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I start with the state of the web, and encourage you to think outside the browser.
Next, an extremely brief history of how the web developed to this point, and what that means for your brand and advertising.
Then we cover how search marketing has changed thanks to social media.
Finally, I try to wrap it up with 8 steps or guidelines to digital strategy and online presence.
Clipping is a handy way to collect important slides you want to go back to later.