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Mobile apps, the outdoors and social media

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Presentation from Phil Sorrell from Social Hiking at innov-ex 2012 (Innovations for Extremes)

Presentation from Phil Sorrell from Social Hiking at innov-ex 2012 (Innovations for Extremes)

Published in: Technology, Business

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  • 1. MOBILE APPS, THE OUTDOORS AND SOCIAL MEDIA Phil Sorrell @socialhiking
  • 2. Source: twitter.com
  • 3. “Social media is user generated contenthat is shared over the internet viatechnologies that promote engagementsharing and collaboration”Source: thesocialmediaguide.com
  • 4. Mobile Sharing – Early Days Source: Wikipedia.org (by Asim18)
  • 5. Mobile Sharing – TodaySource: Photos from Wikipedia.org (iPhone by Zach Vega, Galaxy Nexus byLaihiu, Motorola Xoom by Civa61). HTML5 logo from www.w3.org.
  • 6. What Do You Use?
  • 7. Social Media Explained Outdoors Example? Twitter: I have reached the summit of Ben Nevis Foursquare: I have checked into ‘Ben Nevis Peak’ Twitpic: The view from the top of Ben Nevis Facebook: I like Ben Nevis Bambuser: A panorama video from Ben Nevis Audioboo: Me talking aboutSource: Unknown (original possibly from happyplace.com) climbing Ben Nevis
  • 8. There is an app for that ™
  • 9. Sharing Apps Example 1: AudiobooSource: audioboo.com
  • 10. Sharing Apps Example 2: BambuserSource: bambuser.com
  • 11. Navigation and Mapping Apps Example: ViewRangerSource: viewranger.com
  • 12. Augmented Reality Apps Example: peak.ARSource: peakar.salzburgresearch.at
  • 13. Information Apps Photo Apps Utility AppsExample: Met Office Example: HDR Camera+ Example: Power Contr Source: metoffice.gov.uk Source: Google Play Store Source: Google Play Store
  • 14. Joining The Dots Sources: Twitter & Twitpic (photos by Jilly Sherlock)
  • 15. Joining The DotsSource: findmespot.com & wikipedia.org(Zach Vaga) Source: Twitpic (by Jilly Sherlock), Lee Hughes & 360fokbringa.hu
  • 16. What Social Hiking DoesLIVE LOCATIONViewRanger SPOTInstaMapper Others LIVE MEDIAHISTORIC LOCATION HISTORIC MEDIA
  • 17. ANY QUESTIONS? shareyouradventure.com @socialhiking facebook.com/socialhiking