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Journalism and Social Media
 

Journalism and Social Media

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Presentation to journalists on using social media - entry to mid level

Presentation to journalists on using social media - entry to mid level

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  • Here’s the plan for the Session:About meAbout youWho uses what?Who is reluctant to use social media? Why?Who is confused? Why do you use SM?How do you use SM?What’s good? What’s not?
  • Discuss
  • MMO/MMORPG Massive Multiplayer Online Role Playing Games (started as MUD – Multi User Dungeons/Domain/Dimensionhttp://en.wikipedia.org/wiki/List_of_social_networking_websites
  • Some people talk about the rules of social media. There is only one rule in Social Media – and it is just like life. There are lots of useful tips and guidelines
  • @NYTimes Social Media Editor. Fascinated by world news, social media & politics. 1/2-Cuban, synethesiac. @ONANYC co-organizer. Elizabeth.Heron[@]nytimes.comhttp://www.nytimes.com
  • Social Media – Broad categories:Publish: WikiPedia, Wordpress, blogger, blogging in generalShare: YouTube, Delicious, Flickr, Slideshare, Crowdstorm (‘the social way to shop’), Instagram, VimeoDiscuss: All commentaryNetworking: Linkedin, Ning, Facebook, Bebo, MySpace, TumblrMicroblogging: Twitter, IdenticaLife Stream: FriendFeedLivecast: Qik. LivecastUstreamAudiobooVirtual Worlds: Social Games:BookmarksMusic:EventsDocuments: ScribblrBookmarks: Delicious Stumbleupon
  • Who uses Twitter?Some Users
  • What to Tweet:Good practice.What I’m doing now. It doesn’t always have to be entertaining, informative, useful Tweets are sometimes just those throwaway comments we make every day – “Going for coffee” isn’t all that interesting. “Going for coffee in Clements – anyone there?” “Going for coffee in Clements with (name someone)” is a bit more interesting“”Time for coffee, where’s good today?”TweetWhat you’re doingWhat you’re hearingWhat you’re reading (add the URL)What you’re planningWho you’re talking toYou are in control – Tweet what you want to TweetReadRead what people are tweeting – if you find it interesting say so. If you want to discuss/debate – say soThe strength is your network – the substance is the conversation.Re-Tweet.If something is good – retweet it, with or without comment.Try not to dominate – I frequently Un-Follow people who have just too much to say. Or don’t follow people who have just too many TweetsFollow to be FollowedThe more people you follow –the more will follow you. Following is not a permanent condition. You can unfollow and follow again some other timeKeep Lists to help you manage what you are reading – be careful how you label the list – “Boring Blowhards who I have to follow” is not a good title for a listWrite a succinct profile – If it is professional not personal start with the words “Belfast Telegraph”
  • What makes Facebook different:For many people it is the WedA fuller engagementMore flexibleOn small Rockville Central
  • Objectives:The story behind the storyPersonalising the reporting experienceSharing snaps at the eventExpanding the story through bloggingArchiving research you’ve found and sharing interesting articles

Journalism and Social Media Journalism and Social Media Presentation Transcript

  • The Plan for today:
    Social Media in Six Sections:
    Intros and background – Social Media and Journalism
    Twitter
    Facebook
    Some of the others
    Journalism and Social Media – Personal/Private/Business
    Measuring and Monitoring
  • Social Media for Business
    v
    Social Media for Journalism
  • ‘How social media is changing the role of journalists’
    Martin Stabe – Financial Times
    922 Journalists surveyed
    More than 75% rated Social Media as an important tool
    Almost 90% were using social media more than they were a year ago
    More than200 added comment:
    some scathing, slamming social media as a pointless communication channel to manage, and some pointing to the fact they are now dependent on these websites as news sources.
    May 2011 – New Media Knowledge
    http://www.nmk.co.uk/article/2011/6/22/three-quarters-of-journalists-rate-social-media-as-important-tool-%E2%80%93-new-research-and-whitepaper
  • "A journalist who doesn't use Twitter and Facebook probably won't get hired," RajuNarisetti (WSJ, Washington Post)
    “But right now a journalist who doesn't use Twitter is running a huge risk of missing something important.” Steve Buttry, Director of Community Engagement & Social Media, Journal Register Co. http://stevebuttry.wordpress.com
    “Social media is a thing we do with an audience, not to an audience Meg Picard – Guardian”
  • Social Media
    The Rules
    Rule 1
  • http://www.alchemyuk.com/online_marketing/social_media_marketing.php
  • Who Uses Twitter?
    Some Twitter Users
    What Twitter can be used for
    Good practice, bad practice
    Following and Followers
    Getting people to follow you
    Profile
  • Who Uses Twitter?
    Some Twitter Users
    What Twitter can be used for
    Good practice, bad practice
    Following and Followers
    Getting people to follow you
    Profile
  • Other useful social media
    Video
    Youtube
    Vimeo
    Qik
    UStream
    Photo
    Flickr
    Instagram
    Blogging
    Posterous
    Blogger
    Audio
    AudioBoo
    Network
    Linked IN
    Tumblr
    Location
    4Square
    News
    Digg
    Research/Archivve
    Delicious
  • Journalism and Social Media
    ===
    A very different relationship
  • Starting out with purpose
    Set your Objectives
    What are you going to do?
    What do you want to achieve?
    What problem are you trying to solve?
    How do you know if its working
  • Journalism’s Special Relationship with Social Media
    Journalists must be able to pivot quickly between the idea of using the community as a source of news and as the audience for news, because they are both.
    David Clinch, editorial director for Storyful
    (Storyful uses the power of social networks to create an authentic, cooperative and socially useful journalism)
  • Collaborative Reporting
    “This requires a shift in the mindset of journalists, who are used to deciding what news is and how it is covered, produced and distributed. Social media by its very definition is a participatory medium. There is a potential for greater engagement and connection with the community, but only if journalists are open to ceding a degree of editorial control to the community.”
    Alfred Hermida, professor of integrated journalism at the University of British Columbia.
  • Journalists as Community Managers
    Though journalists are taking on new skill sets like programming and multimedia production, more journalists will need to have a grasp on community engagement and developing news “conversationally with readers,”
    Sure, many news organizations are hiring full-time community or social media managers to focus on just that, but in the future, community management may very well be at the core of the journalism process, integrated into traditionalwork.
    C.W. Anderson, assistant professor of media culture at City University in New York
  • Where am I going to find the time to do all this social media??!!??
  • Monitoring
    and
    Measuring
  • Monitoring
  • How to Develop a Social Media Plan
    Step 1: Listen
    There’s more to Search than Google – and more to Alerts than Google
    Try:
    Latest blog mentions search - http://pipes.yahoo.com/pipes/pipe.info?_id=bFH0.Di32xGnPkr_qu5lkA
    Social Media Firehose
    http://pipes.yahoo.com/pipes/pipe.info?_id=f1ae63990f6d5b9e48ce807a77bb9995
    Your own social media networks
  • Step 2: Prepare
    Set Rules of Engagement
    Microsoft’s Channel 9 Doctrine is a good place to start.
    Define Your Strategy
    Not got one:
    Try
    http://www.web-strategist.com/blog/2008/07/07/ongoing-list-of-social-media-strategies-from-enterprise-corporations/
  • Step 3: Engage
    Don’t expect people to follow you – go to where people are, comment, link, support.
    Create good reasons why people must follow you.
  • Step 4: Go Offline
    There’s really no replacement for face-to-face interaction.
    Step 5: Measure Success
  • Davy Sims
    ds@davysims.co.uk