Social media ninja wrap up

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Social media ninja wrap up

  1. 1. SOCIAL Media Ninja Wrap Up<br />Puttin’ on the hurt for good!<br />
  2. 2. Thank YOU Ninjas!<br />
  3. 3. Our Secret Mission<br />Crowd sourced our ideas for a project to push in 24-hours<br />Selected 3 to choose from<br />Picked the one that had the most legs<br />“Parents to who are resistant to vaccines – my kid is fine because other kids are vaccinated”<br />Pulled the idea out to a more general “herd immunity” to encompass more opportunities<br />
  4. 4. Final Project<br />Targeted to men to help build herd immunity<br />Just in time for Father’s Day and the World Cup<br />For all real men – dads, uncles, friends and neighbors<br />
  5. 5. Method to the Madness<br />Pre-Conference – Primed the Pump<br />8:30 – 9:30 – Brainstorming<br />9:30 – 10:30 – Project honing<br />10:30 – 11:30<br />Content Creation for Website<br />Developing Press Release<br />Social Media Platform Building<br />Noon – Conference call with CA to launch web and graphic design<br />11:30 – 1:30 – Lunch<br />1:30 – 3:30 <br />Content Creation<br />Social Media Platform Building<br />
  6. 6. Method to the Madness 2<br />3:30 – 4:30 – Site LIVE<br />Pushing to Contacts<br />Video Creation<br />4:30 p.m. – Midnight<br />Ninja “stewing”<br />Midnight – 2 a.m.<br />Video development<br />1-pager<br />Final Report<br />2 – 8:30 a.m.<br />Ninja sleeping & breakfast<br />8:30 a.m.<br />Final Report<br />
  7. 7. Output<br />Website – “Campaign home base”<br />Media and blogger relations<br />Facebook<br />Twitter<br />E-card<br />Video<br />YouTube channel<br />1-pager<br />Final Report<br />
  8. 8. Specific Tasks<br />Amanda<br />Media Relations<br />Twitter<br />Dawn<br />Organizer/Facilitator<br />YouTube<br />Facebook<br />Video copywriting<br />Edgar<br />Website<br />Graphic Design Liaison<br />Video Development<br />Guy Expert<br />
  9. 9. Specific Tasks<br />Heidi<br />Content Creation<br />E-Card<br />1-Pager<br />Research<br />Meredith<br />Content Creation<br />Video Development<br />Niche junk<br />
  10. 10. Website<br />“Home base” for the campaign<br />http://www.vaccinatenow.org/realguysimmunize<br />Site went live 4 p.m. EST<br />Rotating photos<br />4 Tabs<br />iHerd = FAQs and information<br />Captain’s Corner = Share YOUR stories<br />Resources = links and factoids about herd immunity<br />About Us<br />Sharability<br />Facebook, Twitter and YouTube<br />
  11. 11. Media Release & Outreach<br />Posted media release on Pitch Engine<br />http://www.pitchengine.com/realguysimmunize/real-guys-immunize/70471/<br />Wrote a guest blog post<br />Sent to team contacts and to Twitter contacts<br />Primed the pump before the event<br />Results – 438 views<br />Left Brain/Right Brain & Wellsphere- http://www.wellsphere.com/autism-autism-spectrum-article/real-guys-immunize/1140519<br />Posted to MomsLikeMe and other niche social networks<br />Constant Contact<br />Northern Nevada Immunization Coalition - 690 emails – 100 opens – 16% open rate at 12:48 a.m. EST<br />
  12. 12. Facebook<br />Page<br />http://www.facebook.com/guysimmunize<br />116 Fans<br />Asked people to share your photos of Real Guys who Immunize! Post a photo of a yourself or a guy in your life that is doing what it takes to stop disease<br />Ad<br />http://www.facebook.com/ads/manage/adgroups.php?campaign_id=6002533641571&act=39191943<br />Impressions: 92,946<br />Cost: $16.66<br />Insights<br />http://www.facebook.com/dawn.a.crawford#!/business/insights/?pages&i=135367683145447<br />Too early!<br />
  13. 13. Twitter<br />Account<br />http://twitter.com/guysimmunize<br />Followers: 34<br />Hashtag tracking<br />Who is tweeting<br />How many tweets<br />What days<br />http://wthashtag.com/Realguysimmunize<br />63 tweets, 37 contributors<br />http://wthashtag.com/Guysimmunize<br />36 tweets, 16 contributors<br />
  14. 14. Twitter 2<br />Twitter Analytics<br />Total tweets<br />RT depth<br />Users and visibility<br />Tweet locations<br />Most influential tweeters<br />http://my.tweetmeme.com/analytics/6216<br />Visibility 23,313<br />Locations: Philadelphia, Washington, San Mateo, Denver<br />
  15. 15. YouTube<br />Set up a channel on YouTube<br />http://www.youtube.com/user/RealGuysImmunize<br />Added favorite videos from partners<br />Insights<br />http://www.youtube.com/my_videos_insight<br />Too soon!<br />
  16. 16. E-Card<br />Cost $2.99<br />http://secure.smilebox.com/ecom/openTheBox?sendevent=4d54637a4d7a63354e44493d0d0a&blogview=true&campaign=blog_instructions_directurl_makeyourown<br />No personalization, but really cute<br />
  17. 17. 1-Pager<br />Decided not to implement<br />Felt it was redundant to the website<br />Good lesson – don’t overdo<br />
  18. 18. Video<br />Concept video<br />Ran out of time to produce a video<br />Lesson: This was the icing on the cake, we kept loosing track of getting it done and pushing it down the “to do” list.<br />
  19. 19. Handy Tips<br />Create a central Gmail account so everyone can share files easily<br />Use one name and password on all the sites<br />Post what you have, when you have it<br />Listen<br />Ask for help<br />Take time for brakes<br />Have fun!<br />
  20. 20. Lessons Learned<br />Really doable! Just be willing to take the risk<br />Let people do their jobs<br />Collaboration is a benefit<br />We couldn’t have done it by ourselves<br />Smaller, focused teams can be more<br />Specific responsibilities make things happen<br />Don’t have to reinvent the wheel<br />Have to have a understanding of what is out there<br />Facilitate brainstorm sessions is a must<br />If it’s not fun – you won’t work hard on it<br />
  21. 21. More Lessons Learned<br />Force breaks<br />Experiment with and expanding and contracting team<br />Technology can be LAME!!!!<br />All perspectives is valuable<br />Accept the perimeters of the project and focus on what you can impact<br />Tag line is important – fun and catchy<br />With a tight time frame focus on achievable goals<br />Virtual teams work – good ideas and good work is boundless<br />6 perfect strangers can make anything happen<br />Celebrate every great achievement with a Philly Cheese Steak<br />
  22. 22. Press Kit<br />Pitch this resource to your local media outlets, bloggers and organization contacts as a great Father’s Day story<br />Send the Pitch Engine press release<br />http://www.pitchengine.com/realguysimmunize/real-guys-immunize/70471/<br />Use the guest post on your blog<br />http://www.facebook.com/note.php?created&&suggest&note_id=128212430543791&id=135367683145447<br />Share of Facebook, Twitter and YouTube<br />Send a e-card to the men in your life<br />
  23. 23. Make It Live On<br />YOU can be part of this campaign<br />Send to your friends, family and colleagues<br />Share a story in the “Captain’s Corner”<br />If you want to upload items to the sites – just let Dawn know – dawnacrawford@yahoo.com<br />

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