Dscoop5 Onsite Conference Guide
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Dscoop5 Onsite Conference Guide Document Transcript

  • 1. SESSION SCHEDULE & DESCRIPTIONS The best way forward means no looking back. It’s time to turn your digital assets and expertise into real profits and growth. NO LOOKING BACK Dscoop5 Dallas, Texas February 18-20, 2010
  • 2. Education is a Contents cornerstone of Dscoop5. Agenda Improve your business strategy 2 Thursday, February 18, 2010 Dscoop5 Golf Tee Time by sharing your experiences and HP Capture discussing the latest innovations, General Sessions Keynote Speaker trends and technical expertise Solutions Showcase Opening Reception with your peers, partners and HP 3 Friday, February 19, 2010 representatives. We are excited Keynote Speaker General Sessions to welcome our newest Dscoop Dscoop Celebration members: graphic design companies 4 Saturday, February 20, 2010 that own HP Scitex printers, General Sessions Closing Reception to participate in Dscoop5, which includes a newly added Large- Session Descriptions Format & Signage track. 5 Thursday, February 18, 2010 6 Friday, February 19, 2010 Dscoop provides the venue for you 9 Saturday, February 20, 2010 to connect with your colleagues from all over the world—print services providers from Latin America, Europe, the Middle East, Africa, Asia and Australia will attend Dscoop5. Find out how they are improving margins, creating efficiencies and adding value for their customers over three full days of educational sessions.
  • 3. Find the answers to all your questions about your path to digital success at Dscoop5. BUSINESS & SALES OPERATIONS LABEL & PACKAGING LARGE-FORMAT & SIGNAGE • Acquire new customers • Build integration with • Expand into new • Market and sell application programming applications large format • Develop exclusivity interfaces and shorten the • Achieve Web-to-press • Improve finishing selling cycle • Become more sustainable order flow for the processes and environmentally digital label printer • Create a customer friendly • Develop a successful facing strategy • Make the most of Web presence and • Manage complex your HP Indigo keep customers • Use database campaign deployment WS6000 press engaged online intelligence for and track real-time ROI innovation • Expand into direct marketing, general printing, photo, publishing or transpromotion Revised January 13th – Schedule and Sessions Subject to Change
  • 4. Thursday, February 18, 2010 Dscoop5 Golf Tee Time 7:0 0 a m –12: 30 p m Get your foursome together for golf at Cowboys Golf Club. Call 817.481.7277 to reserve your spot. Arrangements for transportation to and from the golf course can be made at the transportation podium located at the front of the hotel. Please note: space is limited. HANDS- ON SES SIONS Lean Manufacturing Marketing in a Digital World Tours of Commercial and Signage 9:0 0 a m –12:0 0 p m Yoram Krivine, HP HP Business Consultants Companies in the Dallas Area Marketing Automation Services Teach Your Team to Sell Solutions Peter Winters, The Winters Group Linda Bishop, Thought Transformation & Associates HP Capture 12:0 0 p m –3:0 0 p m A don’t miss event! Gain a deeper understanding of all the HP resources you have at your disposal to grow your business through business consulting and increase efficiency through Value-Add Services and Print Care. Learn more about specific tools such as SmartPlanner for Indigo, Scitex, and label and packaging, and SmartStream Director ML350. In addition, hear more about the benefits of Dscoop from volunteer leaders and explore how our peer groups, discussion forums, Webinars and newsletters can help you grow your business and improve your day-to-day efficiencies. BUSINESS & SALES OPERATIONS LABEL & PACKAGING LARGE-FORMAT & SIGNAGE Analog to Digital Conversion: 1:30 pm –2:45 pm The Cost Effective Way Arnon Cohen, HP What is Your Customer Facing Strategy? Peer-to-Peer Networking Social Networking 101: Meet 3:00 pm –4:30 pm Joe Truncale, NAPL Your L&P Peers Operation Direct Mail: The Past, Present and Future of Direct Marketing at The National World War II Museum Stephen Watson, The National World War II Museum DSCOOP WELCOME AND KEYNOTE SPEAKER 4:45 p m –5:45 p m Ken Schmidt Marketing Visionary Former Director of Communications Harley-Davidson 6:00PM–9:30PM — DSCOOP SOLUTIONS SHOWCASE OPENING RECEP TION, SPONSORED BY GPA 2 Revised January 13th – Schedule and Sessions Subject to Change
  • 5. Friday, February 19, 2010 DSCOOP WELCOME AND KEYNOTE SPEAKERS 8:30 am –9:30 am Stuart Varney Christopher Morgan Co-Anchor, FOX Business Network Senior Vice President Founding Member of CNN’s News Team Graphics Solutions Business Imaging and Printing Group, HP BUSINESS & SALES OPERATIONS LABEL & PACKAGING LARGE-FORMAT & SIGNAGE Intelligent Business Processes Environment and Lean in Printing Partnering with Your Peter Lancaster, W2P Ltd Printing: Being a More Tom Southworth, CONNSTEP Clients: Large-Format Sustainable Printer Printers’ Success Stories Photo Market Emerges Stephen Goddard, HP 9:45 a m –10:45 a m The Easy Way to Sell Tips and Tricks on the Linda Bishop, Thought Transformation Indigo Presses – 7000 Partnering with Your Clients: Commercial Printers’ Success Stories Environment and Printing: Being a More Sustainable Printer Stephen Goddard, HP Photo Products Show and Tell Label and Packaging Profitopoly Capture Kit Overview (11:00AM–1:00PM) Partnering with Your Clients: 11:00 a m –12:00 p m Steve Huff, The Huff Group, LLC Commercial Printers’ Success Stories Win Business with HP Latex Launch a Web-to-Print Campaign Large-Format Printing Successfully in Two Weeks Technology Stephan Steiner, GSB and Nick Chiechi, CS Design Rudy Herrera, HP Profitopoly (11:00AM–1:00PM) Steve Huff, The Huff Group, LLC Database Intelligence Brainstorming and Creating The WS6000 Unveiled How to Market Large-Format Steven Schnoll, Schnoll Media Consulting New Products and Services Tomer Levin, HP; Panelists: Craig John Bord, Guevavi Moderator: David Smith, Curran, Nosco; Jay Dollries, Panel Discussion with HP Management Williams Visual Solutions; Innovative Labeling Solutions 2:0 0 p m –3:15 p m Chris Morgan, Alon Bar-Shany, and Jan Reicher, HP Panelists: Chuck Gehman, Publishing Panel Discussion mimeo.com; Laura Field, HP; Moderator: Michelle Weir, HP; Panelists: Edward Mark Sarpa, Progressive Febinger, Pearson; J. Kirby Best, formerly of Solutions; Mark Goodson, Lightning Source Inc. Director of Digital Operations, Emprint Five