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Social Media Strategies for Non-Profits
 

Social Media Strategies for Non-Profits

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Why social media matters for Non-Profits. Includes a guide to social strategy. I peppered in some case studies and examples to take for inspiration as well.

Why social media matters for Non-Profits. Includes a guide to social strategy. I peppered in some case studies and examples to take for inspiration as well.

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    Social Media Strategies for Non-Profits Social Media Strategies for Non-Profits Presentation Transcript

    • SOCIAL MEDIA FOR NON-PROFITS Dayn Wilberding, Director of Digital Culture : Grady Britton PRESENTED BY FIRST INDEPENDENT BANK Thursday, June 17, 2010
    • CONTENTS UNDER PRESSURE Social Who? Why Social Matters for Non-Profits Guide to Social Strategy Steal these ideas Thursday, June 17, 2010
    • THING 1 RE: SOCIAL MEDIA Social Media Expert I’m not. Thursday, June 17, 2010
    • 100,00 friends0 THING 1 RE: SOCIAL MEDIA overni ght! Social Media Expert I’m not. Thursday, June 17, 2010
    • THING 2 RE: SOCIAL MEDIA It’s OK to feel overwhelmed. I am. Thursday, June 17, 2010
    • USERS Life cycle of social networks TIME Thursday, June 17, 2010
    • I can has? Thursday, June 17, 2010
    • Social Media The Means Social Media Marketing The Method (Social Influence) Thursday, June 17, 2010
    • CONTENTS UNDER PRESSURE Social Who? Why Social Matters for Non-Profits Guide to Social Strategy Steal these ideas Thursday, June 17, 2010
    • WEB 1.0 Thursday, June 17, 2010
    • WEB 2.0-ish Thursday, June 17, 2010
    • WEB 3.14159 Thursday, June 17, 2010
    • JUST HOW BIG IS SOCIAL? Thursday, June 17, 2010
    • BY THE NUMBERS Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social 51% networks Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social read blogs 49%51% networks Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social read blogs 49%51% 3/4 networks participate in social media in some way Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social read blogs 49%51% HOW? 3/4 networks participate in social media in some way Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social read blogs 49%51% HOW? 3/4 networks participate in social media in some way have watched a 77 commercial on PERCENT YouTube Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social read blogs 49%51% HOW? 3/4 networks participate in social media in some way have watched a 51% post 77 commercial on PERCENT YouTube original content Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social read blogs 49%51% HOW? 3/4 networks participate in social media in some way have watched a 51% post 77 commercial on out of 100content original consumers, PERCENT YouTube posted product reviews 73 Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social 49%51% read blogs HOW? 3/4 networks 97 % participate in social media in some way have watched a 51% post have searched for a brand online 77 PERCENT commercial on out of 100content original consumers, YouTube posted product reviews 73 Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • BY THE NUMBERS use social 49%51% read blogs HOW? 3/4 networks 97 % participate in social media in some way have watched a 51% post have searched for a brand online 77 PERCENT commercial on out of 100content original consumers, YouTube posted product reviews 73 SOCIAL MEDIA IS MAINSTREAM Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009 Thursday, June 17, 2010
    • Thursday, June 17, 2010
    • IMAGE Thursday, June 17, 2010
    • IMAGE IMAGE IMAGE IMAGE IMAGE Thursday, June 17, 2010
    • IMAGE IMAGE IMAGE IMAGE IMAGE IMAGE Thursday, June 17, 2010
    • The playing field has been leveled. IMAGE IMAGE IMAGE IMAGE IMAGE IMAGE Thursday, June 17, 2010
    • CONTENTS UNDER PRESSURE Social Media Marketing Why Social Matters for Non-Profits Guide to Social Strategy Steal these ideas Thursday, June 17, 2010
    • GUIDE TO SOCIAL STRATEGY LURK : PLAN : PARTICIPATE : MEASURE Thursday, June 17, 2010
    • GUIDE TO SOCIAL STRATEGY LURK 1 Listen Determine your social audience Evaluate messaging options Thursday, June 17, 2010
    • LURK:// Listen Thursday, June 17, 2010
    • LURK:// Listen Twitter Search BlogScope Facebook Search Social Mention Google Blog Search Backtype Trendrr Omgili Thursday, June 17, 2010
    • LURK:// Determine your social audience ? Quantcast.com Forrester Social Technographics Tool Thursday, June 17, 2010
