#10NIC Social media for immunization promotion & education dac10


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Background: Immunization professionals may have heard of Facebook, Twitter, and YouTube, but often don’t know how to put it to work for their organization. The Colorado Children’s Immunization Coalition (CCIC) has created a social media strategy to reach healthcare professionals, parents and parents-to-be to increase childhood vaccination coverage. CCIC would prefer to present this session with immunization champions Every Child by Two and the Immunization Action Coalition.

Setting: Public health agency or organization providing outreach and education to the public about vaccinations

Population: Healthcare professionals engaged in social media. Objectives:

* Reasons why an immunization organization should engage in social media
* The basics about the most popular social media platforms
* Strategies to engage your coworkers and community

Project Description: CCIC staff will share their knowledge and experience on getting started with the most popular social media tools and how to use social media to build awareness for programs, gain vaccine advocates and correct misinformation. CCIC has utilized social media to reach coalition members, new moms and increase the overall positive awareness of vaccines since January 2009. They have focused their outreach on the following platforms: · Facebook - http://www.facebook.com/ImmunizeCOKids · YouTube - http://www.youtube.com/user/ImmunizeCOKids · RSS - http://childrensimmunization.mediaroom.com/index.php?s=43&pagetemplate=rss · Twitter - www.twitter.com/ImmunizeCOKids · Mom Blog – http://Coloradomom2mom.wordpress.com

Results/Lessons Learned: CCIC has created an online community of vaccine advocates and has positioned itself as the social media “go to” resource. With their tips and insights, any vaccine organization or advocate can engage in social media. The participants in this session will 1) Understand the basics about the most popular social media platforms; 2) How to effectively engage in social media; 3) Discover strategies to encourage your coworkers and community to participate; 4) Build a connection with an immunization coalition who is engaged in social media – we’ll friend you too!

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  • What is the one magic take away from this session?
  • Be a person. Social media is about being social and interactive. It can be very, very hard for governments and nonprofits to be real Make real connections with people, have fun and be a honest to goodness person.
  • #10NIC Social media for immunization promotion & education dac10

