Make your social networks word for you UN Women's Conference
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Make your social networks word for you UN Women's Conference

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Make your social networks word for you UN Women's Conference Make your social networks word for you UN Women's Conference Presentation Transcript

  • Make Your Social Networks Work For You
    • Presented by
    • Dawn A Crawford - @SocMediaRckStr
    • Social Media & Communications Consultant
  • http://www.flickr.com/photos/karla_k/2776839587/sizes/l/
  • Do NOT Be This Girl http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
  • Social Media is a Conversation
  • Your Future is HERE
      • Over 50% of the world’s population is under 30-years-old - 96% of them have joined a social network
      • Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts
      • Kindle eBooks Outsold Paper Books on Christmas
      • 24 of the 25 largest newspapers are experiencing record declines in circulation
    http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  • Build TRUST
    • 78% of consumers trust peer recommendations
      • Only 14% trust advertisements
      • Only 18% of traditional TV campaigns generate a positive ROI
  •  
  • Creating Your Sustainable Plan
    • Master Tools
    • Interact
    • Explore & Experiment
    • Take It Off Line
    • Quit
  • http://www.flickr.com/photos/bre/552152780/sizes/l/
  • Social Media Dashboard HootSuite – HootSuite.com
  • Analytics for $5 a Month!
  • Google Alerts – Google.com/Alerts
    • Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community
    • More visuals the better – pack your page with photos, videos, fun stories
    • Specific, simple fundraisers work – ask often!
    • Measure and evaluate
    • Become a trusted source for your cause
    • Get on VIP's radar
    • Mini market research – ask questions!
    • Find writers for your blog
    • Leverage your advocates
    • Video is the next social media revolution – be ready for it!
    • Like other videos
    • Play with on-screen messages & choose your own adventure
    • Take advantage of the YouTube Nonprofit Program - http://www.youtube.com/nonprofits
    • Claim your page – you never know
    • Run a competition among employees, volunteers to win a silly prize
    • Do check-in fundraiser with a corporate sponsor
    • Think of other mediums other than words – video, scanned art, photos
    • Showcase your best features – people, places and things
    • Feature guest posts by bloggers
  • Interact
    • Ask questions
    • Engage bloggers
    • Answer questions
    • Tell stories
    • Information Sharing
    • Events
    • Fundraising - Friendraising
    • Employee Engagement
    • Peek Behind-the-Scenes
    • BE REAL!
    http://www.flickr.com/photos/patrickyc/4404679667/sizes/l/
  • Social Media is a Conversation
  • Explore
  • Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
  • Take It Off Line http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
  • Say Bye-Bye http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
  • Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  • Biz Card + Magic = Presentation + Reading List
    • Dawn Crawford
    • Principal Communicator
    • bcdcideas.com
    • [email_address]
    • 720-231-1930
    • @SocMediaRckStr