Make your social networks word for you UN Women's Conference

591 views
532 views

Published on

Published in: Business, Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
591
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Make your social networks word for you UN Women's Conference

  1. 1. Make Your Social Networks Work For You <ul><li>Presented by </li></ul><ul><li>Dawn A Crawford - @SocMediaRckStr </li></ul><ul><li>Social Media & Communications Consultant </li></ul>
  2. 2. http://www.flickr.com/photos/karla_k/2776839587/sizes/l/
  3. 3. Do NOT Be This Girl http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
  4. 4. Social Media is a Conversation
  5. 5. Your Future is HERE <ul><ul><li>Over 50% of the world’s population is under 30-years-old - 96% of them have joined a social network </li></ul></ul><ul><ul><li>Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts </li></ul></ul><ul><ul><li>Kindle eBooks Outsold Paper Books on Christmas </li></ul></ul><ul><ul><li>24 of the 25 largest newspapers are experiencing record declines in circulation </li></ul></ul>http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  6. 6. Build TRUST <ul><li>78% of consumers trust peer recommendations </li></ul><ul><ul><li>Only 14% trust advertisements </li></ul></ul><ul><ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul></ul>
  7. 8. Creating Your Sustainable Plan <ul><li>Master Tools </li></ul><ul><li>Interact </li></ul><ul><li>Explore & Experiment </li></ul><ul><li>Take It Off Line </li></ul><ul><li>Quit </li></ul>
  8. 9. http://www.flickr.com/photos/bre/552152780/sizes/l/
  9. 10. Social Media Dashboard HootSuite – HootSuite.com
  10. 11. Analytics for $5 a Month!
  11. 12. Google Alerts – Google.com/Alerts
  12. 13. <ul><li>Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community </li></ul><ul><li>More visuals the better – pack your page with photos, videos, fun stories </li></ul><ul><li>Specific, simple fundraisers work – ask often! </li></ul><ul><li>Measure and evaluate </li></ul>
  13. 14. <ul><li>Become a trusted source for your cause </li></ul><ul><li>Get on VIP's radar </li></ul><ul><li>Mini market research – ask questions! </li></ul><ul><li>Find writers for your blog </li></ul><ul><li>Leverage your advocates </li></ul>
  14. 15. <ul><li>Video is the next social media revolution – be ready for it! </li></ul><ul><li>Like other videos </li></ul><ul><li>Play with on-screen messages & choose your own adventure </li></ul><ul><li>Take advantage of the YouTube Nonprofit Program - http://www.youtube.com/nonprofits </li></ul>
  15. 16. <ul><li>Claim your page – you never know </li></ul><ul><li>Run a competition among employees, volunteers to win a silly prize </li></ul><ul><li>Do check-in fundraiser with a corporate sponsor </li></ul>
  16. 17. <ul><li>Think of other mediums other than words – video, scanned art, photos </li></ul><ul><li>Showcase your best features – people, places and things </li></ul><ul><li>Feature guest posts by bloggers </li></ul>
  17. 18. Interact <ul><li>Ask questions </li></ul><ul><li>Engage bloggers </li></ul><ul><li>Answer questions </li></ul><ul><li>Tell stories </li></ul><ul><li>Information Sharing </li></ul><ul><li>Events </li></ul><ul><li>Fundraising - Friendraising </li></ul><ul><li>Employee Engagement </li></ul><ul><li>Peek Behind-the-Scenes </li></ul><ul><li>BE REAL! </li></ul>http://www.flickr.com/photos/patrickyc/4404679667/sizes/l/
  18. 19. Social Media is a Conversation
  19. 20. Explore
  20. 21. Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
  21. 22. Take It Off Line http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
  22. 23. Say Bye-Bye http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
  23. 24. Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  24. 25. Biz Card + Magic = Presentation + Reading List <ul><li>Dawn Crawford </li></ul><ul><li>Principal Communicator </li></ul><ul><li>bcdcideas.com </li></ul><ul><li>[email_address] </li></ul><ul><li>720-231-1930 </li></ul><ul><li>@SocMediaRckStr </li></ul>

×