Intersection of Fundraising and Social Media - AFP Western North Carolina 2013
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Intersection of Fundraising and Social Media - AFP Western North Carolina 2013

  • 559 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
559
On Slideshare
559
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Ideas!

Transcript

  • 1. Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr Intersection of Social Media and Fundraising http://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg
  • 2. • Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits • Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience • Bring us your problem and we’ll solve it Clients, Experience & Affiliations 2
  • 3. Social Media is a Conversation
  • 4. Why Add Social Media to the Mix • Pushes communication to your members and donors • It’s where they are already spending time • Makes your organization feel innovative & easier to find • Sometimes easier than a updating a website
  • 5. Testing! Testing! • Don’t know where to start? • Do a quick test of your members and donors to see where they are spending their social media time • Use a free tool like SurveyMonkey or Google polls
  • 6. tools make us human http://www.flickr.com/photos/bre/552152780/sizes/l/
  • 7. • Update members on events, new programs or fundraising totals • Recruit new members – “shop before you buy” • Become a thought leader - Share interesting news about your cause
  • 8. Group Page Restricted Membership X Can Open to the Public X X Cover Image X X Events X X Upload Documents X Advertise on Facebook X Upload Photos X X Analytics X Timeline Features X Vanity URL X
  • 9.  Make It Powerful  • Use images and videos • Have your members turn on “notifications” so they get all your posts • Take advantage of the cover photo to showcase members or cause • Snag a vanity URL
  • 10. • Live tweet events • Update members on events/fundraising totals • Recruit new members • Share interesting news • Get on VIP's radar • Fundraise one tweet at a time - Have a sponsor/partner match number of tweets $1 up to a total
  • 11. Cool Tool - Social Media Dashboard HootSuite – HootSuite.com • Manage Twitter & Facebook in one place • Schedule updates • Batch upload • Analytics
  • 12. • Video is the next social media revolution – be ready for it! • Need more of an example than Kony 2012? • Share videos of events, members, leaders • Tell story of who you help!
  • 13. • Visual pin board of photos and ideas • 3rd most visited social media site • Primarily happy photos, but can be used for good • Create a board for committee members for an event • Try a visual “laundry list” of fundraising impact
  • 14. • Photo sharing social network for iPhones and Androids • Bought by Facebook in April so it will be around for a while • Big hashtag culture • Try a photo contest or just advertise your fundraisers • Show your cause and members • Can send images to Facebook, Twitter or blog
  • 15. Google+ • Great for SEO • Still VERY early adopter • Hybrid of Facebook and Twitter – long form information sharing • Hang Outs are fun thing to play with • Example: • Ottawa Public Health - https://plus.google.com/114449461171984600499/posts
  • 16. Find Your Mix News X X X Photos X X X X X Videos X X X X X Events X X X Information Sharing X X X Builds Trust X X X X More Women X X X Unknown Unknown Lots of Interaction X X X X X X 16
  • 17. start a ripple
  • 18. Prime the Social Media Pump • Give value • Be a person • Identify champions • Take it off social media • Engage often
  • 19. Peer-to-Peer Fundraising: How It Works Give Donations Create Fundraising Pages & Ask for Donations Starts an Online Campaign Nonprofit Supporters, Board, Staff & Volunteers Co-Workers Friends & Family Network
  • 20. Peer-To-Peer Fundraising • 7.5% transaction fees are industry standard + monthly fees • Make sure it’s completely social media optimized • Start small and repeat
  • 21. Mega Example – Charity: water $3,000,000 as of late 2010
  • 22. parting thoughts http://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg
  • 23. Social Media is a Conversation
  • 24. Explore
  • 25. Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
  • 26. Say Bye-Bye http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
  • 27. Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  • 28. Biz Card + Internet Magic = Presentation bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr