Presented by
Dawn A Crawford
Social Media & Communications Consultant
@SocMediaRckStr
Intersection of Social Media
and Fun...
• Raleigh-based full service communications & fundraising
agency that works exclusively with nonprofits
• Over 10 years of...
Social Media is
a Conversation
Why Add Social Media to the Mix
• Pushes communication
to your members and
donors
• It’s where they are
already spending t...
Testing! Testing!
• Don’t know where to
start?
• Do a quick test of your
members and donors to
see where they are
spending...
tools make
us human
http://www.flickr.com/photos/bre/552152780/sizes/l/
• Update members on
events, new programs
or fundraising totals
• Recruit new members
– “shop before you
buy”
• Become a th...
Group Page
Restricted Membership X
Can Open to the Public X X
Cover Image X X
Events X X
Upload Documents X
Advertise on F...
 Make It Powerful 
• Use images and videos
• Have your members
turn on “notifications”
so they get all your
posts
• Take...
• Live tweet events
• Update members on
events/fundraising totals
• Recruit new members
• Share interesting news
• Get on ...
Cool Tool - Social Media Dashboard
HootSuite – HootSuite.com
• Manage Twitter & Facebook in one place
• Schedule updates
•...
• Video is the next social
media revolution – be
ready for it!
• Need more of an
example than Kony
2012?
• Share videos of...
• Visual pin board of photos
and ideas
• 3rd most visited social media
site
• Primarily happy photos, but
can be used for ...
• Photo sharing social
network for iPhones and
Androids
• Bought by Facebook in
April so it will be around
for a while
• B...
Google+
• Great for SEO
• Still VERY early adopter
• Hybrid of Facebook and Twitter – long form
information sharing
• Hang...
Find Your Mix
News X X X
Photos X X X X X
Videos X X X X X
Events X X X
Information Sharing X X X
Builds Trust X X X X
Mor...
start
a
ripple
Prime the Social Media Pump
• Give value
• Be a person
• Identify champions
• Take it off social media
• Engage often
Peer-to-Peer Fundraising:
How It Works
Give Donations
Create Fundraising
Pages & Ask for
Donations
Starts an Online
Campai...
Peer-To-Peer Fundraising
• 7.5% transaction
fees are industry
standard + monthly
fees
• Make sure it’s
completely social
m...
Mega Example – Charity: water
$3,000,000 as of late 2010
parting
thoughts
http://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg
Social Media is a
Conversation
Explore
Nerd Out & Experiment
http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
Say Bye-Bye
http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
Passion is
Infectious
http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
Biz Card + Internet Magic = Presentation
bcdcideas.com
dawnacrawford@gmail.com
720-231-1930
@SocMediaRckStr
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Intersection of Fundraising and Social Media - AFP Western North Carolina 2013

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  • Intersection of Fundraising and Social Media - AFP Western North Carolina 2013

    1. 1. Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr Intersection of Social Media and Fundraising http://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg
    2. 2. • Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits • Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience • Bring us your problem and we’ll solve it Clients, Experience & Affiliations 2
    3. 3. Social Media is a Conversation
    4. 4. Why Add Social Media to the Mix • Pushes communication to your members and donors • It’s where they are already spending time • Makes your organization feel innovative & easier to find • Sometimes easier than a updating a website
    5. 5. Testing! Testing! • Don’t know where to start? • Do a quick test of your members and donors to see where they are spending their social media time • Use a free tool like SurveyMonkey or Google polls
    6. 6. tools make us human http://www.flickr.com/photos/bre/552152780/sizes/l/
    7. 7. • Update members on events, new programs or fundraising totals • Recruit new members – “shop before you buy” • Become a thought leader - Share interesting news about your cause
    8. 8. Group Page Restricted Membership X Can Open to the Public X X Cover Image X X Events X X Upload Documents X Advertise on Facebook X Upload Photos X X Analytics X Timeline Features X Vanity URL X
    9. 9.  Make It Powerful  • Use images and videos • Have your members turn on “notifications” so they get all your posts • Take advantage of the cover photo to showcase members or cause • Snag a vanity URL
    10. 10. • Live tweet events • Update members on events/fundraising totals • Recruit new members • Share interesting news • Get on VIP's radar • Fundraise one tweet at a time - Have a sponsor/partner match number of tweets $1 up to a total
    11. 11. Cool Tool - Social Media Dashboard HootSuite – HootSuite.com • Manage Twitter & Facebook in one place • Schedule updates • Batch upload • Analytics
    12. 12. • Video is the next social media revolution – be ready for it! • Need more of an example than Kony 2012? • Share videos of events, members, leaders • Tell story of who you help!
    13. 13. • Visual pin board of photos and ideas • 3rd most visited social media site • Primarily happy photos, but can be used for good • Create a board for committee members for an event • Try a visual “laundry list” of fundraising impact
    14. 14. • Photo sharing social network for iPhones and Androids • Bought by Facebook in April so it will be around for a while • Big hashtag culture • Try a photo contest or just advertise your fundraisers • Show your cause and members • Can send images to Facebook, Twitter or blog
    15. 15. Google+ • Great for SEO • Still VERY early adopter • Hybrid of Facebook and Twitter – long form information sharing • Hang Outs are fun thing to play with • Example: • Ottawa Public Health - https://plus.google.com/114449461171984600499/posts
    16. 16. Find Your Mix News X X X Photos X X X X X Videos X X X X X Events X X X Information Sharing X X X Builds Trust X X X X More Women X X X Unknown Unknown Lots of Interaction X X X X X X 16
    17. 17. start a ripple
    18. 18. Prime the Social Media Pump • Give value • Be a person • Identify champions • Take it off social media • Engage often
    19. 19. Peer-to-Peer Fundraising: How It Works Give Donations Create Fundraising Pages & Ask for Donations Starts an Online Campaign Nonprofit Supporters, Board, Staff & Volunteers Co-Workers Friends & Family Network
    20. 20. Peer-To-Peer Fundraising • 7.5% transaction fees are industry standard + monthly fees • Make sure it’s completely social media optimized • Start small and repeat
    21. 21. Mega Example – Charity: water $3,000,000 as of late 2010
    22. 22. parting thoughts http://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg
    23. 23. Social Media is a Conversation
    24. 24. Explore
    25. 25. Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
    26. 26. Say Bye-Bye http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
    27. 27. Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
    28. 28. Biz Card + Internet Magic = Presentation bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr
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