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Toyota prius

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Toyota prius Toyota prius Presentation Transcript

  • CASE STUDY
    Toyota Prius: GREEN OR GEEK MACHINE
    BY:
    PratyushPandey
    DawoodAbbasi
    Augustine Menkiti
  • Index
    Introduction
    Objective
    Marketing strategy
    Conclusion
    Answer Question
    Launching Video of Prius
  • Prius: a revolutionary car
    In 2000,Toyota launches new green machine
    Main objective behind its introduction
    Political & Cultural Aspects
    Pollution –free car
  • Catalogues & Features
    Prius combines 1.5 litres,four cylinder petrol engine
    33-kilowatt electric motor
    Five seater car with 0.34m* luggage space
    Uses nickel metal-hybrid battery & at higher speed automatically switches to internal combustion engine.
  • Annual Income By Region
  • Conclusion
    Our general conclusion sees toyota as a company that successfully created an hybrid, innovative car, which is more environmental friendly and more fuel efficient compared to other conventional cars. This success generally reflects on its sales of 2,600 cars which was sold from its first production date to 1million in 2007 and the growth of the consumer waitlist increasing to 18 months.
    And with everyone going GREEN, by the nearest future other car manufacturing companies making more hybrid cars and this will depict that toyota’s invention is THE FUTURE’s PROMISE. And that it’s a GREEN and not a GEEK machine.
  • Questions
    What microenvironmental factors affect the introduction and sales of the TOYOTA PRIUS? How well has TOYOTA dealt with these factors.
    Outline the major macroenvironmental factors- demographic, economic, natural, technological, political and cultural- that have affected the introduction and sales of the TOYOTA PRIUS. How has TOYOTA dealt with each of these factors.
    Evaluate TOYOTA`s marketing strategy so far. What has TOYOTA done well? How might it improves its strategy?
    In your opinion, what are the advantages of TOYOTA`s early entry into the HYBRID MARKET? What are the disadvantages? Have TOYOTA jumped too early into an expensive technology that has had its day?
  • Launching Video