Years of Media Convergence Peter Lancaster, W2P Ltd The Sustainable Green Printing Partnership The Sustainable Green The Sustainable Green The Sustainable Green Karen Gross, SGP Partnership Printing Partnership Printing Partnership Printing Partnership Karen Gross, SGP Partnership Karen Gross, SGP Partnership Karen Gross, SGP Partnership Emerging Market Opportunities Barb Pellow, InfoTrends Cross-Media Marketing A Brand Owner Panel A Brand Owner Panel 4:45 p m – 6:0 0 p m Management Tools and Kurt Sands, Frito Lay; Camilla Kurt Sands, Frito Lay; Camilla Opportunities with Inkjet Technology Applications Kragius, Nutraceutical Corp; Kragius, Nutraceutical Corp; Scott Schiller, HP; Mark Rosson, O’Neil Data Systems Ed Ickowski, DirectSmile; Mike Ferrari, Procter & Gamble Mike Ferrari, Procter & Gamble Rob Seaver and Drew Swankie, Workflow…It’s Important! HP SmartStream Director Experiences and Tips R and R Images Moisha Merrill Clark, HP, and Panelists Tips and Tricks on the A Brand Owner Panel Indigo Presses – 7000 Kurt Sands, Frito Lay; Camilla Kragius, Nutraceutical Corp; Mike Ferrari, Procter & Gamble 7:00PM–11:00PM — DSCOOP CELEBR ATION, SPONSORED BY HP Revised January 13th – Schedule and Sessions Subject to Change 3
  • 6. Saturday, February 20, 2010 BUSINESS & SALES OPERATIONS LABEL & PACKAGING LARGE-FORMAT & SIGNAGE Database Marketing and Digital Channel Tech’s S-hold’em Tips, Tricks, and Best Finishing Without Failure Integration, Part 1 Practices on the WS6000 for the Signage Market Devyani Sadh, Direct Marketing Association Photobook Printing David King, MarketKing 8:30 a m –9:30 a m Making Transpromo a Reality with Your Customers Maya Poleg, HP The State of Indigo and the Printing Industry Alon Bar-Shany, HP Partnering with Your Clients: Commercial Printers’ Success Stories The Printer-Publisher Relationship: Adapting for the Future J. Kirby Best Begin with the End in Mind: How to Get More Out of Your Expanding into New Web Strategy, Usability and The Critical Role of Campaign Management Commercial Press Applications Integration for Large-Format Kemal Carr, Madison Advisors Craig Curran, Nosco; Ken and Digital Printers Tips and Tricks on the John Bord, Guevavi Database Marketing and Digital Channel Meinhardt, Label Traxx; Indigo Presses – 5500 Integration, Part 2 representatives from AB HP Labs: Creating the Future Partnering with Your Devyani Sadh, Direct Marketing Association Graphics and Fasson Eric Hansen, HP Clients: Large-Format 9:45 a m –10:45 a m Gain That Solid Edge (Not Just on Paper) HP Labs: Creating the Future Printers’ Success Stories with HP Value-Add Services Eric Hansen, HP HP Labs: Creating the Future Hanny Minawi and Gilad Tzori, HP Eric Hansen, HP HP Labs: Creating the Future Eric Hansen, HP The Top 10 Ways to Grow Your Business in 2010 Joe Manos, MindFireInc Web Strategy, Usability and Integration for Large-Format and Digital Printers John Bord, Guevavi Dscoop Member Discussion Group: Technical Aspects of the How to Achieve Sales and Marketing for the How are You Surviving in this Economy? Large-Format Business Web-to-Press Order Flow Signage Business Larry Vaughn, Ideal Printers Jay Dollries, Innovative Labeling David King, MarketKing 2:00 p m –3:30 p m The Transformation and Selling the Enterprise and Solutions; Sharon Rothschild, HP Cross-Over Between Who Buys Wide Format… Shortening the Selling Cycle Pre-Press and IT and Why? Peter Winters, The Winters Group & Associates Moderators: Drew Swankie, Tim Greene, InfoTrends The Benefit of Strategic Thinking and R and R Images and David Smith, Leading through Tough Times Williams Visual Solutions; Sheila Connor, Performance Dynamics, Inc. Guest Panelists Guidelines for Pitching Building Integration with Tips, Tricks, and Best Commercial Printers for Digital Solutions to Marketers Application Programming Practices on the WS6000 Large Format Bob Boucher, Cole & Co. Interfaces (APIs) Daniel Gardynski, HP HP SmartStream Workflow: Moderator: Chuck Gehman, Cut out the Work and Go with the Flow mimeo.com and Panelists Tzipi Netz, HP 3:45 p m –5:15 p m RIT HP Media Certification Transpromo vs. E-Delivery in 2010 and Beyond and Ink Mixing System Kemal Carr, Madison Advisors Programs Bill Garno and Brian Waltz, Improving Sales with Printing Applications Performance-Based Metrics Laboratory, RIT Jerry Scher, Our Green Value How to Get 10,000 Pieces How to Get 10,000 Pieces Out the Door and Live Out the Door and Live to Tell About It to Tell About It Rastar Rastar 5:30PM–7:00PM — DSCOOP CLOSING RECEPTION 4 Revised January 13th – Schedule and Sessions Subject to Change
  • 7. Thursday, February 18, 2010 9:00am–12:00pm 1:30pm–2:45pm HANDS ON WORKSHOPS BUSINESS & SALES Lean Manufacturing starts at no less than $250,000—find Teach Your Team to Sell Solutions Analog to Digital Conversion: Yoram Krivine, HP out how you can start earning these Linda Bishop, Thought Transformation The Cost Effective Way This advanced, practical session gives sustainable revenues. Do you want to get past common Arnon Cohen, HP participants a richer, hands-on experi- Marketing in a Digital World solution-selling roadblocks? Learn a new Are you maximizing the possible profit ence with elements of the lean method- HP Business Consultants approach to solution selling, including from every job? In tough times, effi- ology. The workshop will include a high a step-by-step method to identify new ciency is the key. Learn how to optimize Your HP Indigo digital press has broad level review of the lean methodology, opportunities, gather information, influ- your production and benefit from the and significant impact on the way you practical ideas of lean in print service ence buyers and close deals. synergies of digital and offset living run your business. To succeed, Indigo providers and proven improvements side-by-side. digital press owners must identify and Tours of Commercial and Signage collected by HP Indigo from working sell into new markets, interact with new Companies in the Dallas Area with customers. buyers and sell a business solution. One of the most effective ways to Marketing Automation Services Developing a marketing plan is essential learn best practices is to visit another Peter Winters, The Winters Group to this success. This hands-on workshop company. Dscoop will take you on & Associates is designed to engage you in the mar- tours of signage and graphical display Marketing automation services such as keting process, to walk you through the companies as well as commercial print lead generation programs across a wide elements of a marketing plan, and to service providers in the area, where array of industry verticals represent prepare you to take action on your plan you can ask questions, share knowledge a huge untapped market. The annual when you return to your company and receive inspiration from new ideas. volume of these types of deals usually after Dscoop5. 