50% of primary/ secondary students will be online (Christensen, Disrupting Class )
    • Mobile learning – it’s not “distant” anymore! Lives built around technology
    • Students’ convenience is the future
    • Want to design their own curriculum in a personalized learning modality
    • Minority students will outnumber whites
  • 5. A View of 2020
    • The location of a college, and the geographic spread of its influence and recruiting area, will be the most significant factor in determining its flow of enrollees in the next decade. *
    • In the Midwest, the number of graduates will fall by about 8 percent by 2014-15. Thereafter, the number of graduates is projected to fluctuate.
  • 6. Adult Learners
    • Fastest growing student population
    • The student body is getting older (25-44)
    • From 2007 to 2016, the population of college students ages 18 to 24 will increase by 11.1 percent, but the population of students ages 25 to 34 will increase by 26.8 percent ( US Dept of Ed - Center for Ed Statistics )
    • Will be even more heavily weighted toward women
    • While the enrollment is projected to grow faster at private institutions, that is probably because for-profit colleges are private.
  • 7. Adult Learners
    • Part time students
    • Working full-time
    • Need sequential degree steps: certificate, AA, BA/BS, Masters
    • Continuous enrollment, year-round
    • Flexible scheduling and services
    • Advising upfront and as needed
    • Flexible payment and financial aid opportunities
  • 8. Adult Learners
    • Rethink & build upon how approaches adult students
    • Rethink use of dorms; meal plans, library, campus programming,
    • Think about ways to integrate with campus, creating services tailored for them – lounges, eateries, storage, child care and on their schedules.
    • Rethink course delivery
  • 9. Online Learners
    • Nothing is as likely to change the face of higher education over the next decade as the switch to more online learning.
    • The enrollment in distance-education courses nearly quadrupled, from 3,077,000 to 12,153,000 from 2000 - 2007.
    • Students (digital natives) AND adult learners (convenience) are demanding online courses.
  • 10. Online Learning
    • Associate’s institutions teach over ½ of all online students
    • Community Colleges entered online later, but identified as central to mission
    • Colleges serving working adults are most positive about enrollment potential
    • 85% online enrollments w/in 50 mile radius of campus – beginning to see change with for-profit private marketing
    • 1 in 5 institutions offered 1 st online courses past year (2007)
  • 11. Online Learning
    • Mission oriented
    • Market-driven curriculum – cross disciplinary, global, flexible, sequential
    • Business, Liberal Arts, Health Professions
    • Faculty acceptance >50%; needs of students, not for additional pay
    • Investment up front in infrastructure and faculty support
  • 12. Seize the Summer
    • Use facilities
    • 3 year degree completion that utilizes Summer – year round offerings
    • Study Abroad – faculty led courses
    • Innovative & flexible programming
    • Community engagement & recruitment opportunities
    • New markets
    • Engage faculty in recruitment
  • 13. West Virginia University
    • Extended Learning = 62,634 credit hours (73% distance ed)
    • Returned $9.7 million to Colleges (08)
    • Summer 08 – 11k enrollment w/ over $5million to Colleges
    • Online courses award-winning, ADEC, Sloan-C, support through Instructional Technology Resource Center
    • Over 400 courses online Summer 09; Enrollment in “Online & Both” = 49% - up from 41% in 07
    • MDS – Multidisciplinary Studies degree – tailor your degree w/ 3 minors + Gen Ed.
  • 14. 2020
    • A Blur of “Traditional” and “Adult”
      • Greater diversity of ages
      • Convenience – hybrid model of instructional delivery w/ clear expectations
      • Grow locally act globally– build on employment needs regionally as connected globally
      • Student services on their schedule(s)
      • Flexible Payment structures
      • Competency based education
  • 15. 2020
    • eLearning integrated into all academic programming with emphasis on active learning, problem solving, etc.
    • Quality Matters – standards measures
    • Incentives/recognition for faculty and departments with support infrastructure
    • Corporate & community partnerships for knowledge capital
    • Technology scalability & versatility
    • Accelerated degrees & 2+2,3 partnerships
  • 16. Primary Resources
    • Staying the Course: Online Education in the United States, 2008. Allen and Seaman
    • Deepening Our Understanding of Adult Learner’s Decision Making Process, March 2009. Eduventures
    • College of 2020:Students, June 2009. The Chronicle
    • www.elearn.wvu.edu
    • www.summer.wvu.edu
    • www.summer.wvu.edu/NAASS