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Zara

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Case study

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  • 1. Abbasi Dawood
    FrancGongora
    Mª Carmen Miranda
    Monique Beauchamp
  • 2. Introduction
    Business Model
    Zara Worldwide
    Zara in Asia
    Building the Future
    Conclusions
  • 3. Introduction
    Business Model
    Zara Worldwide
    Zara in Asia
    Building the Future
    Conclusions
  • 4. Introduction
    Zara is part of the Inditex Group of Spanish fashion retailers.
    Inditex, one of the world’s largest fashion distributors, it has more than 4,780 stores in 77 countries in Europe, the Americas, Asia and Africa.
    Inditex’s net sales increasedby 14% in thefirstninemonths of its 2010 fiscal year –fromFebruary 1 toOctober 31 – to 8,866 million euros.
    Zara began in La Coruña, Spain in 1975, in the 1980s Zara pioneered the concept of what is now considered "fast fashion“.
    In addition to Zara, the largest of its retail chains, Inditex has other commercial formats. Sells womens, mens, juniors, and childrens fashions as well as accessories for the home ( Massimo Dutti, Oysho, Bershka, Uterque, etc.. )
  • 5. Zara : AffordableExclusivity
  • 6.
  • 7. Introduction
    Business Model
    Zara Worldwide
    Zara in Asia
    Building the Future
    Conclusions
  • 8. Strategy: businessmodel
  • 9. Strategy: businessmodel
  • 10. Strategy: businessmodel
  • 11. Strategy: businessmodel
  • 12. Introduction
    Business Model
    Zara Worldwide
    Zara in Asia
    Building the Future
    Conclusions
  • 13. ZaraWorldwide
    Paris
    Japan
    Milan
    China
    South Korea
    India
    Hong Kong
    Thailand
    Philippines
    Malaysia
    Singapore
    Indonesia
    Salamanca
    5th Avenue
    New York
    America: 197 shops
    USA: 49 shops
    Europe: 1.026 shops
    Asia and row : 1.483 shops
    Ginza
    (Japan)
  • 14. Zara ManufacturingDistribution
  • 15. Zara Suppliers
  • 16. Zara Sales 2009
    Inditex CUM Sept 2010
    8.866 M€
    +14%
  • 17. Introduction
    Business Model
    Zara Worldwide
    Zara in Asia
    Building the Future
    Conclusions
  • 18. How to start-up a new market?
  • 19. Japan
    Problem: taxestoimportshoes and complements of Morocco leatherwork
  • 20. India
  • 21. South Korea
  • 22. Adaptationtotheclient:
    Japan:
    It withdraws the pins of the clothes.
    It has taken Japanese customs: the niponas meetings.
    High prices.
    Smaler sizes.
    It doesn’t open in sales.
    Middle East:
    Manikins without head.
  • 23. Introduction
    Business Model
    Zara Worldwide
    Zara in Asia
    Building the Future
    Conclusions
  • 24. Building the Future
    Shop Online
    2010
    Spain, Germany, France, Italy, Portugal, UK, Belgium, Austris, Holland, Ireland and Luxemburg
    2011
    USA and Japan
    Strategic Area during next 10 years
    Zara New Openings
    50% in Asia
    Forecast Sells:
    20% of Inditex Sales in 2012
    New markets
    Australia
    Spring 2011
    Joint Venture
    Sidney & Melbourne
    South Africa
    2nd Half 2011
    Eastern Europe
  • 25. Introduction
    Business Model
    Zara Worldwide
    Zara in Asia
    Building the Future
    Conclusions
  • 26. Conclusion
    Zara has expanded it’s business to new markets with the help of affiliates, joint-ventures and franchise.
    Zara adapts a small percentage of the clothes to the country of sales. (15%-20%)
    Short-term aim: To Promote its presence in Asia.
    With the new opening in Australia, Zara would be in all 5 continents, with more than 1.500 shops.
  • 27. THANKS FOR YOUR ATTENTION