3:00pm–4:30pm 4:45pm–5:45pm BUSINESS & SALES DSCOOP WELCOME AND KEYNOTE SPEAKER What is Your Customer Operation Direct Mail: Ken Schmidt Facing Strategy? The Past, Present and Future Marketing Visionary Joe Truncale, NAPL of Direct Marketing at The Former Director of Communications How do you increase sales by 10% National World War II Museum Harley-Davidson without increasing operational costs? Stephen Watson, NAPL presents its new Customer The National World War II Museum Analysis Process™, which will show you Over the last eight years, The National how to maximize the potential of your World War II Museum has built a na- Make Some Noise best customer relationships to create tional base of support through direct Ken Schmidt’s business keynote speech is a fascinating story of how businesses greater value. Revaluate who is pre- mail that now includes more than of any size and scope can—by focusing on understanding and harnessing the senting your company’s message, how 150,000 supporters and represents the most basic drivers of human behavior—improve their competitiveness in even it is presented and best practices for Museum’s largest source of operating the most difficult marketing environments. The road starts here to building a developing your top customer accounts. revenue. Hear about the techniques fanatically vocal customer base, creating a passionately loyal corporate culture, the museum has deployed to grow and and developing leaders who inspire and motivate. And it takes you to places sustain a file of donors despite an aging you’ve never imagined. core demographic. Find out where the The longtime motorcycle enthusiast’s formal association with Harley-Davidson Museum’s direct marketing program is began in 1985. As a specialist in corporate positioning and media relations, he headed in the future and the challenges was asked to work with the then-struggling Harley-Davidson to help restore the to the non-profit industry. company’s image and create demand for its motorcycles. Within a few short years, Harley-Davidson became one of the most visible and frequently reported- on companies in the world, while sales of its motorcycles rocketed upward. OPERATIONS LABEL & PACKAGING Peer-to-Peer Networking Social Networking 101: Don’t miss this chance to meet Dscoop Meet Your L&P Peers members who can extend your capabili- Join us for a networking session ties, enhance your product and service specifically targeted to label and offerings and answer your toughest packaging members. Discuss products, questions. Meet folks who have the resources, problems, solutions and same issues you are dealing with and more. Bring plenty of business cards for who can complement your current the old friends you will see and the offerings. Be sure to bring business cards, new ones you will make. samples, and new ideas. Revised January 13th – Schedule and Sessions Subject to Change 5
  • 8. Friday, February 19, 2010 8:30am–9:30am DSCOOP WELCOME AND KEYNOTE SPEAKERS Stuart Varney Christopher Morgan Co-Anchor, FOX Business Network Senior Vice President Founding Member of CNN’s News Team Graphics Solutions Business Imaging and Printing Group, HP Wall Street: What Happened? Why? What’s Next? Chris Morgan’s business is responsible for continuing the company’s worldwide It’s a whole new era. From here forward, you’ll run your business and your Graphics leadership. This includes responsibility for graphics printing solutions checkbook very differently. Say goodbye to spending and borrowing as a way including Designjet, Indigo, Inkjet High-speed Production Solutions, Scitex, and of life; saving, thrift, and solid value are coming back. The Wall Street edifice Specialty Printing Systems. collapsed suddenly and with great drama. It will never be the same again. Morgan has worked for HP for more than 20 years in a number of global and Financial speaker Stuart Varney was at the center of the historic action, regional senior management positions. Prior to his current role, Morgan held the anchoring live coverage for FOX News, and will tell you what it all means to position of SVP IPG in Asia Pacific and Japan. you, in plain English! During his HP career, Morgan also was the vice president responsible for Worldwide An economist educated at the London School of Economics, Varney is uniquely Sales and Marketing in HP’s Imaging and Printing Group. During his time in this qualified to address the rapidly shifting domestic and global economic trends, position, he also had the responsibility for leading HP’s overall consumer and the implications for business, institutional investors, and individuals. His customer segment. exceptional coverage and analysis of the stock market crash of 1987 earned him Prior to this, Morgan was the vice president of worldwide marketing for HP’s Consum- a Peabody Award for excellence in journalism. er Business Organization. In this role, Morgan was responsible for HP’s consumer computing, digital imaging, personal printing, information appliance and related supplies businesses. 9:45am–10:45am BUSINESS & SALES LABEL & PACKAGING OPERATIONS Intelligent Business Processes The Easy Way to Sell Lean in Printing Environment and Printing: Peter Lancaster, W2P Ltd Linda Bishop, Thought Transformation Tom Southworth, CONNSTEP Being a More Sustainable Printer Most Web-to-print deployment processes Discover four main reasons why pros- Learn how the Stephen Goddard, HP and workflows won’t scale. Are you pects don’t buy, one question to ask world-class principles How can your company become more planning for success or will failure in the first call to determine if you’re behind the vaunted sustainable and environmentally become a self-fulfilling prophecy? Hear talking to the decision maker, and the Toyota Production friendly? Hear from the experts what examples of how to plan for success. smart way to end every call to maintain System can and have you can do to change your organization sales velocity. been applied in the and the benefits of doing so. Photo Market Emerges print industry as Are you seizing revenue-building, new Partnering