Creating Traffic to Your Website
Creating social content is a highly effective wayto drive traffic to your business‟s websiteIn order to engage your audien...
In the first stage, yourcompany‟s focus should beon developing content thatreaders will proactivelyshare through socialpla...
Social Media is the first impression,the “electronic handshake”.Here is where you want them to getused to seeing you once ...
For the audiences thathave opted-in for yourcontent on Social Media(they „Liked‟ your pageor joined your group onLinkedIn)...
It‟s important to capture information from the most qualifiedleads by creating “gated” offers, which focus on issues that ...
These types of content will help your prospects familiarizethemselveswith the overall landscape of the business problemtha...
At this stage, inorder to get thecase studies – theyhave to SIGN UP forit!Newsletters,evaluation guides,ROI calculators,eB...
Bingo!
Use social content campaigns to retarget thetopand mid-funnel prospects that haven‟t yetconverted.Few who click on your “H...
 Only about 1% of fans ever return to your actualFacebookpage after they‟ve liked it. The majority of people spend most ...
In 2013, Facebookwrote: Images inpromoted postscannot containmore than 20% text.New Dawn Mediaknows visualpromotedposts on...
In order toimprove yourcontent marketingand retargetingapproach, developa set of metrics tomeasure, such asclicks and shar...
 1. GIVE: Offers, discounts, deals orcontests that everyone can benefit from,not just one sub-group of your friends 2. A...
 5. INSPIRE: Inspirational quotes 6. AMAZE: Amazing pictures orfacts 7. UNITE: A post that acts as aflag to carry and a...
Social Content  from New Dawn Media
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Social Content from New Dawn Media

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Creating social content is a highly effective way to drive traffic to your business’s website

In order to engage your audience, it’s essential to take a strategically focused yet pragmatically tactical approach with your social content creation, which is based on bringing in prospects at every stage of the funnel.

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  • Thanks John! I try to be original with a touch of soul. Read my blog on why I named the company New Dawn Media. It has gotten a lot of likes...http://www.ndawnm.com/NewDawnMedia/Blog/Entries/2013/6/14_How_New_Dawn_Media_Got_its_Name%3A_Honoring_the_Great_Nina_Simone.html
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  • I love your artist abilities and web content layouts, Great job.
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Social Content from New Dawn Media

  1. 1. Creating Traffic to Your Website
  2. 2. Creating social content is a highly effective wayto drive traffic to your business‟s websiteIn order to engage your audience, it‟s essential to take a strategically focused yetpragmatically tactical approach with your social content creation, which is based onbringing in prospects at every stage of the funnel.Social MediaSearchAdvertising
  3. 3. In the first stage, yourcompany‟s focus should beon developing content thatreaders will proactivelyshare through socialplatforms such asFacebook, Twitter, andLinkedIn.Content that is likely to beshared is compelling andhigh-value, but not heavilyspecialized; examplesinclude educational blogposts, industry leaderQ&As, videos, andinfographics.
  4. 4. Social Media is the first impression,the “electronic handshake”.Here is where you want them to getused to seeing you once in a while,pique their curiosity a bit.
  5. 5. For the audiences thathave opted-in for yourcontent on Social Media(they „Liked‟ your pageor joined your group onLinkedIn) – you need todevelop stronger contentfor them.Focus on problem-solving content piecesfor mid-funnelaudiences.
  6. 6. It‟s important to capture information from the most qualifiedleads by creating “gated” offers, which focus on issues that arerelevant to your target prospects, and require users to registerbefore downloading or reading the content.Develop tactical content focused on providing solutions tospecific problems, such as white papers, webinars, and eBooks.
  7. 7. These types of content will help your prospects familiarizethemselveswith the overall landscape of the business problemthat your productor company addresses. This mid-funnelstage is focused on evaluatingthe benefits of your solution.
  8. 8. At this stage, inorder to get thecase studies – theyhave to SIGN UP forit!Newsletters,evaluation guides,ROI calculators,eBooks, Podcastsand videodemonstrations thatexecutive decision-makers can use torealize the benefitsof your solution.The first email should be a welcome AND a bonusthey didn‟t expect, a reward.Your reward?You are now 80% on your way to the sale!
  9. 9. Bingo!
  10. 10. Use social content campaigns to retarget thetopand mid-funnel prospects that haven‟t yetconverted.Few who click on your “Hello” social contentwill go through the entire funnel the first timearound.However you can draw them back byretargeting them.Retarget social content with lower-funnelcontent offers to prospects who‟ve previouslyclicked on your social links to ungated contentThis will re-engage them in your marketingfunnel.In this phase, you can guide these prospectstowards gated content, which will then allowyou to capture their contact details, learnmore about them, and nurture them directlythrough email and phone contact.
  11. 11.  Only about 1% of fans ever return to your actualFacebookpage after they‟ve liked it. The majority of people spend most of theirFacebooktime in their newsfeed, which are the poststhey see on their homepage. No one sees every post from every friend orpagethey‟ve liked. Facebooktries to show each person the things they‟dbe most interested in based on past posts they‟veclicked on, commented on, liked and shared. ThenFacebook tries to show more of the same.
  12. 12. In 2013, Facebookwrote: Images inpromoted postscannot containmore than 20% text.New Dawn Mediaknows visualpromotedposts onFacebook doparticularly well. Toramp up thenumbers of likes ona post, NDMtypically mixes afunny visual image,oftenin the form ofa meme, and ties itto a strong businessmessage.
  13. 13. In order toimprove yourcontent marketingand retargetingapproach, developa set of metrics tomeasure, such asclicks and sharesof social content.Once you knowwhich contentgenerated leads,you can adjustyour editorialcalendaraccordingly.
  14. 14.  1. GIVE: Offers, discounts, deals orcontests that everyone can benefit from,not just one sub-group of your friends 2. ADVISE: Tips, especially aboutproblems that everyone encounters; forexample, how to get a job or how tobeat the flu 3. WARN: Warnings about dangers thatcould affect anyone 4. AMUSE: Funny pictures and quotes,as long as they‟re not offensive to anygroup- sometimes the humor isn‟t quiteas strong or edgy- it has to appeal to ageneral audience
  15. 15.  5. INSPIRE: Inspirational quotes 6. AMAZE: Amazing pictures orfacts 7. UNITE: A post that acts as aflag to carry and a way to bragto others about yourmembership in a group.

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