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FROM “BLAND TO BRAND”
Create a Personal brand that will have you standing out
from the crowd and attracting more clients
What we’ll cover today
• Why having a personal brand is necessary
for your business in 2014 and beyond
• Examples of perso...
PART ONE:
WHY “START WITH WHY”
Real Estate- a
specific type-
luxuriously staged,
in certain neighbors
with these amenities
We host open
houses, just-list...
PART TWO:
WHY PEOPLE HIRE YOU
Source: Michael Port “Book Yourself Solid”
Source: Michael Port “Book Yourself Solid”
Source: Michael Port “Book Yourself Solid”
Source: Michael Port “Book Yourself Solid”
PART THREE:
YOUR PERSONAL BRAND
Source: Michael Port “Book Yourself Solid”
Source: Michael Port “Book Yourself Solid”
Source: Michael Port “Book Yourself Solid”
Source: Michael Port “Book Yourself Solid”
Congrats on a job well done!
• You understand the importance of stepping up as a leader
to a group that will have undying ...
Next steps
• Book Yourself Solid self study- sign up for Member Center
at http://dawnd.com and click “Member Center” top r...
Connect with Dawn
• www.dawnd.com
• dawn@dawnd.com
• Twitter: @dawndcoach
• Facebook: http://facebook.com/dawn.doherty
• I...
How to Create a Personal Brand
How to Create a Personal Brand
How to Create a Personal Brand
How to Create a Personal Brand
How to Create a Personal Brand
How to Create a Personal Brand
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How to Create a Personal Brand

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Dawn Doherty http://dawnd.com demonstrates how you can go from bland to brand. You'll create a following of prospects lining up to do business with you.

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Transcript of "How to Create a Personal Brand"

  1. 1. FROM “BLAND TO BRAND” Create a Personal brand that will have you standing out from the crowd and attracting more clients
  2. 2. What we’ll cover today • Why having a personal brand is necessary for your business in 2014 and beyond • Examples of personal brands for direction • Exercises that will lead us to uncovering your unique personal brand • Execution- how to start using your personal brand to attract new clients and stay top-of- mind with your network
  3. 3. PART ONE: WHY “START WITH WHY”
  4. 4. Real Estate- a specific type- luxuriously staged, in certain neighbors with these amenities We host open houses, just-listed cards, email outreach, online advertising We believe in connection. Our mission is to ask the hard questions, listen and read between the lines so we anticipate your unspoken needs and wants. Source: Simon Sinek “Start with Why”
  5. 5. PART TWO: WHY PEOPLE HIRE YOU
  6. 6. Source: Michael Port “Book Yourself Solid”
  7. 7. Source: Michael Port “Book Yourself Solid”
  8. 8. Source: Michael Port “Book Yourself Solid”
  9. 9. Source: Michael Port “Book Yourself Solid”
  10. 10. PART THREE: YOUR PERSONAL BRAND
  11. 11. Source: Michael Port “Book Yourself Solid”
  12. 12. Source: Michael Port “Book Yourself Solid”
  13. 13. Source: Michael Port “Book Yourself Solid”
  14. 14. Source: Michael Port “Book Yourself Solid”
  15. 15. Congrats on a job well done! • You understand the importance of stepping up as a leader to a group that will have undying loyalty to you- your TRIBE • To create a consistent flow of income we need to be deliberately marketing and messaging • Our focus is the target market we serve • Our “why” binds us to this group • You have everything you need to execute on a sales cycle that builds trust and credibility over time
  16. 16. Next steps • Book Yourself Solid self study- sign up for Member Center at http://dawnd.com and click “Member Center” top right of page • Accountability call- invitation to get together in 2 weeks • Learn about the entire Book Yourself Solid System through monthly Dawn D THRIVE workshops • Want to see if we’re meant to work together- sign up for a 15 minute call with me • Go to http://dawnd.com/THRIVE
  17. 17. Connect with Dawn • www.dawnd.com • dawn@dawnd.com • Twitter: @dawndcoach • Facebook: http://facebook.com/dawn.doherty • Instagram: @dawndcoach • LinkedIn: http://linkedin.com/in/dawndoherty
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