with Your Clients: Tips and Tricks on the well as strategies to ensure continued opportunities in the field of photo Commercial Printers’ Success Stories Indigo Presses – 7000 improvement and success. Partici- publishing? Panelists discuss how they Your peers share how they have been pants will learn how the 8-wastes of Learn the latest about the HP Indigo are benefiting from the photo book able to help their clients be successful, Lean apply in printing and methods to 7000 press from an HP expert. Always a revolution and how content creators even in this challenging economy. Get eliminate them. favorite, this session is an open forum are taking creative control to design, inspired by hearing the clients’ point of for attendees to ask questions and see publish, and sell their best work in view about how, by working together, the press in action. professional quality books. they were able to overcome challenges LARGE-FORMAT & SIGNAGE and implement solutions with impact. Partnering with Your Clients: Large- Format Printers’ Success Stories Large-format owners share what their companies’ strategies for success in this market. Hear creative, innovative and inspiring stories from owners who are in the trenches dealing with the same issues you are. 6 Revised January 13th – Schedule and Sessions Subject to Change
  • 9. Friday, February 19, 2010 11:00am–12:00pm BUSINESS & SALES LARGE-FORMAT & SIGNAGE Partnering with Your Clients: Profitopoly (11:00AM–1:00PM)* Profitopoly (11:00AM–1:00PM)* Win Business with HP Latex Commercial Printers’ Success Stories Steve Huff, The Huff Group, LLC Steve Huff, The Huff Group, LLC Large-format Printing Technology Your peers share how they have been Profitopoly is a fun and interactive Profitopoly is a fun and interactive Rudy Herrera, HP able to help their clients be successful, game with the goal of teaching finan- game with the goal of teaching finan- Would your company like to win large- even in this challenging economy. Get cial principles, recognizing financial cial principles, recognizing financial format business providing fabric displays, inspired by hearing the clients’ point of opportunities and targeted learning. opportunities and targeted learning. vehicle wraps, backlit prints, paper-based view about how, by working together, Teams of two to five play the game to Teams of two to five play the game to point of purchase signage or odorless they were able to overcome challenges expand their markets and generate expand their markets and generate banners? Learn how HP’s new Latex large- and implement solutions with impact. sales, profit and cash flow. Teams make sales, profit and cash flow. Teams make format printing technology can give your decisions with immediate profit and decisions with immediate profit and firm a winning edge with prints durable Photo Products Show and Tell loss impact on the game board, which loss impact on the game board, which enough for outdoor display but without See the best of the photo products being shows how quick thinking can enable shows how quick thinking can enable the characteristic odor of prints pro- produced by your fellow members. They you to save your company in critical you to save your company in critical duced with solvent-ink technology. Hear will share their photo works and cre- areas. A question and answer session areas. A question and answer session about new recyclable banner, fabric and ations, and lead a best practices sharing clarifies how decisions made during clarifies how decisions made during wallpaper media from HP, and provide discussion. This is a can’t-miss event! the game can apply to your company the game can apply to your company winning graphics with the environment Launch a Web-to-Print Campaign in real life. Stephen Huff specializes in real life. Stephen Huff specializes in mind. Successfully in Two Weeks in financial consulting and works with in financial consulting and works with Stephan Steiner, GSB Inc; small and medium business leaders to small and medium business leaders to LABEL & PACKAGING Nick Chiechi, CS Design make operational improvements that make operational improvements that Working with tight deadlines, GSB Inc increase profitability and cash flow. increase profitability and cash flow. Label and Packaging and CS Design launched a Web-to- *Note: This class will extend until 1 p.m. *Note: This class will extend until 1 p.m. Capture Kit Overview print campaign for Cushman Wakefield Learn all about the new Label & Packag- during the holiday season. Hear how ing Capture Kit! Hear from the experts they share how they were able to pull how it will benefit you. off the impossible in two weeks and the challenges they had to overcome to make the campaign a huge success. 2:00pm–3:15pm BUSINESS & SALES OPERATIONS LABEL & PACKAGING Database Intelligence Publishing Panel Discussion Brainstorming and Creating The WS6000 Unveiled Steven Schnoll, Schnoll Media Consulting Moderator: Michelle Weir, HP; Panelists: New Products and Services Tomer Levin, HP; Panelists: Where does the information for innova- Edward Febinger, Pearson; J. Kirby Best, Moderator: David Smith, Williams Visual Craig Curran, Nosco; Jay Dollries, tion reside? Learn to leverage accurate formerly of Lightning Source Inc. Solutions; Panelists: Chuck Gehman, Innovative Labeling Solutions database intelligence because VDP Hear from leading publishers in the mimeo.com; Laura Field, HP; Mark Sarpa, Discover the differences between the and its many personalized cousins are industry, who will discuss the evolution of Progressive Solutions; Mark Goodson, 4500 series HP Indigo to the newly the supply chain and why they’ve made Director of Digital Operations, Emprint released WS6000. Four WS6000 owners meaningless without it. the move to digital. Hear experienced panelists discuss discuss their experiences with the Panel Discussion with HP Management product development strategy and tac- machine to date, including technical Chris Morgan, Alon Bar-Shany, and Five Years of Media Convergence tics. A variety of practical examples and and market information. Jan Reicher, HP Peter Lancaster, W2P Ltd topics are covered, including product Meet the new VP of Graphics Business Participate in an interactive examina- ideation, materials selection, production Chris Morgan, and bring your questions tion of other media channels and the LARGE-FORMAT & SIGNAGE specs, workflow, market development, to an open panel discussion with Alon disruptive effect that communications the planning process, performance How to Market Large-Format Bar-Shany, Jan Riecher and Morgan. technology has had on traditional busi- metrics and deployment. If you are John Bord, Guevavi This is your opportunity to get your ness models and the emergence of new responsible for business growth and voice heard by HP executives and hear models. This is juxtaposed with how the What message are you sending when development, don’t miss this valuable the future roadmap of the Graphic print industry is (or is not) addressing you incorporate all of your marketing session on building your business with Arts solutions. its own media model disruption. collateral, including Web site, brochures, new products and services. signage and more? Hear tips on how to better market your large-format services to your customers and prospects. Revised January 13th – Schedule and Sessions Subject to Change 7
