#11NTC We Are Media: Blogging Presentation


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#11NTC We Are Media: Blogging Presentation

  1. 1. We Are Media: Blogging Presented by Dawn Crawford Social Media & Communications Strategist at BC/DC Ideas & Leandra Ganko Web Designer/Developer for LeGa Design Group
  2. 2. 1 st Half <ul><li>Introductions </li></ul><ul><li>Why do you want to blog? </li></ul><ul><li>Getting Started </li></ul><ul><li>Wordpress Dashboard Overview </li></ul><ul><li>Superstars of Blogging </li></ul>
  3. 3. 2 nd Half <ul><li>Let's Get Blogging </li></ul><ul><li>Publish! </li></ul><ul><li>Blog Show and Tell </li></ul><ul><li>Creating a Sustainable Blog </li></ul><ul><li>Promoting Your Blog </li></ul><ul><li>Measuring Your Success </li></ul>
  4. 4. You never really understand a person until you consider things from his point of view. - Harper Lee Welcome AUTHORS! http://media-2.web.britannica.com/eb-media/91/126891-050-C7043366.jpg
  5. 5. Everyone thinks of changing the world, but no one thinks of changing himself. – Leo Tolstoy Why Blog? http://nibiryukov.narod.ru/nb_pinacoteca/nb_pinacoteca_painting/nb_pinacoteca_gay_portrait_of_leo_tolstoy.jpg
  6. 6. <ul><li>Share your amazing story </li></ul><ul><li>Thank volunteers, board members, staff & supporters </li></ul><ul><li>Give supporters a behind-the-scenes look </li></ul><ul><li>Give staff an creative outlet </li></ul><ul><li>Further your cause </li></ul><ul><li>Establish your expertise </li></ul>
  7. 7. All my life I've looked at words as though I were seeing them for the first time. - Ernest Hemingway Rules??!! http://blog.syracuse.com/shelflife/2008/07/hemingway.jpg
  8. 8. <ul><li>Okay, there are no rules, but here are some guidelines </li></ul><ul><li>Update on a schedule </li></ul><ul><li>Grammatically correct </li></ul><ul><li>Write with substance </li></ul><ul><li>Link to other information </li></ul><ul><li>Tags and categories! </li></ul><ul><li>Add photos/graphics </li></ul><ul><li>Write intriguing headlines </li></ul>
  9. 9. Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. - John Steinbeck What to Write About http://fansinaflashbulb.files.wordpress.com/2009/06/steinbeck.jpg
  10. 10. Idea BOUNCE!
  11. 11. <ul><li>Pick a niche – talk about your cause </li></ul><ul><li>Outstanding donations </li></ul><ul><li>Classes/Education </li></ul><ul><li>Success Stories </li></ul><ul><li>Clients </li></ul><ul><li>News that affects your cause </li></ul><ul><li>Get others to guest post </li></ul>
  12. 12. All great achievements require time. - Maya Angelou Let's Dig In http://lib.utexas.edu/exhibits/portraits/images/23.jpg
  13. 13. I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal. - Jane Austen Who to Read http://lib.utexas.edu/exhibits/portraits/images/23.jpg
  14. 14. <ul><li>Museum of Life and Science – Department focused blogs written by employees </li></ul><ul><ul><li>http://www.lifeandscience.org </li></ul></ul><ul><ul><li>http://mlsanimaldepartment.blogspot.com/2010/03/get-good-look-now.html </li></ul></ul><ul><ul><li>http://blogs.ncmls.org/greg-dodge/2010/03/11/snakes/ </li></ul></ul><ul><li>National Wildlife Foundation – Mission blogging </li></ul><ul><ul><li>http://blogs.nwf.org/ </li></ul></ul><ul><li>Colorado Health Foundation – Organizational blogging, lots of event blogging </li></ul><ul><ul><li>http://coloradohealth.typepad.com/health_relay/ </li></ul></ul><ul><li>More Examples: </li></ul><ul><li>ONE blog - http://one.org/blog/ </li></ul><ul><li>MOMA's Inside/Out - http://www.moma.org/explore/inside_out </li></ul>
