Your SlideShare is downloading. ×
0
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
The "M" Word
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The "M" Word

5,919

Published on

Keynote from the London Perl Workshop 2009

Keynote from the London Perl Workshop 2009

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,919
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The “M” Word Dave Cross [email_address]
  • 2. What is The “M” Word?
  • 3. Something that most of the Perl community is suspicious of
  • 4. Something that much of the Perl community doesn't see the point of
  • 5. The “M” Word is not Microsoft
  • 6. What is The “M” Word?
  • 7. Something that is often more confusing than it needs to be
  • 8. Something that is hard to use successfully
  • 9. The “M” Word is not MySQL
  • 10. What is The “M” Word?
  • 11. Something that much of the Perl community would rather not deal with
  • 12. Something that much of the Perl community doesn't really understand
  • 13. The “M” Word is not mst
  • 14. What is the “M” word?
  • 15. The “M” Word is MARKETING
  • 16. 2009 is the year the Perl community started to take marketing seriously
  • 17. This is good
  • 18. 2009 is the year the Perl community started to understand what marketing is
  • 19. This is better
  • 20. What is marketing?
  • 21. Ask Wikipedia
  • 22. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  • 23. T he management process responsible for identifying, anticipating and satisfying customer requirements profitably
  • 24. mst's marketing story
  • 25. Nordic Perl Workshop
  • 26. Getting the videos online as soon as possible
  • 27. “ That'll be good for marketing”
  • 28. “ Oh, I'm not doing marketing...”
  • 29. “ ... I'm just raising awareness”
  • 30. Marketing is raisng awareness
  • 31. “ Marketing” eq “Raising awareness”
  • 32. So, what has been happening?
  • 33. Many things
  • 34. Tim Bunce “Perl Myths”
  • 35. Enlightened Perl Organisation
  • 36. Perl Ironman Blogs
  • 37. YAPC::Europe Marketing BOF
  • 38. TPF Marketing Committee
  • 39. Cleaning pm.org
  • 40. Web site redesigns
  • 41. blogs.perl.org
  • 42. Breaking out of the echo chamber
  • 43. Perl programmers know how wonderful Perl is
  • 44. We need to get that message to non-Perl programmers
  • 45. More Perl presence at non-Perl conferences
  • 46. Mostly un-coordinated activity
  • 47. All coming together simultaneously
  • 48. Having a big effect
  • 49. This is only the start
  • 50. We can achieve much more
  • 51. You can help
  • 52. We can all be Mouseketeers
  • 53. We can all be Mouseketeers
  • 54. We can all be Marketeers
  • 55. We can all raise awareness of Perl
  • 56. Can you give a talk at a non-Perl conference?
  • 57. Can you write an article for a non-Perl web site?
  • 58. Can you help to redesign a Perl web site?
  • 59. Can your company donate web designer time?
  • 60. Can you start a Perl blog?
  • 61. Can you donate money to pay for this work?
  • 62. Can you come up with a great marketing idea that we've missed?
  • 63. 2009 has been a great year for Perl
  • 64. With your help 2010 can be even better
  • 65. Become a marketeer
  • 66. Help to raise awareness
  • 67. Don't be scared of the “M” word
  • 68.  

×