  • 10. Friday, February 19, 2010 4:45pm–6:00pm BUSINESS & SALES OPERATIONS LABEL & PACKAGING The Sustainable Green Workflow…It’s Important! The Sustainable Green The Sustainable Green Printing Partnership HP SmartStream Director Printing Partnership Printing Partnership Karen Gross, SGP Partnership Experiences and Tips Karen Gross, SGP Partnership Karen Gross, SGP Partnership Why should your company become a Moisha Merrill Clark, HP, and Panelists Why should your company become a Why should your company become a certified SGP printer? It allows you to This forum allows experienced Smart- certified SGP printer? It allows you to certified SGP printer? It allows you to align more closely with your customers’ Stream Director operators to share align more closely with your customers’ align more closely with your customers’ needs, validates sustainability their user experience as well as discuss needs, validates sustainability needs, validates sustainability accomplishments, provides a marketing and demonstrate how they currently accomplishments, provides a marketing accomplishments, provides a marketing advantage, and brands your company use Director to make their production advantage, and brands your company advantage, and brands your company as a leader in sustainability. facilities more efficient. The panelists as a leader in sustainability. as a leader in sustainability. discuss the applications that Director Emerging Market Opportunities Cross-Media Marketing Management A Brand Owner Panel enables them to offer to their custom- Kurt Sands, Frito Lay; Camilla Kragius, Barb Pellow, InfoTrends Tools and Applications ers and production efficiencies they Nutraceutical Corp; Mike Ferrari, Looking for “out of the box” ideas for Ed Ickowski, DirectSmile; Rob Seaver and have gained. In addition, the panel will Procter & Gamble business growth? This list of emerg- Drew Swankie, R and R Images take questions throughout this interac- ing market opportunities, a result of Looking for a single source to manage What are the challenges and con- tive session. trend tracking, business analysis, and complex campaign deployment and siderations you need to make when speculation by InfoTrends, will inspire A Brand Owner Panel track real-time return on investment? converting to digital printing? A panel your imagination and point you toward Kurt Sands, Frito Lay; Camilla Kragius, Take a step beyond Web-to-print with of brand owners discusses the positives new profit centers. Nutraceutical Corp; Mike Ferrari, online tools designed to simplify your and negatives of digital printing as well Procter & Gamble company’s marketing efforts across as a comparison of the benefits and Opportunities with Inkjet Technology What are the challenges and consider- multiple channels. drawbacks to conventional Scott Schiller, HP; Mark Rosson, ations you need to make when convert- printing technologies. O’Neil Data Systems Tips and Tricks on the ing to digital printing? A panel of The fastest growing area of printing Indigo Presses – 7000 brand owners discusses the positives and publishing is for short-run work: and negatives of digital printing as Learn the latest about the HP Indigo LARGE-FORMAT & SIGNAGE personalized advertising, versioned well as a comparison of the benefits 7000 press from an HP expert. Always a press runs, books and magazines and drawbacks to conventional favorite, this session is an open forum The Sustainable Green printed on-demand in run lengths of one printing technologies. for attendees to ask questions and see Printing Partnership or two at time. Though the run lengths the press in action. Karen Gross, SGP Partnership are short, this new area adds up to a big Why should your company become a business opportunity—if you have the certified SGP printer? It allows you to right technology and solutions to take align more closely with your customers’ advantage of it. Learn more about the needs, validates sustainability HP Inkjet Web Press technology; what accomplishments, provides a marketing the market opportunities are for books, advantage, and brands your company direct mail and more; and hear first as a leader in sustainability. hand from O’Neil Data Systems on why they partnered with HP. A Brand Owner Panel Kurt Sands, Frito Lay; Camilla Kragius, Nutraceutical Corp; Mike Ferrari, Procter & Gamble What are the challenges and consider- ations you need to make when convert- ing to digital printing? A panel of brand owners discusses the positives and negatives of digital printing as well as a comparison of the benefits and drawbacks to conventional printing technologies. 8 Revised January 13th – Schedule and Sessions Subject to Change
