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Intersection of Social Media & Fundraising - NC State

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  • 1. Intersection of Social Media and Fundraising
    Presented by
    Dawn A Crawford
    Social Media & Communications Consultant
    @SocMediaRckStr
    http://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg
  • 2. Social Media is a Conversation
  • 3. Do NOT Be This Guy
    http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
  • 4. Social Media is a Relationship
    http://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
  • 5. Creating Your Sustainable Plan
    Master Tools
    Make a Plan
    Pick-A-Platform
    Explore & Experiment
    Take It Off Line
    Quit
  • 6. http://www.flickr.com/photos/bre/552152780/sizes/l/
  • 7. Social Media DashboardHootSuite – HootSuite.com
    • Manage all your social media in one place
    • 8. Schedule updates
    • 9. Batch upload
    • 10. Analytics
  • Analytics for $5 a Month!
  • 11. Peer-To-Peer Fundraising
    • 7.5% transaction fees are industry standard + monthly fees
    • 12. Make sure it’s completely social media optimized
    • 13. Start small and repeat
  • http://2.bp.blogspot.com/_kGD_KvOuMfc/TIP1uR6fEZI/AAAAAAAABN0/QKA99Ag0fEA/s1600/signpost.jpg
  • 14. Prime the Pump
  • Create a Plan
    • Time limited
    • 19. Clear call to action
    • 20. Creative themes work
    • 21. Update often
    • 22. Use multi-media
    • 23. Ideas!
    • 24. Beth Kanter Case Study Search http://www.bethkanter.org/category/case-studies/
  • Surround Sound Approach
    • Mention on all your current communications – newsletters, website, etc.
    • 25. Engage bloggers to tell your story
    • 26. Leverage advocates to repost
    • 27. Reach out to the media
  • http://jasonpollock.tv/wp-content/uploads/2010/08/SocialMediaMap.jpg
  • 28.
    • Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community
    • 29. Ask often
    • 30. Leverage celebrations with Causes
    • 31. Backend through Network for Good
    • Get on VIP's radar
    • 32. Ask for Retweets
    • 33. Leverage advocates
    • 34. Fundraise one tweet at a time
    • 35. Have a sponsor/partner match number of tweets $1 up to a total
    • Video is the next social media revolution – be ready for it!
    • 36. Great article on video fundraising ideas:
    • 37. Video Can Help Boost Donations in End-Of-The-Year Fundraising - http://www.bethkanter.org/hoffman-vide/
    • 38. Tips for Shooting A Winning Video For Your Nonprofit - http://www.bethkanter.org/tips-video-shoot/
    • Claim your page – you never know
    • 39. Do check-in fundraiser with a corporate sponsor
    • Showcase what the fundraiser will fund – people, places and things
    • 40. Feature guest posts by bloggers about why they donate = your customers
  • http://ashleyuporter.com/wp-content/uploads/2010/12/idea_bulb.jpg
  • 41. Project Overview
    Purpose:
    • Year-end fundraising campaign for the Autism Science Foundation
    • Get small/medium donors who have some autism familiarity to donate
    Distribution: Social media, website and email
    Timeline:
    • Material development: November 12 – November 30
    • Campaign: December 1 – December 31
    http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  • 42. Set Realistic Goals
    Contribute to achieving the ASF's year-end fundraising goal
    Of $15,000
    Contribute to an 15% increase in ASF's Twitter and Facebook followership for the month
    Receive 2,000 views on the video
    Place 5 posts on blogs
    Place 1 media story
  • 43. Campaign Elements
    Landscape Analysis
    Campaign Logo Development
    Video
    Website/Blog
    Email Flight
    Social Media Engagement
    Blogger Outreach
    Media Outreach
    Thank You Notes
  • 44. Website – Recipe4Hope.org
    1,016 visits (758 absolute unique visits)
    74.41% new visits
    63 sources and mediums drove traffic to the site
    Nearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)
  • 45. One of the best engagement tools of the campaign
    Highlights included cookie photos and December 15 Status Update Contest
    13% “Like” increase for the month
    1,585% increase in Post Views in comparison to Nov 2010
    16% increase in Post Feedback in comparison to Nov 2010
  • 46. 5% overall increase in Twitter followers
    Frequency – 101 tweets
    Reach – 4,540 followers
    Impressions – 219,318 followers
    175 clicks on links in tweets
    Biggest lull around Christmas
  • 47. Media & Bloggers
    2 media stories including USA Today “How to make your impact this holiday season”
    15 Placed Blog Posts and got 2 “Ripples”
  • 48. Call2Action Widget
    Donation widget that could be embedded in blogs or websites
    • 32,593 Hits
    • 15,756 Unique Views
  • 49. Fundraising Stats
    $10,954 raised online between 11/30 - 12/31
    64 gifts overall
    $171 average gift
  • 50. Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time
    $307 donations + some larger donations through ASF website
    6 national blog posts
    31 tweets with amazing reach
  • 51. Social Media is a Conversation
  • 52. Explore
  • 53. Nerd Out & Experiment
    http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
  • 54. Take It Off Line
    http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
  • 55. Say Bye-Bye
    http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
  • 56. Passion is Infectious
    http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  • 57. Biz Card + Magic = Presentation + Reading List
    Dawn Crawford
    Principal Communicator
    bcdcideas.com
    dawnacrawford@gmail.com
    720-231-1930
    @SocMediaRckStr