Social media ninja wrap up
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Social media ninja wrap up Social media ninja wrap up Presentation Transcript

  • SOCIAL Media Ninja Wrap Up
    Puttin’ on the hurt for good!
  • Thank YOU Ninjas!
  • Our Secret Mission
    Crowd sourced our ideas for a project to push in 24-hours
    Selected 3 to choose from
    Picked the one that had the most legs
    “Parents to who are resistant to vaccines – my kid is fine because other kids are vaccinated”
    Pulled the idea out to a more general “herd immunity” to encompass more opportunities
  • Final Project
    Targeted to men to help build herd immunity
    Just in time for Father’s Day and the World Cup
    For all real men – dads, uncles, friends and neighbors
  • Method to the Madness
    Pre-Conference – Primed the Pump
    8:30 – 9:30 – Brainstorming
    9:30 – 10:30 – Project honing
    10:30 – 11:30
    Content Creation for Website
    Developing Press Release
    Social Media Platform Building
    Noon – Conference call with CA to launch web and graphic design
    11:30 – 1:30 – Lunch
    1:30 – 3:30
    Content Creation
    Social Media Platform Building
  • Method to the Madness 2
    3:30 – 4:30 – Site LIVE
    Pushing to Contacts
    Video Creation
    4:30 p.m. – Midnight
    Ninja “stewing”
    Midnight – 2 a.m.
    Video development
    1-pager
    Final Report
    2 – 8:30 a.m.
    Ninja sleeping & breakfast
    8:30 a.m.
    Final Report
  • Output
    Website – “Campaign home base”
    Media and blogger relations
    Facebook
    Twitter
    E-card
    Video
    YouTube channel
    1-pager
    Final Report
  • Specific Tasks
    Amanda
    Media Relations
    Twitter
    Dawn
    Organizer/Facilitator
    YouTube
    Facebook
    Video copywriting
    Edgar
    Website
    Graphic Design Liaison
    Video Development
    Guy Expert
  • Specific Tasks
    Heidi
    Content Creation
    E-Card
    1-Pager
    Research
    Meredith
    Content Creation
    Video Development
    Niche junk
  • Website
    “Home base” for the campaign
    http://www.vaccinatenow.org/realguysimmunize
    Site went live 4 p.m. EST
    Rotating photos
    4 Tabs
    iHerd = FAQs and information
    Captain’s Corner = Share YOUR stories
    Resources = links and factoids about herd immunity
    About Us
    Sharability
    Facebook, Twitter and YouTube
  • Media Release & Outreach
    Posted media release on Pitch Engine
    http://www.pitchengine.com/realguysimmunize/real-guys-immunize/70471/
    Wrote a guest blog post
    Sent to team contacts and to Twitter contacts
    Primed the pump before the event
    Results – 438 views
    Left Brain/Right Brain & Wellsphere- http://www.wellsphere.com/autism-autism-spectrum-article/real-guys-immunize/1140519
    Posted to MomsLikeMe and other niche social networks
    Constant Contact
    Northern Nevada Immunization Coalition - 690 emails – 100 opens – 16% open rate at 12:48 a.m. EST
  • Facebook
    Page
    http://www.facebook.com/guysimmunize
    116 Fans
    Asked people to share your photos of Real Guys who Immunize! Post a photo of a yourself or a guy in your life that is doing what it takes to stop disease
    Ad
    http://www.facebook.com/ads/manage/adgroups.php?campaign_id=6002533641571&act=39191943
    Impressions: 92,946
    Cost: $16.66
    Insights
    http://www.facebook.com/dawn.a.crawford#!/business/insights/?pages&i=135367683145447
    Too early!
  • Twitter
    Account
    http://twitter.com/guysimmunize
    Followers: 34
    Hashtag tracking
    Who is tweeting
    How many tweets
    What days
    http://wthashtag.com/Realguysimmunize
    63 tweets, 37 contributors
    http://wthashtag.com/Guysimmunize
    36 tweets, 16 contributors
  • Twitter 2
    Twitter Analytics
    Total tweets
    RT depth
    Users and visibility
    Tweet locations
    Most influential tweeters
    http://my.tweetmeme.com/analytics/6216
    Visibility 23,313
    Locations: Philadelphia, Washington, San Mateo, Denver
  • YouTube
    Set up a channel on YouTube
    http://www.youtube.com/user/RealGuysImmunize
    Added favorite videos from partners
    Insights
    http://www.youtube.com/my_videos_insight
    Too soon!
  • E-Card
    Cost $2.99
    http://secure.smilebox.com/ecom/openTheBox?sendevent=4d54637a4d7a63354e44493d0d0a&blogview=true&campaign=blog_instructions_directurl_makeyourown
    No personalization, but really cute
  • 1-Pager
    Decided not to implement
    Felt it was redundant to the website
    Good lesson – don’t overdo
  • Video
    Concept video
    Ran out of time to produce a video
    Lesson: This was the icing on the cake, we kept loosing track of getting it done and pushing it down the “to do” list.
  • Handy Tips
    Create a central Gmail account so everyone can share files easily
    Use one name and password on all the sites
    Post what you have, when you have it
    Listen
    Ask for help
    Take time for brakes
    Have fun!
  • Lessons Learned
    Really doable! Just be willing to take the risk
    Let people do their jobs
    Collaboration is a benefit
    We couldn’t have done it by ourselves
    Smaller, focused teams can be more
    Specific responsibilities make things happen
    Don’t have to reinvent the wheel
    Have to have a understanding of what is out there
    Facilitate brainstorm sessions is a must
    If it’s not fun – you won’t work hard on it
  • More Lessons Learned
    Force breaks
    Experiment with and expanding and contracting team
    Technology can be LAME!!!!
    All perspectives is valuable
    Accept the perimeters of the project and focus on what you can impact
    Tag line is important – fun and catchy
    With a tight time frame focus on achievable goals
    Virtual teams work – good ideas and good work is boundless
    6 perfect strangers can make anything happen
    Celebrate every great achievement with a Philly Cheese Steak
  • Press Kit
    Pitch this resource to your local media outlets, bloggers and organization contacts as a great Father’s Day story
    Send the Pitch Engine press release
    http://www.pitchengine.com/realguysimmunize/real-guys-immunize/70471/
    Use the guest post on your blog
    http://www.facebook.com/note.php?created&&suggest&note_id=128212430543791&id=135367683145447
    Share of Facebook, Twitter and YouTube
    Send a e-card to the men in your life
  • Make It Live On
    YOU can be part of this campaign
    Send to your friends, family and colleagues
    Share a story in the “Captain’s Corner”
    If you want to upload items to the sites – just let Dawn know – dawnacrawford@yahoo.com