  • 11. Saturday, February 20, 2010 8:30am–9:30am BUSINESS & SALES OPERATIONS LABEL & PACKAGING Database Marketing and Digital The State of Indigo and the Tech’s S-hold’em Tips, Tricks, and Best Practices Channel Integration, Part 1 Printing Industry During this interactive session led by on the WS6000 Devyani Sadh, Direct Marketing Association Alon Bar-Shany, HP operators and managers of HP Indigo Learn the latest about the HP Indigo Are you a marketer who wants to Do you understand where the market presses, participate in conversations WS6000 press from an HP expert. deploy a database marketing practice is going and how that will impact you about productivity, troubleshooting, Always a favorite, this interactive with high return on investment? In Part in the next two years? With HP Indigo press performance and production session is an open forum for you to 1, hear the strategic considerations for as your business solution and partner, management. Learn from top performers ask questions and share label and assessing and enhancing your current you need to know HP’s market position in the industry in a collaborative packaging production techniques. database marketing practices. Find out and their insight into the future of the atmosphere. All participants play a the key processes and components printing industry. Find out where your modified version of Texas Hold’em, of a marketing database required for business will go and what the market and those with the highest hands win LARGE-FORMAT & SIGNAGE developing and creating a 360-degree has to offer. great prizes. view of your customer. Discover the Finishing Without Failure Partnering with Your Clients: Photobook Printing for the Signage Market characteristics of a sound metrics and Dscoop Photo Partners Commercial Printers’ Success Stories David King, MarketKing measurement strategy, as well as the value of advanced analytical techniques Hear from your peers how they have The key for printers to thrive in the Do you know how to decrease your such as predictive modeling, classifica- been able to help their clients be suc- ever popular photobook market is find- waste from 30-50 percent to a more tion trees and segmentation schemes cessful, even in this economy! Hear how ing the right front-end software to drive respectable 10-20 percent? Mistakes in driving ROI. Learn how to increase they were able to overcome challenges, orders to your press. Partnering with happen during the finishing process profits by deploying marketing cam- and implement solutions that had an established software as a service because you are pressed for time to fin- paigns designed to boost response and impact. Even better - hear from their (SAAS) provider can be an affordable ish the jobs. Reduce your waste to make retention, reduce churn, reactivate lost client’s first hand during this inspiring way to offer your customers a complete the best and fastest graphics possible. customers and acquire new ones. and educational panel session. end-to-end solution and carve your King covers finishing equipment, includ- niche in the marketplace. ing laminators, cutters, routers, and Making Transpromo a Reality The Printer-Publisher Relationship: Adapting for the Future all finishing functions from packaging with Your Customers J. Kirby Best to shipping. Maya Poleg, HP Will printers be ready to prosper in Learn how the transpromotional the new game? The book industry is opportunity is taking off around the continuing to change as readers expect world, especially in Latin America. content delivered traditionally, digitally, Discover the business models that in audio format and for a fraction of companies are using, how they are yesterday’s price. Will the publishing implementing transpromo projects, as industry survive as we know it? What well as key considerations for PSPs and will tomorrow’s industry demand? J. their customers. Kirby Best, the former CEO of Lightning Source Inc. (the world’s largest digital book manufacturer), presents a fresh perspective on where the book industry may be headed and how printers can ready themselves to prosper in the immediate and distant future. “This year we are launching three new photo products driven by personalized customer content onto the HP Indigo presses that will add significant revenue in the fourth quarter as well as into 2010. The value I received from the conference was tremendous, and I am strongly suggesting that our chief operating officer join me at Dscoop5 in 2010.” Richard A. Restiano Chief Marketing Officer, VP Olan Mills Revised January 13th – Schedule and Sessions Subject to Change 9
  • 12. Saturday, February 20, 2010 9:45am–10:45am BUSINESS & SALES OPERATIONS LABEL & PACKAGING Begin with the End in Mind: HP Labs: Creating the Future How to Get More Out of Your Expanding into New Applications The Critical Role of Campaign Eric Hansen, HP Commercial Press Craig Curran, Nosco; Ken Meinhardt, Label Management See the future of HP technology! HP Get more of what you want: better Traxx; representatives from AB Graphics Kemal Carr, Madison Advisors Labs is the exploratory and advanced quality, increased production and more and Fasson Multi-channel, multi-touch marketing research group for Hewlett-Packard, confidence. Learn how to maintain In addition to labels, what can you use campaigns are proven methods of tackling complex challenges facing better controls, troubleshoot everyday your digital press to print to increase reaching customers with new oppor- their customers and society over the problems, manage scheduling, handle your sales and profits? Learn about tunities. When it comes to finding the next decade, while pushing the fron- various substrates and increase overall applications other than labels, includ- right campaign management solution tiers of fundamental science. print quality. This “best practices” ses- ing flexible packaging, shrink sleeves, for the diverse needs of your customer sion will help you set standard operating cartons and more. Features such as hot The Top 10 Ways to Grow Your base, however, the market becomes procedures for reaching the next level. stamping and embossing can also be Business in 2010 confusing. Discover how today’s leading added after the digital printing process. Joe Manos, MindFireInc Tips and Tricks on the campaign management solutions can HP Labs: Creating the Future Based on the growth and success of Indigo Presses – 5500 enable you to offer bleeding-edge Eric Hansen, HP marketing campaign capabilities to other companies like yours, MindFireInc Learn the latest about the HP Indigo will share the top 10 ways to grow your 5500 press from an HP expert. Always a See the future of HP technology! HP your customer, and which solutions are business in 2010. You don’t need to favorite, this session is an open forum Labs is the exploratory and advanced best for your specific needs. own MindFireInc to implement these for attendees to ask questions and see research group for Hewlett-Packard, Database Marketing and Digital revenue growth strategies. Discover the the press in action. tackling complex challenges facing Channel Integration, Part 2 high-gain activities required to grow their customers and society over the Devyani Sadh, Direct Marketing Association your revenue; strategies and tactics to HP Labs: Creating the Future next decade, while pushing the fron- Eric Hansen, HP tiers of fundamental science. Part 