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Some Challenges in Motivating Pro-environmental Behaviors

by Instructional Technology Consultant at AT&T on Apr 30, 2010

  • 2,457 views

This article considers fear avoidance, reactance theory, and alienation from nature as reasons why warnings about environmental damage and global warming fail to produce significant changes in ...

This article considers fear avoidance, reactance theory, and alienation from nature as reasons why warnings about environmental damage and global warming fail to produce significant changes in individual behaviors. Behavioral decision-making stages identified by L. Pelletier and E. Sharp (2008) are associated with interest in nature, emotional affinity (love) for nature, message design theory, visionary charismatic leadership, and manifestation based on energetic investment as factors that support adoption of proenvironmental attitudes and behaviors. Suggestions are made about what could help inspire proenvironmental behavior.

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Some Challenges in Motivating Pro-environmental Behaviors Some Challenges in Motivating Pro-environmental Behaviors Document Transcript