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Is this thing on social media measurement nc tech4-good 2013 updated 6-6


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You’ve been posting Facebook updates, sending the snappy 140 character tweets, and adding videos to your YouTube channel, but is it making a difference for your nonprofit? Measuring social media can …

You’ve been posting Facebook updates, sending the snappy 140 character tweets, and adding videos to your YouTube channel, but is it making a difference for your nonprofit? Measuring social media can be a daunting task, but with a few handy tools and a standard reporting structure, you can effectively measure your efforts. Promise!

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    • 1. Is This Thing On?How to Measure Your Social Media EffortsPresented byDawn A CrawfordSocial Media & Communications Consultant@SocMediaRckStr
    • 2. • Raleigh-based full service communications &fundraising agency that works exclusively withnonprofits• Over 10 years of dedicated nonprofit experiencepaired with 7+ years of corporate advertisingexperience• Bring us your problem and we’ll solve it2Some of our Awesome Clients:
    • 3. YourNonprofitMediaRelationsSocialMediaCommStrategyGraphicDesignAdvertisingWebsiteVideosOnlineFundraising
    • 4. Where Are We Going Today?Tools thatWork!What isReasonable?How Do IGet Started?WhyMeasure?
    • 5. Why Measure?Value yourtimeReportimpact tofoundations& donorsImproveyour effortsPermissionto STOP
    • 6. How Do I Get Started?CommunicationsPlan•What is importantto you?•Baselines•Content strategyReportingTool•Spreadsheet orGoogle Docs•Analysis reportRepeat•Do it the same timevery month!•6 month & 12month reviews
    • 7. Things to TrackFollowerCountsInteractionsContentthatperformsSuccesses+Challenges
    • 8. What is Reasonable to Expect?Depends on YOUR community5% organic/10% paid “Like” growth5% follower growth2-3% views growth5% follower growth
    • 9. Tools MakeUs Human
    • 10. Your Tool: Facebook AnalyticsBasic• Fan Growth• Most PopularPosts• WinsAdvanced• Talking AboutThis• UserFrequency• Demographics• Challenges
    • 11. OverviewSnapshot of your usage and interactionRockstar Tip: Last 30 days + 7 days
    • 12. Page Post ListingsDetailed information about your posts.Reach = Eyeballs EU= ClicksTAT = Engagement Virality = TAT/ReachRockstar Tip: SORT!
    • 13. Likes - DemographicsYour current fan demographics – age, gender, city and languageRockstar Tip: See Likes – past ~250 fans
    • 14. Likes – Count & TrafficYour current fan counts & how they are coming to your pageRockstar Tip: Pay attention to Unlikes
    • 15. Reach – DemographicsWhere your fans are influential – age, gender and location
    • 16. Reach – Counts & FrequencyHow many people are being reached and how oftenRockstar Tip: Pay attention to Frequency
    • 17. Comparing FrequencyNP 12K+ Fans, State-wide,100% OrganicNP 22K+ Fans, Nation-wide,10% Organic/90% Paid
    • 18. Reach – VisitsSee where your fans responded to contentRockstar Tip: Repeat spikes
    • 19. Talking About This – DemographicsWho are your super fansRockstar Tip: Use cities to campaign
    • 20. Talking About This – ContentHelps you track which content resonatedRockstar Tip: Mine the additionalcategories in the dropdown
    • 21. Your Tools:HootSuite -- $5.99 a month/$71.88 a year OR $1,800 a year for EnterpriseTwitonomy -- $20 a month/$240 a yearBasic• FollowerGrowth• Clicks• RetweetCounts• WinsAdvanced• Superfans• Locations• Challenges
    • 22. Click Summary – SummarySee when content activateda click through
    • 23. Click Summary – Region & ReferrersSee where your users are atand what online platform they are using
    • 24. Click Summary – ContentWhich were your most clicked on links
    • 25. Twitonomy – Content by MentionsHelps you track which content resonated
    • 26. Twitonomy – Most Active UsersIdentify Super FansRockstar Tip: Get these peopleto an offline event
    • 27. Twitonomy – Top RetweetsIndicates reach and resonance of copyRockstar Tip: Thanks your topretweeters every month!
    • 28. More Tools!Tweetreach - - FREETwitalyzer - - PAIDCrowdbooster - - PAIDSproutSocial - - PAID
    • 29. Your Tool: YouTube AnalyticsBasic• Views• Likes• CommentsAdvanced• MinutesWatched• SubscriberGrowth
    • 30. How do I find my analytics?
    • 31. Performance & EngagementTrack views, subscribers, likes & commentsRockstar Tip: Change the dates
    • 32. Top ContentTrack views on videosRockstar Tip: Watch average minutes watched
    • 33. Demographics & TrafficTracks viewer locations and traffic sources
    • 34. Your Tools:Pinterest AnalyticsPinPuffBasic• Followers• Repins• WinsAdvanced• Traffic towebsite• Likes• Comments• Challenges
    • 35. Influence RatingsInteresting to track how wellyour content is being spreadRockstar Tip: You want your rating to be 40-70 or 70+
    • 36. Other ToolsPin League - - PAID
    • 37. Your Tool:StatigramBasic• Followers• Likes• Comments• WinsAdvanced• Activityaround ahashtag• Content
    • 38. LikesThe number of people liking your content
    • 39. CommentsNumber of people interacting with your content
    • 40. Rolling Monthly EngagementCompares Likes and Comments month by month
    • 41. Most Engaged FollowersWho has liked your content the mostRockstar Tip: Befriend these people IRL
    • 42. Cool Bonus
    • 43. partingthoughts
    • 44. Social Media is aConversation
    • 45. Explore
    • 46. Nerd Out & Experiment
    • 47. Say Bye-Bye
    • 48. Passion isInfectious
    • 49. Biz Card + Internet Magic = Presentationbcdcideas.comdawnacrawford@gmail.com720-231-1930@SocMediaRckStrDon’t forget to get yourrockstar profile pic made!