Intersection between social media and fundraising green edition

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Intersection between social media and fundraising green edition

  1. 1. Intersection of Social Media and Fundraising: Green Edition Presented by Dawn & Brian Crawford Social Media & Communications Consultants @SocMediaRckStr http://www.free-background-wallpaper.com/images/wallpapers/1680x1050/flower-backgrounds/green-leaf-texture.jpg
  2. 2. • Raleigh-based full service agency that works exclusively with nonprofits• Nearly 10 years of dedicated nonprofit experience paired with 7 years of corporate advertising experience• Offer a full range of services – bring us your problem and we’ll solve itClients, Experience & Affiliations 2
  3. 3. Do NOT Be This Guy http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
  4. 4. Social Media isa Conversation
  5. 5. Social Media is aRelationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
  6. 6. Creating Your Sustainable Plan Make a Plan Peer-to-Peer Fundraising Master Tools Pick-A-Platform Get Some Ideas Final Thoughts
  7. 7. pick adirection http://portcanaveralcove.com/Lost%20Ibis.jpg
  8. 8. Prime the Pump• Give value• Be a person• Identify champions• Take it off social media• Engage often
  9. 9. Create a Plan• Time limited• Clear call to action• Creative themes work• Update often• Use multi-media• Ideas! • Beth Kanter Case Study Search http://www.bethkanter.org/category/case- studies/
  10. 10. Surround Sound Approach• Mention on all your current communications – newsletters, website, etc.• Engage bloggers to tell your story• Leverage advocates to repost• Reach out to the media
  11. 11. startaripple
  12. 12. Peer-to-Peer Fundraising: How It Works Starts an Online Nonprofit Campaign Supporters, Create Fundraising Board, Staff Pages & Ask for & Volunteers Donations Friends &Network Family Co-Workers Give Donations
  13. 13. Peer-To-Peer Fundraising • 7.5% transaction fees are industry standard + monthly fees • Make sure it’s completely social media optimized • Start small and repeat
  14. 14. Mega Example – Charity: water $3,000,000 as of late 2010
  15. 15. Green Examples• “Win”• Corporate Sponsor - Moosejaw• Crowdrise - http://www.crowdrise.com/teamyel lowdogwatersh/fundraiser/mooseja w • Gift List • Cute photo • Razoo - http://www.razoo.com/story/Sustai nable-Harvest-International-2
  16. 16. tools make us human http://www.flickr.com/photos/bre/552152780/sizes/l/
  17. 17. Social Media Dashboard HootSuite – HootSuite.com• Manage all your social media in one place• Schedule updates• Batch upload• Analytics
  18. 18. Analytics for $5 a Month!
  19. 19. • Come HOME to Facebook - make your cause mesh with peoples personal lives = family, friends and community• Ask often• Leverage celebrations with Causes • Backend through Network for Good
  20. 20. • Get on VIPs radar• Ask for Retweets• Leverage advocates• Fundraise one tweet at a time • Have a sponsor/partner match number of tweets $1 up to a total
  21. 21. • Video is the next social media revolution – be ready for it!• Great article on video fundraising ideas: • Video Can Help Boost Donations in End-Of-The-Year Fundraising - http://www.bethkanter.org/hoffman-vide/ • Tips for Shooting A Winning Video For Your Nonprofit - http://www.bethkanter.org/tips-video-shoot/
  22. 22. • Claim your page – you never know• Do check-in fundraiser with a corporate sponsor
  23. 23. • Showcase what the fundraiser will fund – people, places and things• Feature guest posts by bloggers about why they donate = your customers
  24. 24. ideashttp://ashleyuporter.com/wp-content/uploads/2010/12/idea_bulb.jpg
  25. 25. Project Overview Purpose: • Year-end fundraising campaign for the Autism Science Foundation • Get small/medium donors who have some autism familiarity to donate Distribution: Social media, website and email Timeline: • Material development: November 12 – November 30 • Campaign: December 1 – December 31http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  26. 26. Set Realistic GoalsContribute to achieving the ASFs year-end fundraising goalOf $15,000Contribute to an 15% increase in ASFs Twitter and Facebook followership for the monthReceive 2,000 views on the videoPlace 5 posts on blogsPlace 1 media story
  27. 27. Campaign ElementsLandscape AnalysisCampaign Logo DevelopmentVideoWebsite/BlogEmail FlightSocial Media EngagementBlogger OutreachMedia OutreachThank You Notes
  28. 28. Website – Recipe4Hope.org1,016 visits (758 absolute unique visits)74.41% new visits63 sources and mediums drove traffic to the siteNearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)
  29. 29. One of the best engagement tools of the campaignHighlights included cookie photos and December 15 Status Update Contest13% “Like” increase for the month1,585% increase in Post Views in comparison to Nov 201016% increase in Post Feedback in comparison to Nov 2010
  30. 30. 5% overall increase in Twitter followersFrequency – 101 tweetsReach – 4,540 followersImpressions – 219,318 followers175 clicks on links in tweetsBiggest lull around Christmas
  31. 31. Media & Bloggers2 media stories including USA Today “How to make your impact this holiday season”15 Placed Blog Posts and got 2 “Ripples”
  32. 32. Call2Action WidgetDonation widget that could be embedded in blogs or websites• 32,593 Hits• 15,756 Unique Views
  33. 33. Fundraising Stats$10,954 raised online between 11/30 - 12/3164 gifts overall$171 average gift
  34. 34. Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time$307 donations + some larger donations through ASF website6 national blog posts31 tweets with amazing reach
  35. 35. Facebook Asks • Different ways to give • Tell them how • Clear, achievable call to action • Hootsuite can kill your feed visibility
  36. 36. Facebook Asks • Give a goal • Needs urgency • Bury in a blog post • Thank people
  37. 37. Viral Facebook Photos
  38. 38. Photo Contests• Raised over $253,000 in 2010 and $600,000 in 2009• Entry $5, votes $1• Read more: http://philanthropy.com/blogs/prospecting/top- dogs-raise-money-in-pet-photo-contest/19166
  39. 39. Gift Lists • People are buying air • Links to a e-commerce site • Any conservation nonprofit could do this
  40. 40. Social EnterpriseThanks to RE3.org for the tip
  41. 41. partingthoughtshttp://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg
  42. 42. Social Media is a Conversation
  43. 43. Explore
  44. 44. Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
  45. 45. Take It Off Line http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
  46. 46. Say Bye-Bye http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
  47. 47. Passion is Infectioushttp://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  48. 48. Biz Card + Magic = Presentation + Reading List Dawn & Brian Crawford bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr

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