The "M" Word
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The "M" Word

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Keynote from the London Perl Workshop 2009

Keynote from the London Perl Workshop 2009

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The "M" Word The "M" Word Presentation Transcript

  • The “M” Word Dave Cross [email_address]
  • What is The “M” Word?
  • Something that most of the Perl community is suspicious of View slide
  • Something that much of the Perl community doesn't see the point of View slide
  • The “M” Word is not Microsoft
  • What is The “M” Word?
  • Something that is often more confusing than it needs to be
  • Something that is hard to use successfully
  • The “M” Word is not MySQL
  • What is The “M” Word?
  • Something that much of the Perl community would rather not deal with
  • Something that much of the Perl community doesn't really understand
  • The “M” Word is not mst
  • What is the “M” word?
  • The “M” Word is MARKETING
  • 2009 is the year the Perl community started to take marketing seriously
  • This is good
  • 2009 is the year the Perl community started to understand what marketing is
  • This is better
  • What is marketing?
  • Ask Wikipedia
  • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  • T he management process responsible for identifying, anticipating and satisfying customer requirements profitably
  • mst's marketing story
  • Nordic Perl Workshop
  • Getting the videos online as soon as possible
  • “ That'll be good for marketing”
  • “ Oh, I'm not doing marketing...”
  • “ ... I'm just raising awareness”
  • Marketing is raisng awareness
  • “ Marketing” eq “Raising awareness”
  • So, what has been happening?
  • Many things
  • Tim Bunce “Perl Myths”
  • Enlightened Perl Organisation
  • Perl Ironman Blogs
  • YAPC::Europe Marketing BOF
  • TPF Marketing Committee
  • Cleaning pm.org
  • Web site redesigns
  • blogs.perl.org
  • Breaking out of the echo chamber
  • Perl programmers know how wonderful Perl is
  • We need to get that message to non-Perl programmers
  • More Perl presence at non-Perl conferences
  • Mostly un-coordinated activity
  • All coming together simultaneously
  • Having a big effect
  • This is only the start
  • We can achieve much more
  • You can help
  • We can all be Mouseketeers
  • We can all be Mouseketeers
  • We can all be Marketeers
  • We can all raise awareness of Perl
  • Can you give a talk at a non-Perl conference?
  • Can you write an article for a non-Perl web site?
  • Can you help to redesign a Perl web site?
  • Can your company donate web designer time?
  • Can you start a Perl blog?
  • Can you donate money to pay for this work?
  • Can you come up with a great marketing idea that we've missed?
  • 2009 has been a great year for Perl
  • With your help 2010 can be even better
  • Become a marketeer
  • Help to raise awareness
  • Don't be scared of the “M” word
  •