Marketing Green

829 views

Published on

Green Marketing for Dry Cleaners

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
829
On SlideShare
0
From Embeds
0
Number of Embeds
255
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Many similar claims have been seen here, but this one probably pushes the envelope the most. In none of these instances have we even discussed what cleaning process is being used in the plant, nor what the remainder of the business practices of the cleaner are.
  • Here are some more from web sites for cleaners – names have been removed to protect the guilty! The FTC says that when making any environmental claims you must be able to support them.
  • The problem that I see is that many cleaners as well as their customers are not sure what these claims and terms mean. How can you be sure that you can support the claims if you do not understand them. Understanding the terms gives you the ability to be able to ask your suppliers to give you the information so you can support these claims or make the determination that the supplier is not able to give you that information. Ultimately it is your responsibility to have the supporting data. Now let’s take a quick look at the all of these terms and what they mean.
  • Marketing Green

    1. 1. Green Cleaners
    2. 2. Environmentally Friendly Dry Cleaninggreen dry cleaning Crystal Clear We use 100% Organic Solvent to clean your clothes. We have replaced our cleaning harmful chemicals with Safe and Clean Cleaning Solvents to prevent water pollution. Enjoy our Eco-Friendly Cleaning
    3. 3. Environmentally Friendly Dry Cleaninggreen dry cleaning Crystal Clear We use 100% Organic Solvent to clean your clothes. We have replaced our cleaning harmful chemicals with Safe and Clean Cleaning Solvents to prevent water pollution. Enjoy our Eco-Friendly Cleaning
    4. 4. *Biodegradable(bility) *Organic*Environmentally Friendly *Toxicity *Green *Recyclable *• • •
    5. 5. - a labeling term that denotesproducts produced under theauthority of the Organic FoodsProduction Act USDA National Organic Standards Board
    6. 6. - of, relating to, or containingcarbon compounds Merriam Webster Dictionary
    7. 7. Unqualified general claims ofenvironmental benefit aredifficult to interpret, anddepending on their context, mayconvey a wide range of meaningsto consumers FTC Part 260
    8. 8. - capable of being broken downespecially into innocuousproducts by the action of livingthings (as microorganisms) Merriam Webster Dictionary
    9. 9. Inherently BiodegradableReadily BiodegradablePrimary BiodegredationUltimate Biodegredation
    10. 10. Irritants AsphyxiantsAnaesthetics Systemic PoisonsCarcinogens MutagensTeratogens Sensitizers
    11. 11. - VOCs are a source of Ozone inthe troposphere Merriam Webster Dictionary
    12. 12. - Volatile Organic Compoundsany compound of carbon, excludingcarbon monoxide, carbon dioxide,carbonic acid, metallic carbides orcarbonates, and ammonium carbonate,which participates in atmosphericphotochemical reactions. EPA
    13. 13. Environmentally Friendly Dry CleaningAt XXXXXXXXX we are dedicated to greendry cleaning. We are committed towardhelping the environment through our useof only the most energy-efficienttechnology. Our manufacturer, XXXXXXXX,conforms to the most stringentenvironmental guidelines available whilealso offering an easy-to-use and powerfulsystem that quickly dry cleans clothes
    14. 14. We Pride Ourselves in Organic DryCleaningFor us it goes beyond laundry anddry cleaning, it is about beingresponsible and taking care of ourfragile environment. This haschanged the way we dry cleanclothes and has revolutionized ourcompany.
    15. 15. SOLVENT TERMINOLOGYCyclic Siloxane Degrades in atmosphereDibutoxy methane Slightly Biodegradable Biodegrades at aHydrocarbon moderate rateDipropylene glycol ether Inherently Biodegradablen-Propylbromide BiodegradableWaterCarbon Dioxide
    16. 16. SOLVENT STATUSCyclic Siloxane NoDibutoxy methane YesHydrocarbon YesDipropylene glycol ether Yes(1)n-Propylbromide YesWater NoCarbon Dioxide No(1) High boiling DPGEs can receive anexemption from reporting as a VOC dueto their low vapor pressure and lowreactivity for the formation of ozone.
    17. 17. SOLVENT Exposure LimitsCyclic Siloxane 10 ppmDibutoxy methane None reportedHydrocarbon 100 – 300 ppmDipropylene glycol ether 200 mg/m3 aerosoln-Propylbromide 25 – 50 ppmWater InhalationCarbon Dioxide Inhalation
    18. 18. Understand the solvent you are usingand what caveats you will need touse, if any.Make sure all of your CSRs know andunderstand this too.Look at all of your operations, notjust the solvent!!!!!!!!
    19. 19. *CLEANING TWICE*FULL LOADS*SEPARATING WASTE – RECYCLING*NEXT DAY?
    20. 20. *LIGHTING *TYPE – LED, CFL, etc. *HOURS OF OPERATION*INSULATION ON STEAM LINES*HEAT RECOVERY*WATER TOWER*LOAD SIZE
    21. 21. *LINT DISPOSAL*STILL BOTTOMS DISPOSAL*FILTER MEDIA DISPOSAL*SEPERATOR WATER
    22. 22. *HANGERS*POLY*REUSABLE GARMENT BAGS*PAPER - PAPERLESS
    23. 23. *FUEL EFFICIENT*CNG*ELECTRIC/HYBRID*COMPANY AND PERSONAL

    ×