    • LURK:// Evaluate messaging options Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • LURK:// Evaluate messaging options ‘FREE’ Status Updates Links Video Images Broadcast Messages Shares / Likes / Recommendations Events Thursday, June 17, 2010
    • GUIDE TO SOCIAL STRATEGY PLAN 2 Develop a voice Editorial schedule Find a champion Forget your expiration dates Have guidelines Define goals Thursday, June 17, 2010
    • PLAN:// Develop a Social Media voice Trust comes in the form of accessibility and openness. Be a friend. Participate. That will be the bulk of your message. Thursday, June 17, 2010
    • PLAN:// Find a champion Personal interaction trumps stale brand messaging any day. Thursday, June 17, 2010
    • PLAN:// Have guidelines Set rules, but trust people. Have a personality, please. Thursday, June 17, 2010
    • PLAN:// Define goals Think small. Awareness, share of voice Think relevant. Retweets, shares, reach Sentiment, qualitative Sales, promo redemption Thursday, June 17, 2010
    • PLAN:// Editorial Calendar Thursday, June 17, 2010
    • PLAN:// Editorial Calendar Mon Tue Wed Thur Fri ✓ blog post ✓ 6 tweets ✓ 2 tweets ✓ blog post ✓ fav 2 videos on ✓ 4 tweets ✓ bookmark 1 story ✓ bookmark 3 story ✓ 4 tweets YouTube ✓ bookmark 3 stories ✓ share 2 stories on ✓ share 1 video on ✓ share 2 stories on ✓ 10 tweets for Follow ✓ share 2 stories on Facebook Facebook Facebook Friday Facebook ✓ share 2 videos on Thursday, June 17, 2010
    • PLAN:// Forget your expiration dates SMM is not a toe-dip science. SMM is an long-term commitment to cultivating advocacy so your customers will do the marketing for you. Thursday, June 17, 2010
    • GUIDE TO SOCIAL STRATEGY PARTICIPATE 3 Profiles Add value & Answer questions Respect the community Syndication tools Tie into everything Thursday, June 17, 2010
    • PARTICIPATE:// Profiles Thursday, June 17, 2010
    • PARTICIPATE:// Respect the existing community ≠ ≠ followers fans connections Thursday, June 17, 2010
    • PARTICIPATE:// Syndication tools BRAND del.icio.us . . . Thursday, June 17, 2010
    • PARTICIPATE:// Tie into everything Thursday, June 17, 2010
    • GUIDE TO SOCIAL STRATEGY MEASURE 4 Measurement tools Which metrics to watch Thursday, June 17, 2010
    • MEASURE:// Measurement tools Thursday, June 17, 2010
    • MEASURE:// Measurement tools Thursday, June 17, 2010
    • MEASURE:// Measurement tools Thursday, June 17, 2010
    • MEASURE:// Which metrics to watch 2009 traffic, pageviews, number of followers & fans 2010 reach, share of voice, sentiment Thursday, June 17, 2010
    • MEASURE:// Which metrics to watch PURPOSE METRICS deals & specials posts, click-throughs, redemptions customer service conversations, answers, sentiment awareness, leadership fans, followers, retweets, shares Thursday, June 17, 2010
    • MEASURE:// Which metrics to watch PURPOSE METRICS deals & specials posts, click-throughs, redemptions customer service conversations, answers, sentiment awareness, leadership fans, followers, retweets, shares Thursday, June 17, 2010
    • CONTENTS UNDER PRESSURE Social Media Marketing Why Social Matters for Non-Profits Guide to Social Strategy Steal these ideas Thursday, June 17, 2010
    • Thursday, June 17, 2010
    • Thursday, June 17, 2010
    • for #California Oakland Museum of California (@oaklandmuseumca) Contemporary Jewish Museum (@jewseum) San Francisco Museum of Modern Art (@sfmoma) Yerba Buena Center for the Arts (@ybca) Exploratorium (@exploratorium) California Academy of Sciences (@calacademy) Asian Art Museum (@asianartmuseum) Thursday, June 17, 2010
    • Seen at San Francisco BART stations Thursday, June 17, 2010
    • YouTube Nonprofit Program Extra branding capabilities Increased upload capacity Call-to-action overlays youtube.com/nonprofits Thursday, June 17, 2010
    • Twitter Hope140 hope140.org Thursday, June 17, 2010
    • Facebook Causes Application causes.com Thursday, June 17, 2010
    • Thursday, June 17, 2010
    • If you approach every channel with the intent to add value through participation, you can’t go wrong. People will push your brand and products for you. Thursday, June 17, 2010
    • If you approach every channel with the intent to add value through participation, you can’t go wrong. People will push your brand and products for you. Decide to attack a project socially, develop a Social Media plan, and stick to it. Thursday, June 17, 2010
    • Thank you. delicious.com / daynw / nonprofits GradyBritton.com For my card, txt: DAYN to 50500 GradyBritton dayn Thursday, June 17, 2010