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    Tweet Power Tweet Power Presentation Transcript

    • Tweet Power Getting the Most Out of Twitter Presented by Dawn A Crawford Communications Manager for Colorado Children’s Immunization Coalition & Social Media Strategist for BC/DC & Dana Rinderknecht
    • What is Your Twitter IQ? Fledgling Just spreading your wings Wise owl
    • Twitter Basics
      • Twitter is a real-time short messaging service that works over multiple networks and devices
      • Sending 140 character messages
      • Brand with your organizations name, logo and images
      • 21 Million Unique Visitors Internationally
          • Neilson July ‘09 - http://blog.nielsen.com/nielsenwire/online_mobile/social-media-stats-myspace-music-growing-twitters-big-move/
    • Who Tweets
      • Do You Know Who’s On Twitter - http://www.emarketer.com/Article.aspx?R=1007250
    • Networking
      • Twitter was and is a social networking service
      • It’s made to find new people and create new connections
      • Remember this is a friend builder first and foremost
    • Are you ready for Twitter?
      • Do you have autonomy to post information for your organization?
      • Do you have a crisis communications plan in place?
      • Do you have at least an hour a week to dedicated to Twitter?
      • Tweet – a Twitter update
      • Followers – the people who “listen” to what you are saying
      • Following – the people who YOU listen to on Twitter
      • @ Reply – allows you to reply to other Twitter users or notify them you have included them in a tweet
      • DM – a private direct message to another Twitter user
      • RT – retweet, think of it as a forward to all your Twitter followers
      • A lot of users utilize text messaging abbreviations
      Twitter Slang
    •  
    •  
    • Things to Remember
      • All tweets are PUBLIC and PERMANENT
        • You can DM something to a user but they can repost publicly
        • Even if you delete quickly, someone could have picked it up and retweeted just as quickly
      • Be nice, positive
      • This is your brand, take care of it
    • More Things to Remember
      • Interact
        • There is nothing more annoying than a user that doesn’t respond
      • This is one of the best ways to keep your cause top of mind for your supporter on a daily basis
      • Don’t cry if you lose followers
    • I’m Ready to Tweet… Now What?
    • Content Ideas
      • Share news articles
        • Set up a Google Alert about your cause and tweet daily headlines
        • Tweet your organization's press releases and media coverage
      • Promote events
    • Content Ideas Continued…
      • Website
        • Tweet teasers to pages on your website to entice people to read more about you
      • Newsletter articles
        • Create separate tweets for newsletter articles
    • Interact!
      • Encourage supporters
        • @reply users who are talking about your cause
      • Correct misinformation
        • Monitor Twitter and @ reply users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information
    • Interact Continued…
      • Customer Service
        • Ask followers to let you know when they have great or bad customer service
        • Make sure you RESPOND to these quickly
      • Hold a Tweet-Up
        • Create a Twitter event when an expert from your cause answers questions or tweets during an event
    •  
    • Fundraise
    • URL Shorteners
      • Allows you to shorten a long URL to share on Twitter
        • Hoot Suite – http://www.hootsuite.com
          • Tracks click throughs
        • Bit.ly – http://bit.ly/
    •  
    • Photo and Video Sharing
      • Photo sharing
        • Twit Pic – http://www.twitpic.com
        • 5 Ways to Share Photos on Twitter - http://mashable.com/2009/05/19/twitter-share-images/
      • Video sharing
        • Twit Vid – http://vidly.com/?twitvid
        • 5 Ways to Share Videos on Twitter - http://mashable.com/2009/05/23/video-for-twitter/
    •  
    • Monitoring and Searches
      • By monitoring Twitter you can get a pulse on how much people are talking about your cause. Great for encouraging users or correcting misinformation
      • Create live searches for your cause
      • @ Reply to Twitter users who are tweeting about your cause
    • Monitoring & Searching Examples
      • CCIC searches for “Immunizations” all day and when ever a parent says “I took Timmy to get his immunizations today – what a brave baby” we reply back thanking them for vaccinating their baby
      • An event planner sent me a tweet recommending their services after I said I was planning an upcoming event
      • Applications
      • TweetDeck – http://www.tweetdeck.com – desktop
      • HootSuite – http://www.hootsuite.com – online
    •  
    •  
    • Making Twitter Work For Your Organization
    • Tweet in 10-Minutes a Day
      • If you are short on time, you can schedule your tweet to go out when you are not at your desk
      • Use your Google Alerts for headline tweets
      • Respond to @ replies from the previous day
      • Check your monitoring application and tweet users with more information or encouragement
        • HootSuite allows you to schedule exactly when you want your tweets to go out
    •  
    • CoTweeting
      • Share the opportunity of maintaining your Twitter community with your staff and volunteers
      • Train different members of your staff & volunteers to upload to Twitter
      • Have them add tweets throughout the day to your organization's Twitter account
      • Monitor their work and correct as needed
      • “ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/
    • Twitter-atti
      • Create your own paparazzi or “Twitter-atti” - a group of your supporters who already use Twitter to help you spread information
      • Engage supporters, board members, staff, volunteers, etc to join a “Twitter-atti” for your cause
      • Email them a list of messages you’d like them to tweet for you
      • Great way to create a unified message across Twitter
    • Keep on Tweeting
    • Measurement
      • Measure your Twitter engagement on more than followers, but on the conversation
      • Count the number of RT and @ replies you get a month to measure engagement
      • Use Twitter tools to measure your success
        • HootSuite tracks your click thrus on URLs shortened by this application in a graph – HANDY!
        • “ Twittermania: 140+ More Twitter Tools” http://mashable.com/2008/05/24/14-more-twitter-tools/
    • Our Favorite Tweople
      • @ImmunizeCOKids – Colorado Children’s Immunization Coalition
      • @dana_rinder – Dana’s feed
      • @SocMediaRckStr – Social Media news feed by Dawn Crawford
      • @Mashable – Social Media news site
      • @YNPNDenver - Denver’s Young Nonprofit Professionals
      • @tuggl – Cause marketing website in Denver
      • @mistymontano – CBS4 producer and social media diva
      • Above all…
      • HAVE FUN!!!!
    • Questions?
      • Dawn Crawford 720-231-1930
      • [email_address]
      • http://bcdcideas.wordpress.com
      • http://www.linkedin.com/in/dawnacrawford
      • http://www.facebook.com/dawn.a.crawford
      • Dana Rinderknecht