International marketing complete


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doing business in Indo-Pak

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International marketing complete

  1. 1. Doing Business In Indo-Pak<br />By:<br />Pandey Pratyush<br />Abbasi dawood<br />
  2. 2. About Indo- Pak<br />Population: 170.6 million (6th)<br />Capital: Islamabad<br />Currency: Rupees ( 1$= 85.65 PRs)<br />PPP: $451.9 Billion (26th)<br />Languages: Urdu, English<br />Demographic:<br />97% (Muslims), 1.6%(Hindu)<br /> 1.6% (Christians), <br /> 0.001% (Sikhs & Jews)<br />Literacy Rate: 46.6%<br />Geographic: 36th largest nation by total area.  It has a 1,046-kilometre (650 miles) coastline.<br />Date of Independence: <br /> 14th August 1947<br />Population:1.2 Billion (2nd)<br />Capital: New Delhi<br />Currency: Rupees ( 1$=44.35 IRs)<br />PPP: $3.526 Trillion (4th)<br />Languages: Hindi, English<br />Demographic:<br />80.5% (Hindu), 13.4% (Muslims), <br />2.3% (Christians), 1.9% ( Sikhs), <br />0.8 ( Buddhists), 0.4 ( Jews)<br />Literacy Rate: 64.8%<br />Geographic: 7th largest country by area. India has a coastline of 7,517 kilometres(4,700 miles).<br />Date of Independence: <br /> 15th August 1947<br />
  3. 3. Culture of Indo-Pak<br />Indo-Pak Culture is marked by a high degree of syncretism and cultural pluralism.<br />Know for its kaleidoscope integrity.<br />National sports of both the nations is hockey.<br />Danceis considered as a media of expressing one's pleasure and thoughts.<br />Similar rich &spicyfood habits.<br />Prefers joint family systems<br />Respect-Pakistanis and Indian shows a lot of respect to those who are more experienced and older.<br />Indirect communication- Pakistanis and Indians are rather diplomatic and use indirect communication with a lot of similes.<br />
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  6. 6. Doing business in India<br /><ul><li>Common law is the main basis for doing business in India, taking into account The Indian Constitution.
  7. 7. One needs to understand that one is dealing with people from a different cultural background, that think and interact differently.
  8. 8. Aggressiveness can often be interpreted as a sign of disrespect.
  9. 9. One needs to take the time to get to know them as individuals in order to develop Professional Trust.
  10. 10. Criticismabout an individual's ideas or work needs to be done constructively, without damaging that person’s self-esteem. 
  11. 11. Women are treated with respect in the work place. Foreign women working here  needs to plan their wardrobe carefully, keeping in mind the conservative dress codes in India.
  12. 12. .</li></li></ul><li>Doing business in Pakistan<br />Ranks 69th out of 183 countries in ease of doing business<br />Working Practises in Pakistan:<br /><ul><li>Apointment to be taken 3 weeks before meeitng
  13. 13. Expects you to be on time but they can make you wait too
  14. 14. Hard working & expect to be rewarded for it
  15. 15. Business Structure of Pakistani Companies:
  16. 16. Senior person in company makes final decision
  17. 17. Pakistanis prefer to do business with people they know and trust. They often hire their family members in their business
  18. 18. Don’t like to work in teams </li></li></ul><li>Working relationship in Pakistan<br />People are polite so negative emotions are not seen in public<br /><ul><li>Personal problems at work are dealt in private and prefer to keep it to themselves
  19. 19. Believes telephone too impersonal for business communication
  20. 20. Person’s title and surname should be used</li></li></ul><li><ul><li>DO establish close contact with Pakistani or Indian business partner.
  21. 21. DO ensure,if you are women, have to cover bare arms and ankles to avoid offence
  22. 22. DO give and receive gift using both hands</li></ul>DON’T be surprized being asked personal questions<br />DON’T shake hands with a Pakistani or Indian women if you are man<br />DON’T be surprized if you have to take your shoes off while entering a Pakistani or Indian home.<br />