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Intersection of Fundraising and Social Media - AFP Western North Carolina 2013
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Intersection of Fundraising and Social Media - AFP Western North Carolina 2013



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  • 1. Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr Intersection of Social Media and Fundraising
  • 2. • Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits • Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience • Bring us your problem and we’ll solve it Clients, Experience & Affiliations 2
  • 3. Social Media is a Conversation
  • 4. Why Add Social Media to the Mix • Pushes communication to your members and donors • It’s where they are already spending time • Makes your organization feel innovative & easier to find • Sometimes easier than a updating a website
  • 5. Testing! Testing! • Don’t know where to start? • Do a quick test of your members and donors to see where they are spending their social media time • Use a free tool like SurveyMonkey or Google polls
  • 6. tools make us human
  • 7. • Update members on events, new programs or fundraising totals • Recruit new members – “shop before you buy” • Become a thought leader - Share interesting news about your cause
  • 8. Group Page Restricted Membership X Can Open to the Public X X Cover Image X X Events X X Upload Documents X Advertise on Facebook X Upload Photos X X Analytics X Timeline Features X Vanity URL X
  • 9.  Make It Powerful  • Use images and videos • Have your members turn on “notifications” so they get all your posts • Take advantage of the cover photo to showcase members or cause • Snag a vanity URL
  • 10. • Live tweet events • Update members on events/fundraising totals • Recruit new members • Share interesting news • Get on VIP's radar • Fundraise one tweet at a time - Have a sponsor/partner match number of tweets $1 up to a total
  • 11. Cool Tool - Social Media Dashboard HootSuite – • Manage Twitter & Facebook in one place • Schedule updates • Batch upload • Analytics
  • 12. • Video is the next social media revolution – be ready for it! • Need more of an example than Kony 2012? • Share videos of events, members, leaders • Tell story of who you help!
  • 13. • Visual pin board of photos and ideas • 3rd most visited social media site • Primarily happy photos, but can be used for good • Create a board for committee members for an event • Try a visual “laundry list” of fundraising impact
  • 14. • Photo sharing social network for iPhones and Androids • Bought by Facebook in April so it will be around for a while • Big hashtag culture • Try a photo contest or just advertise your fundraisers • Show your cause and members • Can send images to Facebook, Twitter or blog
  • 15. Google+ • Great for SEO • Still VERY early adopter • Hybrid of Facebook and Twitter – long form information sharing • Hang Outs are fun thing to play with • Example: • Ottawa Public Health -
  • 16. Find Your Mix News X X X Photos X X X X X Videos X X X X X Events X X X Information Sharing X X X Builds Trust X X X X More Women X X X Unknown Unknown Lots of Interaction X X X X X X 16
  • 17. start a ripple
  • 18. Prime the Social Media Pump • Give value • Be a person • Identify champions • Take it off social media • Engage often
  • 19. Peer-to-Peer Fundraising: How It Works Give Donations Create Fundraising Pages & Ask for Donations Starts an Online Campaign Nonprofit Supporters, Board, Staff & Volunteers Co-Workers Friends & Family Network
  • 20. Peer-To-Peer Fundraising • 7.5% transaction fees are industry standard + monthly fees • Make sure it’s completely social media optimized • Start small and repeat
  • 21. Mega Example – Charity: water $3,000,000 as of late 2010
  • 22. parting thoughts
  • 23. Social Media is a Conversation
  • 24. Explore
  • 25. Nerd Out & Experiment
  • 26. Say Bye-Bye
  • 27. Passion is Infectious
  • 28. Biz Card + Internet Magic = Presentation 720-231-1930 @SocMediaRckStr