Prime factor in motivation of people at work is to urge to fulfil needs.
Human needs from a particulrs hierarchy
Man is wanting animal
Unsatisfied need regulate an individual behaviour
Each higher level needs emerge before the lower level need is completely satisfied
Maslow’s model of “Need of hierarchy SELF ACTUALIZATION NEEDS ESTEEM NEEDS SOCIAL NEEDS SAFETY NEEDS PHYSIOLOGICAL NEEDS
How is it relate with motivation and organizational aspect? HIGHER ORDER OF NEED LOWER ORDER OF NEED OPPORTUNITIES FOR CHALLENGE AND INNOVATIVE JOBS IMPORTANT AND PRESTIGIOUS JOB POSITION AND LOCATIONS HERMONIOUS WORKING RELATION MONEY AND FRINGE BENEFIT AND RETIREMENT BENEFIT WORK PLACE CONDITION AND SALARY
However the theory is widely criticised for the following reasons
Needs are not only the determinant of behavior
Need recognisation and fulfilment do not always follow the specific sequence or hierarchical order
No definite evidence that once a need is satisfied its losses its motivating force.
Different people may have different level of hierarchy.
Case analysis of “Godbole” &Conclusion Human beings are motivated by the desire to satisfy many needs. MANAGER Five assistant manager sales man(dealers and retailers) SELF ESTEEM -realiszation of one’s importance Self Actualization -Realizing one’s talent and capabilities