Social Media 102: You’ve got Friends, Followers and Subscribers…Now What? Presented by Dawn Crawford Communications Director at Colorado Children’s Immunization Coalition & Social Media Strategist at BC/DC + Dana Rinderknecht Giving Manager at the Community First Foundation

Presented by

Dawn Crawford

Communications Director at Colorado Children’s Immunization Coalition &

Social Media Strategist at BC/DC

+

Dana Rinderknecht

Giving Manager at the Community First Foundation

Listen

What Do YOU Want to Get Out of This Class?

What Do YOU Want to Get

Out of This Class?

Make Sure It’s Working

Fundraising

Best Practice Target Strategy Make the ASK

Target

Strategy

Make the ASK

Share

Need More to Say?

Chatty Cathy Use content already created Be a real person Interact, interact, interact Schedule your updates - Take a few hours a week to pre-write blog posts and updates Facebook Updates – Social Tomorrow – http://www.socialtomorrow.com Twitter Updates - HootSuite – http://hootsuite.com URL shortener Track click-thru Schedule tweets Tweet from multiple accounts individually or aggregate Live search to engage in conversations and find new accounts to follow

Use content already created

Be a real person

Interact, interact, interact

Schedule your updates - Take a few hours a week to pre-write blog posts and updates

Facebook Updates – Social Tomorrow – http://www.socialtomorrow.com

Twitter Updates - HootSuite – http://hootsuite.com

URL shortener

Track click-thru

Schedule tweets

Tweet from multiple accounts individually or aggregate

Live search to engage in conversations and find new accounts to follow

Keep talking… Share news articles Set up a Google Alert about your cause and tweet daily headlines Tweet your organization's press releases and media coverage Website Link to teasers to pages on your website to entice people to read more about you Newsletter articles Create separate updates for newsletter articles Encourage supporters Reply users who are talking about your cause

Share news articles

Set up a Google Alert about your cause and tweet daily headlines

Tweet your organization's press releases and media coverage

Website

Link to teasers to pages on your website to entice people to read more about you

Newsletter articles

Create separate updates for newsletter articles

Encourage supporters

Reply users who are talking about your cause

Yap, yap, yap… Correct misinformation Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information Customer Service Ask followers to let you know when they have great or bad customer service Make sure you RESPOND to these quickly Event Ideas Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event Meet-Up – Have your online community meet offline at a restaurant or small venue Offer social media friend only offers or fundraisers

Correct misinformation

Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information

Customer Service

Ask followers to let you know when they have great or bad customer service

Make sure you RESPOND to these quickly

Event Ideas

Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event

Meet-Up – Have your online community meet offline at a restaurant or small venue

Offer social media friend only offers or fundraisers

@ Reply Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list. Fan Page - http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165 Add all your information from your website, brochures, videos and photos Cause Page for donations - http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049 Flair Mascot profiles

@ Reply

Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list.

Fan Page - http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165

Add all your information from your website, brochures, videos and photos

Cause Page for donations - http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049

Flair

Mascot profiles

Photo sharing Twit Pic – http://www.twitpic.com 5 Ways to Share Photos on Twitter - http://mashable.com/2009/05/19/twitter-share-images / Video sharing Twit Vid – http://vidly.com/?twitvid 5 Ways to Share Videos on Twitter - http://mashable.com/2009/05/23/video-for-twitter /

Photo sharing

Twit Pic – http://www.twitpic.com

5 Ways to Share Photos on Twitter - http://mashable.com/2009/05/19/twitter-share-images /

Video sharing

Twit Vid – http://vidly.com/?twitvid

5 Ways to Share Videos on Twitter - http://mashable.com/2009/05/23/video-for-twitter /

Share

ROI & Measurement

Not Your Typical Tool Social media should be measured on real interactions Set realistic goals Social media should NOT be evaluated in the same way as traditional advertising or communications It’s okay to FAIL

Social media should be measured on real interactions

Set realistic goals

Social media should NOT be evaluated in the same way as traditional advertising or communications

It’s okay to FAIL

HootSuite – http://hootsuite.com URL shortener Track click-thru Schedule tweets Tweet from multiple accounts individually or aggregate Live search to engage in conversations and find new accounts to follow TweetDeck – www.TweetDeck.com Desktop application Live search to engage Live search to engage in conversations and find new accounts to follow TwitterCounter – www.twittercounter.com Track the number of tweets you do a day Compare update, friend and following stats to other accounts Social Oomph – www.socialoomph.com Auto-follow Automatic DMs Find followers

HootSuite – http://hootsuite.com

URL shortener

Track click-thru

Schedule tweets

Tweet from multiple accounts individually or aggregate

Live search to engage in conversations and find new accounts to follow

TweetDeck – www.TweetDeck.com

Desktop application

Live search to engage Live search to engage in conversations and find new accounts to follow

TwitterCounter – www.twittercounter.com

Track the number of tweets you do a day

Compare update, friend and following stats to other accounts

Social Oomph – www.socialoomph.com

Auto-follow

Automatic DMs

Find followers

Share

Save Time

Engage in 20-Minutes a Day If you are short on time, you can schedule your updates to go out when you are not at your desk Use your Google Alerts for headline updates Respond to @ replies from the previous day Check your monitoring application and respond to users with more information or encouragement HootSuite and SocialTomorrow.com allows you to schedule your updates

If you are short on time, you can schedule your updates to go out when you are not at your desk

Use your Google Alerts for headline updates

Respond to @ replies from the previous day

Check your monitoring application and respond to users with more information or encouragement

HootSuite and SocialTomorrow.com allows you to schedule your updates

Team Updates Share the opportunity of maintaining your Twitter community with your staff and volunteers Train different members of your staff & volunteers to update your accounts Have them add updates throughout the day to your organization's accounts Monitor their work and correct as needed “ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/

Share the opportunity of maintaining your Twitter community with your staff and volunteers

Train different members of your staff & volunteers to update your accounts

Have them add updates throughout the day to your organization's accounts

Monitor their work and correct as needed

“ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/

Spread It Out Use social media as a transitional tool between projects Release creative energy Enjoy engaging with your followers

Use social media as a transitional tool between projects

Release creative energy

Enjoy engaging with your followers

Share

Dealing with Meanies

Be Calm Take a deep breath DO reply – very important to reply Don’t take it personally Take the high road Stay on mission Acknowledge their fear, anger, pain, etc. Run your response by a co-worker/boss

Take a deep breath

DO reply – very important to reply

Don’t take it personally

Take the high road

Stay on mission

Acknowledge their fear, anger, pain, etc.

Run your response by a co-worker/boss

What’s Next?

Experiment

Fail Epically

Have FUN!

Thank YOU! Dawn Crawford CCIC Communications Director Crawford.dawn@tchden.org 720-777-8917 http://www.childrensimmunization.org & http://bcdcideas.wordpress.com Dana Rinderknecht Community First Foundation GivingFirst Manager drinderknecht@communityfirstfoundation.org 720-898-5911 http://www.GivingFirst.org

Dawn Crawford

CCIC Communications Director

Crawford.dawn@tchden.org 720-777-8917

http://www.childrensimmunization.org & http://bcdcideas.wordpress.com

Dana Rinderknecht

Community First Foundation GivingFirst Manager drinderknecht@communityfirstfoundation.org 720-898-5911 http://www.GivingFirst.org