Online Presence

ONLINE PRESENCE Dayn Wilberding, Director of Digital Culture : Grady Britton PRESENTED BY PORTLAND BUSINESS JOURNAL - 2010 BIZDEV SEMINAR SERIES #1 @PDXBizJournal @Dayn @GradyBritton Tuesday, August 31, 2010

If you were to redesign your website today, how would it be? Take a mental picture. Got it? Tuesday, August 31, 2010

CONTENTS UNDER PRESSURE State of the Web How’d We Get Here? Redesign or Realign? A Guide to Redesign or Realignment Tuesday, August 31, 2010

The Web is dead. Tuesday, August 31, 2010

The Web is dead. Thanks for coming. - Grady Britton Tuesday, August 31, 2010

The Web is dead. Long live the Internet. Tuesday, August 31, 2010

(browser) (apps) The Web is dead. Long live the Internet. “ Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semi-closed platforms that use the Internet for transport ” but not the browser for display. The Web is Dead. Long Live the Internet. - Wired - Aug 12, 2010 Tuesday, August 31, 2010

(browser) (apps) The Web is dead. Long live the Internet. BRAND Tuesday, August 31, 2010

(browser) (apps) The Web is dead. Long live the Internet. Less about browsing and more about getting. BRAND BRAND BRAND BRAND BRAND BRAND Tuesday, August 31, 2010

The Web is dead. Long live the Internet. Less about browsing and more about getting. Tuesday, August 31, 2010

The Web is dead. Long live the Internet. Less about browsing and more about getting. Whoa. Tuesday, August 31, 2010

CONTENTS UNDER PRESSURE State of the Web How’d We Get Here? What’s It All Mean, Man? Redesign, or Realign? A Guide to Redesign or Realignment Tuesday, August 31, 2010

An extremely brief history WEB 1.0 Tuesday, August 31, 2010

An extremely brief history WEB 2.0-ish Tuesday, August 31, 2010

An extremely brief history WEB 3.14159 mmm, pie Tuesday, August 31, 2010

BRAND ONLINE BRANDING 2010 BRAND BRAND BRAND BRAND BRAND BRAND Tuesday, August 31, 2010

ONLINE BRANDING 2010 The value is no longer in the size BRAND of the information source, but the relevance of the source to our particular lives. Tuesday, August 31, 2010

BRAND Your Website Tuesday, August 31, 2010

Human view Your Website Your Online Presence Tuesday, August 31, 2010

Google view Your Website Your Online Presence Tuesday, August 31, 2010

What’s It All Mean, Man? Think beyond the website, beyond the browser. BRAND Your relationships are your brand. Increase the opportunity for a customer to experience your brand. Tuesday, August 31, 2010

Redesign Realign Tuesday, August 31, 2010

Redesign Realign We haven’t changed our look I think our visitor’s needs have in 2 years. It’s time. changed. Should we? Our site looks so 200X. The site structure doesn’t serve our business structure anymore. We need more Web 2.0. Modern websites have rounded Our site doesn’t enhance our corners and glossy buttons. brand perception. Good Designers Redesign, Great Designers Realign - A List Apart - Oct 24, 2005 Tuesday, August 31, 2010

Redesign Realign aesthetics driven purpose driven Good Designers Redesign, Great Designers Realign - A List Apart - Oct 24, 2005 Tuesday, August 31, 2010

Redesign Realign Pull up that mental picture. Which team were you on? Tuesday, August 31, 2010

GUIDE TO REDESIGN OR :REALIGNMENT WHEN HOW : BEST PRACTICES Tuesday, August 31, 2010

GUIDE TO REDESIGN OR REALIGNMENT WHEN? When you’ve slipped off When your site is no longer brand. providing value. When your audience isn’t in When keeping the site fresh control of their experience. is inefficient. When the visitor is not the primary focus. Tuesday, August 31, 2010

GUIDE TO REDESIGN OR REALIGNMENT 01 HOW 02 03 04 05 06 DEFINE STRUCTURE DESIGN BUILD DELIVER MAINTAIN Discover Content Create Develop Handoff Maintenance Plan analyze audience audit existing concepts scripting style guide define scope analyze industry new content deck comps markup training backup 3rd party integration 3rd party integration upgrades Plan Info Architecture Prototyping testing testing budget sitemap proof of concepts Measurement schedule wireframes skeleton Content Launch visitor stats team navigation population DNS engagement tech specs testing naming conventions Style revising guidelines PR announcement sharing style guide Platform templates QA QA Clarify CMS QA testing bugs set goals scripting language plan bugs creative brief APIs, 3rd parties bugs browsers kick-off browsers security usability Tuesday, August 31, 2010

GUIDE TO REDESIGN OR REALIGNMENT BEST PRACTICES Content isn’t king, the visitor is. Tuesday, August 31, 2010

GUIDE TO REDESIGN OR REALIGNMENT BEST PRACTICES Have a blog... and use it. Tuesday, August 31, 2010

GUIDE TO REDESIGN OR REALIGNMENT BEST PRACTICES Enable and encourage advocacy with social features. Tuesday, August 31, 2010

GUIDE TO REDESIGN OR REALIGNMENT BEST PRACTICES Extend your brand beyond the site. Tuesday, August 31, 2010

GUIDE TO REDESIGN OR REALIGNMENT BEST PRACTICES Have a personality, please. Tuesday, August 31, 2010

Thank you. delicious.com / daynw / pbj1 GradyBritton.com For my card, txt: DAYN to 50500 GradyBritton daynw@gradybritton.com dayn Tuesday, August 31, 2010

Online Presence

by Dayn Wilberding on Aug 31, 2010

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Online Presence — Presentation Transcript