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Intersection of Social Media & Fundraising - NC State
 

Intersection of Social Media & Fundraising - NC State

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    Intersection of Social Media & Fundraising - NC State Intersection of Social Media & Fundraising - NC State Presentation Transcript

    • Intersection of Social Media and Fundraising
      Presented by
      Dawn A Crawford
      Social Media & Communications Consultant
      @SocMediaRckStr
      http://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg
    • Social Media is a Conversation
    • Do NOT Be This Guy
      http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
    • Social Media is a Relationship
      http://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
    • Creating Your Sustainable Plan
      Master Tools
      Make a Plan
      Pick-A-Platform
      Explore & Experiment
      Take It Off Line
      Quit
    • http://www.flickr.com/photos/bre/552152780/sizes/l/
    • Social Media DashboardHootSuite – HootSuite.com
      • Manage all your social media in one place
      • Schedule updates
      • Batch upload
      • Analytics
    • Analytics for $5 a Month!
    • Peer-To-Peer Fundraising
      • 7.5% transaction fees are industry standard + monthly fees
      • Make sure it’s completely social media optimized
      • Start small and repeat
    • http://2.bp.blogspot.com/_kGD_KvOuMfc/TIP1uR6fEZI/AAAAAAAABN0/QKA99Ag0fEA/s1600/signpost.jpg
    • Prime the Pump
      • Give value
      • Be a person
      • Identify champions
      • Take it off social media
      • Engage often
    • Create a Plan
      • Time limited
      • Clear call to action
      • Creative themes work
      • Update often
      • Use multi-media
      • Ideas!
      • Beth Kanter Case Study Search http://www.bethkanter.org/category/case-studies/
    • Surround Sound Approach
      • Mention on all your current communications – newsletters, website, etc.
      • Engage bloggers to tell your story
      • Leverage advocates to repost
      • Reach out to the media
    • http://jasonpollock.tv/wp-content/uploads/2010/08/SocialMediaMap.jpg
      • Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community
      • Ask often
      • Leverage celebrations with Causes
      • Backend through Network for Good
      • Get on VIP's radar
      • Ask for Retweets
      • Leverage advocates
      • Fundraise one tweet at a time
      • Have a sponsor/partner match number of tweets $1 up to a total
      • Video is the next social media revolution – be ready for it!
      • Great article on video fundraising ideas:
      • Video Can Help Boost Donations in End-Of-The-Year Fundraising - http://www.bethkanter.org/hoffman-vide/
      • Tips for Shooting A Winning Video For Your Nonprofit - http://www.bethkanter.org/tips-video-shoot/
      • Claim your page – you never know
      • Do check-in fundraiser with a corporate sponsor
      • Showcase what the fundraiser will fund – people, places and things
      • Feature guest posts by bloggers about why they donate = your customers
    • http://ashleyuporter.com/wp-content/uploads/2010/12/idea_bulb.jpg
    • Project Overview
      Purpose:
      • Year-end fundraising campaign for the Autism Science Foundation
      • Get small/medium donors who have some autism familiarity to donate
      Distribution: Social media, website and email
      Timeline:
      • Material development: November 12 – November 30
      • Campaign: December 1 – December 31
      http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
    • Set Realistic Goals
      Contribute to achieving the ASF's year-end fundraising goal
      Of $15,000
      Contribute to an 15% increase in ASF's Twitter and Facebook followership for the month
      Receive 2,000 views on the video
      Place 5 posts on blogs
      Place 1 media story
    • Campaign Elements
      Landscape Analysis
      Campaign Logo Development
      Video
      Website/Blog
      Email Flight
      Social Media Engagement
      Blogger Outreach
      Media Outreach
      Thank You Notes
    • Website – Recipe4Hope.org
      1,016 visits (758 absolute unique visits)
      74.41% new visits
      63 sources and mediums drove traffic to the site
      Nearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)
    • One of the best engagement tools of the campaign
      Highlights included cookie photos and December 15 Status Update Contest
      13% “Like” increase for the month
      1,585% increase in Post Views in comparison to Nov 2010
      16% increase in Post Feedback in comparison to Nov 2010
    • 5% overall increase in Twitter followers
      Frequency – 101 tweets
      Reach – 4,540 followers
      Impressions – 219,318 followers
      175 clicks on links in tweets
      Biggest lull around Christmas
    • Media & Bloggers
      2 media stories including USA Today “How to make your impact this holiday season”
      15 Placed Blog Posts and got 2 “Ripples”
    • Call2Action Widget
      Donation widget that could be embedded in blogs or websites
      • 32,593 Hits
      • 15,756 Unique Views
    • Fundraising Stats
      $10,954 raised online between 11/30 - 12/31
      64 gifts overall
      $171 average gift
    • Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time
      $307 donations + some larger donations through ASF website
      6 national blog posts
      31 tweets with amazing reach
    • Social Media is a Conversation
    • Explore
    • Nerd Out & Experiment
      http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
    • Take It Off Line
      http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
    • Say Bye-Bye
      http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
    • Passion is Infectious
      http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
    • Biz Card + Magic = Presentation + Reading List
      Dawn Crawford
      Principal Communicator
      bcdcideas.com
      dawnacrawford@gmail.com
      720-231-1930
      @SocMediaRckStr