The "M" Word
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The "M" Word

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Keynote from the London Perl Workshop 2009

Keynote from the London Perl Workshop 2009

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The "M" Word Presentation Transcript

  • 1. The “M” Word Dave Cross [email_address]
  • 2. What is The “M” Word?
  • 3. Something that most of the Perl community is suspicious of
  • 4. Something that much of the Perl community doesn't see the point of
  • 5. The “M” Word is not Microsoft
  • 6. What is The “M” Word?
  • 7. Something that is often more confusing than it needs to be
  • 8. Something that is hard to use successfully
  • 9. The “M” Word is not MySQL
  • 10. What is The “M” Word?
  • 11. Something that much of the Perl community would rather not deal with
  • 12. Something that much of the Perl community doesn't really understand
  • 13. The “M” Word is not mst
  • 14. What is the “M” word?
  • 15. The “M” Word is MARKETING
  • 16. 2009 is the year the Perl community started to take marketing seriously
  • 17. This is good
  • 18. 2009 is the year the Perl community started to understand what marketing is
  • 19. This is better
  • 20. What is marketing?
  • 21. Ask Wikipedia
  • 22. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  • 23. T he management process responsible for identifying, anticipating and satisfying customer requirements profitably
  • 24. mst's marketing story
  • 25. Nordic Perl Workshop
  • 26. Getting the videos online as soon as possible
  • 27. “ That'll be good for marketing”
  • 28. “ Oh, I'm not doing marketing...”
  • 29. “ ... I'm just raising awareness”
  • 30. Marketing is raisng awareness
  • 31. “ Marketing” eq “Raising awareness”
  • 32. So, what has been happening?
  • 33. Many things
  • 34. Tim Bunce “Perl Myths”
  • 35. Enlightened Perl Organisation
  • 36. Perl Ironman Blogs
  • 37. YAPC::Europe Marketing BOF
  • 38. TPF Marketing Committee
  • 39. Cleaning pm.org
  • 40. Web site redesigns
  • 41. blogs.perl.org
  • 42. Breaking out of the echo chamber
  • 43. Perl programmers know how wonderful Perl is
  • 44. We need to get that message to non-Perl programmers
  • 45. More Perl presence at non-Perl conferences
  • 46. Mostly un-coordinated activity
  • 47. All coming together simultaneously
  • 48. Having a big effect
  • 49. This is only the start
  • 50. We can achieve much more
  • 51. You can help
  • 52. We can all be Mouseketeers
  • 53. We can all be Mouseketeers
  • 54. We can all be Marketeers
  • 55. We can all raise awareness of Perl
  • 56. Can you give a talk at a non-Perl conference?
  • 57. Can you write an article for a non-Perl web site?
  • 58. Can you help to redesign a Perl web site?
  • 59. Can your company donate web designer time?
  • 60. Can you start a Perl blog?
  • 61. Can you donate money to pay for this work?
  • 62. Can you come up with a great marketing idea that we've missed?
  • 63. 2009 has been a great year for Perl
  • 64. With your help 2010 can be even better
  • 65. Become a marketeer
  • 66. Help to raise awareness
  • 67. Don't be scared of the “M” word
  • 68.