The "M" Word

The “M” Word Dave Cross [email_address]

What is The “M” Word?

Something that most of the Perl community is suspicious of

Something that much of the Perl community doesn't see the point of

The “M” Word is not Microsoft

Something that is often more confusing than it needs to be

Something that is hard to use successfully

The “M” Word is not MySQL

Something that much of the Perl community would rather not deal with

Something that much of the Perl community doesn't really understand

The “M” Word is not mst

What is the “M” word?

The “M” Word is MARKETING

2009 is the year the Perl community started to take marketing seriously

This is good

2009 is the year the Perl community started to understand what marketing is

This is better

What is marketing?

Ask Wikipedia

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

T he management process responsible for identifying, anticipating and satisfying customer requirements profitably

mst's marketing story

Nordic Perl Workshop

Getting the videos online as soon as possible

“ That'll be good for marketing”

“ Oh, I'm not doing marketing...”

“ ... I'm just raising awareness”

Marketing is raisng awareness

“ Marketing” eq “Raising awareness”

So, what has been happening?

Many things

Tim Bunce “Perl Myths”

Enlightened Perl Organisation

Perl Ironman Blogs

YAPC::Europe Marketing BOF

TPF Marketing Committee

Cleaning pm.org

Web site redesigns

blogs.perl.org

Breaking out of the echo chamber

Perl programmers know how wonderful Perl is

We need to get that message to non-Perl programmers

More Perl presence at non-Perl conferences

Mostly un-coordinated activity

All coming together simultaneously

Having a big effect

This is only the start

We can achieve much more

You can help

We can all be Mouseketeers

We can all be Marketeers

We can all raise awareness of Perl

Can you give a talk at a non-Perl conference?

Can you write an article for a non-Perl web site?

Can you help to redesign a Perl web site?

Can your company donate web designer time?

Can you start a Perl blog?

Can you donate money to pay for this work?

Can you come up with a great marketing idea that we've missed?

2009 has been a great year for Perl

With your help 2010 can be even better

Become a marketeer

Help to raise awareness

Don't be scared of the “M” word

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The "M" Word

by Dave Cross

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