2 of this series will show how to create new opportunities with custom- use Web 2.0 tools to develop integrated ers and prospects; how to build more See the future of HP technology! HP multi-channel and multi-wave market- profit for each customer engagement; Labs is the exploratory and advanced research group for Hewlett-Packard, LARGE-FORMAT & SIGNAGE ing campaigns to build and enhance and more. Session participants will your customer relationships. Sadh will receive the newly published industry tackling complex challenges facing Web Strategy, Usability and showcase real-world examples to help report, A First Look from MindFireInc® their customers and society over the Integration for Large-Format you understand the digital enablers of at The Response Rates of Personalized next decade, while pushing the fron- and Digital Printers CRM that should be considered a vital Cross-Media Marketing Campaigns, tiers of fundamental science. John Bord, Guevavi part of any successful contact strategy. a landmark study on 670 campaigns What’s on your Web site, and why? Is it cross-media marketing campaigns and Gain That Solid Edge (Not Just on sticky? Does it flow? Discover the best the results achieved. Paper) with HP Value-Add Services approach to drive clients to your Web Hanny Minawi and Gilad Tzori, HP Web Strategy, Usability and site, keep them engaged, encourage HP Indigo Value-Add Services enables Integration for Large-Format them to place orders and begin a your business to increase productivity and Digital Printers dialogue with your clients and their and profitability. Knowledgeable, ex- John Bord, Guevavi friends. Developing a successful Web perienced HP printing specialists have What’s on your Web site, and why? Is it presence starts here with a four-step delivered significant results for many sticky? Does it flow? Discover the best approach that you can apply to reach a HP Indigo customers. Gain a competi- approach to drive clients to your Web new level of success. tive edge with their popular services, site, keep them engaged, encourage Partnering with Your Clients: Large- including Production Optimization Site them to place orders and begin a Format Printers’ Success Stories Visit, Color Management Consulting dialogue with your clients and their Large-format owners share what their and HP Onsite Uptime Parts Kits. Learn friends. Developing a successful Web companies’ strategies for success in how HP Indigo Value-Add Services can presence starts here with a four-step this market. Hear creative, innovative help you. approach that you can apply to reach a and inspiring stories from owners who new level of success. are in the trenches dealing with the same issues you are. HP Labs: Creating the Future Eric Hansen, HP See the future of HP technology! HP Labs is the exploratory and advanced research group for Hewlett-Packard, tackling complex challenges facing their customers and society over the next decade, while pushing the fron- tiers of fundamental science. 10 Revised January 13th – Schedule and Sessions Subject to Change
  • 13. Saturday, February 20, 2010 2:00pm–3:30pm BUSINESS & SALES OPERATIONS LABEL & PACKAGING Dscoop Member Discussion Group: The Benefit of Strategic Thinking and Technical Aspects of the How to Achieve How are You Surviving in Leading through Tough Times Large-Format Business Web-to-Press Order Flow this Economy? Sheila Connor, Performance Dynamics, Inc. From a technical and operations aspect, Jay Dollries, Innovative Labeling Larry Vaughn, Ideal Printers Have you looked at your business three understand the issues Indigo owners Solutions; Sharon Rothschild, HP The latest financial outlooks have years out and drafted a compelling face when entering the large format Do you understand the possibilities of indicated that the economy is slowly direction for aligning your staff and market. Hear different perspectives of Web-to-print technology for the digital turning around, but what changes have customers? What might be required of the impact on prepress and differ- label printer? Explore the opportunities, you made to run a good business in you to be among the best in the current ences in handling files, including: RIPs, separating the reality from the hype tough times? This interactive session environment? Research has shown that differences and speed considerations; and discover what is available now. for business owners will cover facing business leaders must: workflow to manage media changes; employee layoffs, making cutbacks, re- • Build mechanisms of connection and labor considerations for finishing; financing, renegotiating with vendors, Media Profiles / ICC – creating customized LARGE-FORMAT & SIGNAGE commitment rooted in freedom of renegotiating contracts and more. choice versus systems of coercion media profiles versus using manu- Come ready to share and participate in facturers’ profiles; and Web-to-print Sales and Marketing for the and control Signage Business this interactive discussion. workflow differences. • Accept the fact that the exercise of David King, MarketKing Selling the Enterprise and true leadership is inversely propor- The Transformation and Cross-Over Can you call on a client and close busi- Shortening the Selling Cycle tional to the exercise of power Between Pre-Press and IT ness on the spot? Marketing paves the Peter Winters, The Winters Group & • Understand as they experience it Moderators: Drew Swankie, R and R road for sales, so learn everything from Associates Images and David Smith, Williams Visual in real time that the reality is that the basics of marketing large format to How do you develop exclusivity and Solutions; Guest Panelists traditional walls are dissolving and the most advanced tools. Selling large shorten the selling cycle? Discover this trend is accelerating As the industry places more impor- format graphics consists of knowing who five variations on the enterprise sale, tance on automation, the role of to call on, what to say and what to offer. If you’re not getting the results you including edification, loyalty programs, the traditional pre-press operator is Hear all the sales solutions, tips and the want, learn ways of shifting the business partnering with agencies and partici- transforming. Do you know how to find best ways to sell large format graphics. environment to engage everyone in your pate in a live workshop to sell a CMO individuals who are knowledgeable in success. This is the time to lead strategi- Who Buys Wide Format…and Why? golf sponsorship. print but also have a solid understand- cally become an industry pioneer. Tim Greene, InfoTrends ing of information technology and Web-based programming? If you’re entering or already competing in the wide-format market, this session imparts insights that can be used in everyday sales and marketing activities. Learn about the vertical markets for wide format print, the types of buyers of wide format printing and the buying behaviors of wide format print purchas- ers, including the types of applications and their requirements for short runs and fast turnarounds. Revised January 13th – Schedule and Sessions Subject to Change 11