    1. 1. Social Media for Immunization Promotion & Education Tools for Getting Started On Social Media <ul><li>Presented by </li></ul><ul><li>Dawn Crawford </li></ul><ul><li>Communications Director </li></ul>
    2. 2. Why We Must Engage http://www.flickr.com/photos/billward/3315280404/
    3. 3. Why It’s Important <ul><li>Parents do vaccinate (80%) but over half have concerns about safety </li></ul><ul><li>The conversation is happening online on Twitter, Facebook, YouTube, Blogs, etc. </li></ul><ul><ul><li>“ Vaccine Wars” PBS Dateline Documentary – April 27 </li></ul></ul><ul><li>Parents are asking questions about vaccines and we can give them the answers </li></ul><ul><li>We MUST confront misinformation </li></ul><ul><li>We CAN increase the pro-vaccine chatter </li></ul>
    4. 4. Social Media Is Here to Stay <ul><li>According to a April ’09 Neilson Report* </li></ul><ul><li>Total unique users in the USA – 167 million </li></ul><ul><li>In February 2009, social network usage exceeded Web-based e-mail usage for the first time. </li></ul><ul><li>The fastest growing demographic of users is 35 – 55 years old </li></ul>* http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-global-lanscapefinal1.pdf http://mashable.com/2010/01/22/facebook-twitter-social-media-usage-stats/
    5. 5. Powerful Tool For Good
    6. 6. Power of Social Media <ul><li>Be a super hero for your cause </li></ul><ul><li>Create real connections with real people </li></ul><ul><li>Reach pregnant moms and new moms (18 - 35 year olds) </li></ul><ul><li>Share information, latest studies, clinic times, new policies </li></ul><ul><li>Answer questions peer-to-peer </li></ul><ul><li>Most of it is free, granted it takes time , but it's free! </li></ul><ul><li>It’s fun and you make REAL connections </li></ul>
    7. 7. Getting Ready for Launch!
    8. 8. My Super Secret Magic Tip for Social Media?
    9. 9. BE A PERSON!
    10. 10. Create A Plan <ul><li>Listen </li></ul><ul><ul><li>Watch what other organizations are doing </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Be curious and experiment on personal accounts </li></ul></ul><ul><li>Policy </li></ul><ul><ul><li>Share with your leadership about what you’ve learned </li></ul></ul><ul><ul><li>Write a policy that allows you freedom with oversight </li></ul></ul>
    11. 11. Pick Your Perfect Combo <ul><li>Facebook = Friend Builder </li></ul><ul><li>Twitter = Broadcast & Community Builder </li></ul><ul><ul><li>Can be used on a phone or a computer </li></ul></ul><ul><li>YouTube = Broadcast Content to the World </li></ul><ul><li>Flickr = Photographs to Inspire </li></ul><ul><li>LinkedIn = Professional Connections </li></ul><ul><li>MySpace = Talk to Teens and Musicians </li></ul><ul><li>Blogs = Your own online newspaper </li></ul><ul><li>Social Bookmarking (Digg, Stumble) = Sharing information </li></ul>
    12. 12. Creating A Plan <ul><li>Audience </li></ul><ul><ul><li>Figure out who you want to reach </li></ul></ul><ul><ul><li>Be specific </li></ul></ul><ul><li>Content Focus </li></ul><ul><ul><li>Find your niche </li></ul></ul><ul><ul><li>Don’t feel like you have to have orginal content (retweet, repost, share the love) </li></ul></ul>
    13. 13. Create A Plan <ul><li>Frequency </li></ul><ul><ul><li>Set a goal of how often you want to produce content </li></ul></ul><ul><ul><li>Stick to it! </li></ul></ul><ul><li>Responsible </li></ul><ul><ul><li>Create a team </li></ul></ul><ul><ul><li>Share the love </li></ul></ul><ul><li>Launch date </li></ul><ul><ul><li>Set a date and take the plunge!!! </li></ul></ul>
    14. 14. Super Stars to Listen To
    15. 15. National Rock Stars <ul><li>Every Child By Two </li></ul><ul><ul><li>Website - http://www.ecbt.org/ </li></ul></ul><ul><ul><li>Blog - http://shotofprevention.com/ </li></ul></ul><ul><ul><li>Facebook - http://www.facebook.com/?ref=logo#!/pages/Vaccinate-Your-Baby/28164899111?ref=ts </li></ul></ul><ul><ul><li>Vaccinate Your Baby - http://www.vaccinateyourbaby.org/ </li></ul></ul><ul><li>PKIDs </li></ul><ul><ul><li>Website - http://www.pkids.org/ </li></ul></ul><ul><ul><li>Facebook - http://www.facebook.com/PKIDsOnline </li></ul></ul><ul><ul><li>Flickr - http://www.flickr.com/photos/pkids/ </li></ul></ul><ul><ul><li>Blog - http://blog.pkids.org/ </li></ul></ul><ul><ul><li>Twitter - http://twitter.com/pkids </li></ul></ul><ul><ul><li>All their connections - http://www.pkids.org/connect.php </li></ul></ul><ul><li>Autism Science Foundation </li></ul><ul><ul><li>Website - http://www.autismsciencefoundation.org/ </li></ul></ul><ul><ul><li>Blog - http://autismsciencefoundation.wordpress.com/ </li></ul></ul><ul><ul><li>Facebook - http://www.facebook.com/group.php?gid=72225174961 </li></ul></ul><ul><ul><li>Twitter - http://twitter.com/AutismScienceFd </li></ul></ul>
    16. 16. State & Local Superheroes <ul><li>California Immunization Coalition </li></ul><ul><ul><li>Website - http://immunizeca.org/index.pacq </li></ul></ul><ul><ul><li>Facebook - http://www.facebook.com/pages/California-Immunization-Coalition/273110136291?v=wall </li></ul></ul><ul><ul><li>Izzy Bear - http://www.facebook.com/pages/California-Immunization-Coalition/273110136291?v=wall#!/profile.php?v=wall&id=100000757856804 </li></ul></ul><ul><ul><li>Why I Choose - http://whyichoose.org/ </li></ul></ul><ul><li>Nevada Immunization Coalition </li></ul><ul><ul><li>Website - http://immunizenevada.com/ </li></ul></ul><ul><ul><li>Twitter - http://twitter.com/immunizenevada </li></ul></ul><ul><ul><li>Facebook - http://www.facebook.com/ImmunizeNevada </li></ul></ul><ul><li>Colorado Children’s Immunization Coalition </li></ul><ul><ul><li>Website - http://www.childrensimmunization.org </li></ul></ul><ul><ul><li>Twitter - http://www.twitter.com/immunizecokids </li></ul></ul><ul><ul><li>Blog - http://ColoradoMom2Mom.com </li></ul></ul><ul><ul><li>Facebook - http://www.facebook.com/immunizecokids </li></ul></ul><ul><ul><li>YouTube - http://www.youtube.com/user/immunizecokids </li></ul></ul><ul><ul><li>Healthy Kids Thanks-A-Thon – http://www.childrensimmunization.org/thanks </li></ul></ul>
    17. 17. Good Reads <ul><li>Social Media Tools & Techniques </li></ul><ul><li>Beth’s Nonprofit Social Media Blog – http://beth.typepad.com/ </li></ul><ul><li>Kivi’s Nonprofit Communications Blog - http://www.nonprofitmarketingguide.com/blog </li></ul><ul><li>NTEN – http://www.nten.org </li></ul><ul><li>Mashable – http://www.mashable.com </li></ul><ul><li>Public Health and Pro-Vaccine Friends </li></ul><ul><li>Massachusetts Public Health - http://publichealth.blog.state.ma.us/ </li></ul><ul><li>Effect Measure - http://scienceblogs.com/effectmeasure/ </li></ul><ul><li>Science-Based Medicine - http://www.sciencebasedmedicine.org/ </li></ul><ul><li>Bad Astronomer - http://blogs.discovermagazine.com/badastronomy/ </li></ul>
    18. 18. Questions? <ul><li>Dawn Crawford </li></ul><ul><li>Communications Director </li></ul><ul><li>[email_address] 720-777-8917 </li></ul><ul><li>http://www.childrensimmunization.org </li></ul><ul><li>Blog - http://bcdcideas.wordpress.com </li></ul><ul><li>LinkedIn – http://www.linkedin.com/in/dawnacrawford </li></ul><ul><li>Twitter – @ socmediarckstr </li></ul><ul><li>Slides – NIC website & </li></ul><ul><li>SlideShare- http://www.slideshare.com/dawnacrawford </li></ul>