How young entrepreneurs market their (pre-launch) startups!

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  • How young entrepreneurs market their (pre-launch) startups!

    1. 1. How youngentrepreneurs market their startups!
    2. 2. 1: Work Hard2: Build the product3: Launch4: Spend €€€ on marketing
    3. 3. 1: Work Hard2: Build the product3: Launch4: Spend €€€ on marketing
    4. 4. How do they do it?
    5. 5. 3 Simple steps1: Incentivize Word-of-Mouth
    6. 6. Incentivize Word-of-Mouth “Have you seen X? It’s coming soon!”
    7. 7. Incentivize Word-of-Mouth 1 Collect info
    8. 8. Incentivize Word-of-Mouth 1 2 Collect info Provide social proof
    9. 9. Incentivize Word-of-Mouth 1 2 3 Collect info Provide Let them social proof compete
    10. 10. Incentivize Word-of-Mouth Very easy to set up Increases “virality” FREE
    11. 11. Incentivize Word-of-Mouth + 32% MORE SUBSCRIBERS
    12. 12. 3 Simple steps1: Incentivize Word-of-Mouth
    13. 13. 3 Simple steps1: Incentivize Word-of-Mouth2: Pick the low-hanging fruit
    14. 14. Pick the low-hanging fruit “Competitor X Sucks!” “Fuck competition Y ” “Alternative to Z”
    15. 15. 3 Simple steps1: Incentivize Word-of-Mouth2: Pick the low-hanging fruit
    16. 16. 3 Simple steps1: Incentivize Word-of-Mouth2: Pick the low-hanging fruit3: Use existing audiences
    17. 17. DON’T start a Blog!You are NOBODYWrite about your marketGive it all away for FREE!
    18. 18. GIVE? AWAY? BEST?
    19. 19. GIVE? AWAY? BEST? You are NOBODY: USE SOMEBODY!
    20. 20. 1 single article:“Why content marketing destroys every adwords campaign” 4,468 UNIQUE VISITORS
    21. 21. 3 Simple steps1: Incentivize Word-of-Mouth2: Pick the low-hanging fruit3: Use existing audiences4: ...
    22. 22. I love you too! Thank you Davy Kestensfor listening! @davykestens

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