  • 14. Saturday, February 20, 2010 3:45pm–5:15pm BUSINESS & SALES OPERATIONS LABEL & PACKAGING Guidelines for Pitching Improving Sales with Building Integration with Application Tips, Tricks and Best Practices Digital Solutions to Marketers Performance-Based Metrics Programming Interfaces (APIs) on the WS6000 Bob Boucher, Cole & Co. Jerry Scher, Our Green Value Moderator: Chuck Gehman, mimeo.com; Learn the latest about the HP Indigo How many agencies did you bring on How do you improve overall sales Panelists: Shabe Behzadpour-Deioma, WS6000 press from an HP expert. board as customers last year? Gain a performance? Learn about experience Printable Technologies; Dominic LeClaire, Always a favorite, this interactive deeper understanding of the marketing designing and implementing perfor- USADATA; David Smith, Williams Visual session is an open forum for you to ask Solutions; Eric Word, Press-sense SmartSoft and agency environment and learn how mance-based measurement tools, questions and share label and packag- to brand yourself as a marketing solutions which apply to sales teams, as well as How can you make APIs work for you in ing production techniques. provider. Use your strengths with digital individual sales professionals, and graphic arts-specific applications such solutions to get their attention. will focus on improving overall sales as Web-to-print solutions, VDP systems, performance. Explore selling behavior, workflow tools, business systems and LARGE-FORMAT & SIGNAGE HP SmartStream Workflow: Cut out more? Receive an overview of API tech- account profitability, account and the Work and Go with the Flow nologies and find out how to get started Commercial Printers for market share, business development Tzipi Netz, HP and questions to ask vendors. Users of Large Format activities and measuring sales force From the minute a job is conceptual- effectiveness. Jerry Scher is an a variety of API-driven applications will Daniel Gardynski, HP ized, workflow should entail the industry sales management expert participate in a panel discussion. requirements for efficient production and former commercial printer owner. and keep print buyers’ needs as the RIT HP Media Certification and first priority. SmartStream solutions How to Get 10,000 Pieces Out the Ink Mixing System Programs Door and Live to Tell About It Bill Garno and Brian Waltz, Printing are HP’s strategic answer to the printer Rastar Applications Laboratory, RIT facing a busy, changing digital world. HP has created a system with an open The HP and RIT partnership provides a architecture and a strong backbone to variety of value-added educational and leverage all the HP workflow compo- applied research programs in support nents, partners and tools to assist the of the HP Indigo user community, production environment, enabling you including media testing, ink mixing to grow revenues and reduce costs. systems, proofing certification, training, industry research, applications develop- Transpromo vs. E-Delivery in ment, access to student co-op program, 2010 and Beyond graduates and more. Kemal Carr, Madison Advisors How to Get 10,000 Pieces Out the Two of the hottest trends in document Door and Live to Tell About It production, transpromo and e-delivery, Rastar seem to be at odds with each other— but are they? Review market trends in both areas, with insight into which applications are the best candidates for transpromo, which are trending toward e-delivery and when it makes sense to combine the two. 12 Revised January 13th – Schedule and Sessions Subject to Change
  • 15. Register Now REGISTER ONLINE Plan your travel early and set aside a few days from the office to attend Dscoop5. dscoop5.org Because of the current economic climate, Dscoop is offering one set registration fee from now until the conference. Register online today at dscoop5.org REGISTER BY PHONE Members Four or more individuals +1.312.527.6707 from the same company $550 per attendee Three or fewer individuals from the same company $595 per attendee Nonmembers $1,100 per attendee Conference fees include access to all educational sessions, admission to Solutions Showcase, meals and evening receptions. Companion Registration $150 per companion Includes admission to the Thursday and Saturday night receptions as well as the Friday night Dscoop Celebration. While you attend educational sessions, your spouse or companion can enjoy Dallas’ varied attractions. See www.visitdallas.com for details. Golf Tee Time $140 per player Accommodations Reserve your Gaylord Texan Resort & Convention Center hotel room by Dallas, Texas January 20, 2010 The official conference hotel for Dscoop5 is the Gaylord Texan Resort. Book your hotel to receive the room online at dscoop5.org or call 817.778.2000 by January 20, 2010 and receive discounted rate of special negotiated Dscoop rates of $170 for a single or double room. Mention Dscoop $170 for single when making your reservation. or double room. The discounted rate and rooms are subject to availability after January 20, 2010. Dscoop5 offers you more bang for your buck! Take advantage of three full days of sessions at a lower price point on both registration and housing.
  • 16. 401 N. Michigan Ave. Ste. 2200 Chicago, IL 60611-4267 Tour Your Peers’ Shops in Dallas! See pages 2-4 for the three-day line-up of educational sessions: Spaces Limited. • Business and Sales Sign up by February 5 • Operations • Label and Packaging By registering early, you can save your spot in a tour of • Large Format commercial and signage print service providers in Dallas. Learn from the leaders of Etheridge Printing, Gigantic Color, Inc., Platinum Direct, Taylor Publishing, Tri-Win and more, and return with new revenue-growing ideas for your own business. We only have a limited number of spots, so act fast! ReGiSTeR ToDAY 1.312.527.6707 or dscoop5.org