How young entrepreneurs market their (pre-launch) startups!

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Transcript

  • 1. How youngentrepreneurs market their startups!
  • 2. 1: Work Hard2: Build the product3: Launch4: Spend €€€ on marketing
  • 3. 1: Work Hard2: Build the product3: Launch4: Spend €€€ on marketing
  • 4. How do they do it?
  • 5. 3 Simple steps1: Incentivize Word-of-Mouth
  • 6. Incentivize Word-of-Mouth “Have you seen X? It’s coming soon!”
  • 7. Incentivize Word-of-Mouth 1 Collect info
  • 8. Incentivize Word-of-Mouth 1 2 Collect info Provide social proof
  • 9. Incentivize Word-of-Mouth 1 2 3 Collect info Provide Let them social proof compete
  • 10. Incentivize Word-of-Mouth Very easy to set up Increases “virality” FREE
  • 11. Incentivize Word-of-Mouth + 32% MORE SUBSCRIBERS
  • 12. 3 Simple steps1: Incentivize Word-of-Mouth
  • 13. 3 Simple steps1: Incentivize Word-of-Mouth2: Pick the low-hanging fruit
  • 14. Pick the low-hanging fruit “Competitor X Sucks!” “Fuck competition Y ” “Alternative to Z”
  • 15. 3 Simple steps1: Incentivize Word-of-Mouth2: Pick the low-hanging fruit
  • 16. 3 Simple steps1: Incentivize Word-of-Mouth2: Pick the low-hanging fruit3: Use existing audiences
  • 17. DON’T start a Blog!You are NOBODYWrite about your marketGive it all away for FREE!
  • 18. GIVE? AWAY? BEST?
  • 19. GIVE? AWAY? BEST? You are NOBODY: USE SOMEBODY!
  • 20. 1 single article:“Why content marketing destroys every adwords campaign” 4,468 UNIQUE VISITORS
  • 21. 3 Simple steps1: Incentivize Word-of-Mouth2: Pick the low-hanging fruit3: Use existing audiences4: ...
  • 22. I love you too! Thank you Davy Kestensfor listening! @davykestens