  15. 15. <ul><li>We Are Media - http://www.wearemedia.org/ </li></ul><ul><li>Beth’s NPO Social Media Blog – http://beth.typepad.com/ </li></ul><ul><li>Kivi’s NPO Communications Blog - http://www.nonprofitmarketingguide.com/blog </li></ul><ul><li>John Haydon - http://www.johnhaydon.com/ </li></ul><ul><li>Wild Apricot - http://www.wildapricot.com/blogs/newsblog/default.aspx </li></ul><ul><li>Duck Call from Big Duck - http://www.bigducknyc.com/blog/ </li></ul><ul><li>Pamela's Grant Writing Blog - http://www.pamelasgrantwritingblog.com/ </li></ul><ul><li>Pulse and Signal - http://pulseandsignal.com/ </li></ul><ul><li>Have Fun, Do Good - http://havefundogood.blogspot.com/ </li></ul><ul><li>Just for fun: </li></ul><ul><ul><li>http://www.cuteoverload.com </li></ul></ul><ul><ul><li>http://stuffwhitepeoplelike.com/ </li></ul></ul><ul><ul><li>http://www.dooce.com/ </li></ul></ul><ul><ul><li>http://CrapIMake.Wordpress.com </li></ul></ul>
  16. 16. The question isn't who is going to let me; it's who is going to stop me. - Ayn Rand Get Writing! http://drx.typepad.com/photos/uncategorized/2007/09/03/ayn_rand_4.jpg
  17. 17. Another flaw in the human character is that everybody wants to build & nobody wants to do maintenance . - Kurt Vonnegut Building a Sustainable Blog http://www.theblacklaser.net/blog/wp-content/uploads/2009/01/vonnegut2.jpg
  18. 18. <ul><li>Make an editorial calendar – content & publishing schedule </li></ul><ul><li>Set-up a Google Reader or RSS </li></ul><ul><li>Assemble a team </li></ul><ul><li>Solicit guest posts </li></ul><ul><li>Blog in spurts </li></ul><ul><li>Create regular columns </li></ul>
  19. 19. Cut out all these exclamation points. An exclamation point is like laughing at your own joke. - F. Scott Fitzgerald Finding Readers http://www.library.cornell.edu/olinuris/ref/fitzreading.jpg
  20. 20. <ul><li>Include blog address on all your collateral </li></ul><ul><li>Post on social media channels – Facebook, Twitter, etc. </li></ul><ul><li>Add email subscription </li></ul><ul><li>Include a teaser article in newsletters </li></ul><ul><li>Guest posts on other blogs </li></ul><ul><li>Exchange links with your favorite blogs </li></ul><ul><li>List your blog on blog directories </li></ul>
  21. 21. It's a matter of taking the side of the weak against the strong, something the best people have always done. - Harriet Beecher Stowe Measure Your Success http://webpage.pace.edu/kculkin/files/mariachild.jpg
  22. 22. <ul><li>Page views </li></ul><ul><li>Comments </li></ul><ul><li>Links </li></ul><ul><li>Employee, donor engagement </li></ul>
  23. 23. Now Get Writing! <ul><li>Dawn A Crawford </li></ul><ul><li>dawnacrawford@gmail.com </li></ul><ul><li>720-231-1930 </li></ul><ul><li>http://www.bcdcideas.com </li></ul><ul><li>@SocMediaRckStr </li></ul><ul><li>http://www.Facebook.com/Dawn.A.Crawford </li></ul><ul><li>http://crapimake.wordpress.com (blog) </li></ul><ul><li>Leandra Ganko </li></ul><ul><li>leandra@legadesigngroup.com </li></ul><ul><li>919.932.9366 </li></ul><ul><li>http://www.legadesigngroup.com/ </li></ul><ul><li>@tlkativ </li></ul><ul><li>http://www.ericandleandra.com/ (blog) </li></ul>
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