GCBC- What You’ll Complete• Commit to a CRM- capture, log and segment• Target market and niche• How to speak about what you do/ stand out• System for keep-in-touch online and ofﬂine• System for staying top-of-mind with special people
GCBC- Ground Rules• No complain zone- come to me• Accountability partners• Work happens between sessions- Basecamp• Reward- FREE “Power Session” ($450 value)• Reduced rate for coaching with me (Power and 6 month)
GCBC- Tools• Mention & recommendations• Learn on your own/ hire resources• Not necessary but helpful & what I use
How to Find Your Ideal Client The importance of having a target market• They “hang out” in the same place• Let’s people know you’ve dedicated your life’s work to them• They have an established communication network
Three Components• Your who and do what statement• Your why you do it statement• Your tagline
• Who is your Target Market?• What do they Need & Desire?• What is the #1 Biggest Result that you help them with?• What are the deep rooted Beneﬁts? FEPS: Financial, Emotional, Physical, Spiritual
5 Reasons why I should hire you• Be prepared to answer this with conﬁdence• I offer “this” SO you beneﬁt in this way• The best thing for you is me!
This Week’s Exercises• Complete Module 1 Foundation exercises http:// bysillustrated.com/app• Role play sales dialogue with accountability partner• 5 reasons to hire me- complete (contest next week)• Look and feel for Brand